10-YEAR ANNIVERSARY CELEBRATIONS Dr. Jim Webber presents "Neo4J Technology for Retailers and Large Organizations. Use Cases."

1. The Retail Graph
Dr. Jim Webber
Chief Scientist, Neo Technology
@jimwebber

2. Congratulations!

3. roadmap
• where we are (mostly)
• imprisoned data
• a little history
• labeled property graph model
• connected data
• using a whiteboard
http://flickr.com/photos/23465812@N00/7898643042 by davecito, CC BY

4. Neo Technology, Inc Confidential Drupal8 Schema - Copyright drupal.org

5. TABLES?
Neo Technology, Inc Confidential
ARGGHHH

6. Neo Technology, Inhc tCtopnfi:d/e/nfltiailckr.com/photos/keepingtime_ca/8490224742 by keepingtime_ca, CC BY

7. By AgnosticPreachersKid (Own work) [NCeoC Te-cBhnYol-oSgy, AInc- 3Co.n0fi d(ehnttiatlp://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

8. Neo Technology, Inc Confidential http://flickr.com/photos/rueful/5917659410/ by Kiran Foster, CC BY

9. “There is a significant downside - the whole approach works really well
when data access is aligned with the aggregates, but what if you want to
look at the data in a different way? Order entry naturally stores orders as
aggregates, but analyzing product sales cuts across the aggregate
structure. The advantage of not using an aggregate structure in the
database is that it allows you to slice and dice your data different ways for
different audiences.
This is why aggregate-oriented stores talk so much about map-reduce.”
– Martin Fowler, http://martinfowler.com/bliki/AggregateOrientedDatabase.html

10. Neo Technology, Inhc Cttopnfi:d/e/nfltiailckr.com/photos/wwworks/5319295174 by woodleywonderworks, CC BY

13. Neo Technology, Inc Confidential Copyright TFL (Transport For London)

14. Leonhard Euler
(1707 - 1783)
Image by Jakob Emanuel Handmann [Public domain], via Wikimedia Commons

15. A
Neo Technology, Inc Confidential Image is US Public Domain
B
D
C

16. A
B
D
C

17. http://flickr.com/photos/samchurchill/8022804713 by Sam Churchill, CC BY

18. Copyright Facebook

19. [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

20. By Euan Richard (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

21. % of People Who Hate Michael Jackson by Date
100
75
50
25
0
Not a Graph
June 25, 2009 June 26,2009

22. Can’t my relational database
can already do this?
No, actually.

23. 143
143
964
326
725
725
964
981
326
$100
725
$632
981
$212
143
Alice
964
Bob
Customers Customer_Accounts Accounts

24. name: Alice
bal: $100
bal: $632
owns
bal: $212 owns
Nodes
owns
Customer
Account
Account
Account
964
Bob
Customer
owns
Relationships

25. Labeled Property Graph Model
• Nodes with optional labels and optional properties
• Named, directed Relationships with optional properties
(Relationships have exactly one start and one end node, which may be the same node)

32. MATCH (customer)-[:BOUGHT]->()-[:IN*]->(:Category {name:'Baby'}),
(customer)-[:BOUGHT]->()-[:IN*]->(:Category {name:'Beer'})
WHERE NOT (customer)-[:BOUGHT]->()-[:IN*]->(:Category {name:'Console'})
RETURN customer

33. A Demo?
Using Neo4j for Retail Analytics in minutes

34. Aviation
Software Financial Telecoms Health Web / Social Media Education,
Finance
Logistics,
Government
Accentur
Energy Aerospace
Network &
Data Center
MDM / System
Of Record
Social
Geo
Recommendations
Identity &
Access Control
Content
Management
Business Intel.,
Audit, CRM

35. Resources
• Graph Databases Book (O’Reilly)
• Full, free eBook available:
http://graphdatabases.com
• Learning Neo4j Book (Packt)
• Full, free eBook available:
http://neo4j.com/book-learning-neo4j/
• Free online training:
• http://www.neo4j.org/learn/online_course

36. Thanks for listening
@jimwebber