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Myths,
                    Legends &
                    Monsters


      The Quest for the
   Grail of Enterprise Agility
François Bachmann, SPRiNT iT
Who’s talking
François Bachmann
• « The Urban Traffic Parable »
• « The Art of the Retrospective »
  (Agile-Alchemist.com)
• Organisational Development Coach since 2004
• Interests:
  Systemic Thinking, Complex Adaptive Systems
  (like a Jam Session @AgileEE )
What You Should Get
Your initial situation
• Pilot project « success »
• Request/need to scale this success
• Existing company



]Out of Scope[
• Introduction to Agile, Lean, Scrum, XP, …
• Growing an agile company
Warnings(1)
Scaling is always complex
Warnings (2)
Agile is a mindset, an attitude
   plan lots of time for full-fledged adoption
Starter: A customer myth
« Normal Change » at a Swiss bank




             Source: http://itsm.certification.info/normalchg.html
Myth
A traditional or legendary story
  that can contain a moral lesson
Built on Archetypes
  Gods, animals, angels, demons, other worlds
Used to justify a social institution
  and its way of viewing the world
                                     Source: dictionary.reference.com
Told at ceremonies
  (start, transformation, end)
         Principal purpose: federate
Myths: project choice / dimension
« Let’s do Agile within a fixed-price contract »



    « We apply Agile but only to Development »



« We do ALL our projects with Agile»
Myths: Roles
ScrumMaster: Thor / Superman /
James Bond / Chuck Norris

« Three Roles is enough for any
  company »
   Scrumdamentalism (H.Kniberg)

« In our company, we’re all like a big family»
Myths: transition
         « Just use Scrum of Scrums
      and everything will be fine»

« Trust me, in this company we know
  what change management is! »

          « To really become Agile,
  you have to destroy & rebuild from scratch»
Summary: Myths
• Main purpose:
  federate
• Used for
  justification
  of status quo
• Usually involve
  superhumans 
• Reveal values of the company
Legend
     (lat. legenda = to be read)

• Official shape of the rumour
  spread during coffee breaks
• « I know someone who… »
• Urban Legend
• Can end both ways
• Finishes with a lesson to learn
Principal purpose: education
Legend: Company Culture
  « My cousin tried to introduce Agile in his
       company: it didn’t work at all!
  Now I agree that they have a very special
            company culture….»

« Actually, our company culture
has always been agile; let’s just change the
terminology and we’ll be fine»
Customer Legends: Company Culture
• Mediterranean: mix of nationalities
• Web company: resource allocation > flow
Legends: Organisation
« It seems that this won’t work
   in an outsourcing context… »

       « Another team in our division used it during
         a few months, their productivity dropped…
               and they switched back afterwards»


« What about my career plan? »
Legends: Transition
« A well-planned transition is the cornerstone
  of success: plan the work, work the plan»



« Let’s just establish a matrix between the
  old and the new roles»
Legend: Tool

« Company X bought tool Y when
  they moved to Agile and the whole
  enterprise is now using it.
  But how can I convince my
  management? »
Summary: Legends
       Purpose:
       Institutionalized Learning

       « What hasn’t worked in
       the past and what were
       the consequences »
       Advice: are a very efficient
       communication tool:
       « Worst Practices » or
       NotHow-Transfer©
Monster
  (lat. monstrum:
     wild beast)
• Impersonates
  resistance
• Gatekeeper
• Requires the
  hero to go
  beyond the
  normal plan
Monsters: Middle Management
« I’ll be the Scrum Master for all teams »
« I can replace the Product Owner, if needed »
« Well, someone has to assign the developers to
   projects, no?! »

                Strengths: network, relationships
                Weaknesses: conflicting priorities,
                        overestimates his potential influence
                Fights for: his position and his « power »
                 Approach: give him a catalyst role,
                actively include in information exchange
Monster: Project/Process Office
Distinguishing marks: once they understand Agile is not
  going away, they will try to govern it and create rules

Strength: power to standardize
Weakness: mechanistic world view
Fights for: being the process master
   and force their rules on developers

 Approach:
 1) produce their artefacts and
 2) when the right time comes: question the value of
    these artefacts (not of the Project Office!)
Monster: Saboteur
Definition:
  Person who is involved
  but has a hidden agenda
  (subversion, obstruction,
  disruption, or destruction)

Strength: internal knowledge
Weakness: bottleneck
Fights for: « unofficial » priorities
 Approach: make responsibilities explicit,
  confront one-on-one if necessary
Monster: AgileGuru
Pretends to sell the One And Only Agile

Distinguishing marks:
  elitist, likes to fight
  (he/she usually wins)

Strength: *very* convinced by his Agile flavor
Weakness: exclusive, tends to work alone
Fights for: his Truth (destroying others)
Approach: recall Agile values, let him show
  how his flavor brings them forward
Summary: Monsters
• Strongholds, Gatekeepers
• Have power & reputation
• Often easier to « turn around »
  than to overpower
• Advice: don’t play on their territory!
Summary
         Properties    How it’s helpful     Suggested approach

Myth     Historical,   federates and       passive-implicit communication,
         heroes,       illustrates common strategy and long term follow-up
         « Best        values (world view)
         Practices »
Legend   « Worst       Lessons learnt,      active-explicit communication,
         Practice »    NotHow-Transfer©     use & recall in major
                                            retrospectives

Monster Personalized   Strong, potential    negotiate, convince, align on
        objection ,    ally, when aligned   values
        Gatekeeper     with your cause
Enjoy the Quest, brave knights!
Thanks!




                          © Pixar Technologies, Inc.




f.bachmann@sprint-it.ch
      FrBachmann

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Myths, Legends and Monsters of Enterprise Agility

  • 1. Myths, Legends & Monsters The Quest for the Grail of Enterprise Agility François Bachmann, SPRiNT iT
  • 2. Who’s talking François Bachmann • « The Urban Traffic Parable » • « The Art of the Retrospective » (Agile-Alchemist.com) • Organisational Development Coach since 2004 • Interests: Systemic Thinking, Complex Adaptive Systems (like a Jam Session @AgileEE )
  • 4. Your initial situation • Pilot project « success » • Request/need to scale this success • Existing company ]Out of Scope[ • Introduction to Agile, Lean, Scrum, XP, … • Growing an agile company
  • 6. Warnings (2) Agile is a mindset, an attitude  plan lots of time for full-fledged adoption
  • 7. Starter: A customer myth « Normal Change » at a Swiss bank Source: http://itsm.certification.info/normalchg.html
  • 8. Myth A traditional or legendary story that can contain a moral lesson Built on Archetypes Gods, animals, angels, demons, other worlds Used to justify a social institution and its way of viewing the world Source: dictionary.reference.com Told at ceremonies (start, transformation, end) Principal purpose: federate
  • 9. Myths: project choice / dimension « Let’s do Agile within a fixed-price contract » « We apply Agile but only to Development » « We do ALL our projects with Agile»
  • 10. Myths: Roles ScrumMaster: Thor / Superman / James Bond / Chuck Norris « Three Roles is enough for any company »  Scrumdamentalism (H.Kniberg) « In our company, we’re all like a big family»
  • 11. Myths: transition « Just use Scrum of Scrums and everything will be fine» « Trust me, in this company we know what change management is! » « To really become Agile, you have to destroy & rebuild from scratch»
  • 12. Summary: Myths • Main purpose: federate • Used for justification of status quo • Usually involve superhumans  • Reveal values of the company
  • 13. Legend (lat. legenda = to be read) • Official shape of the rumour spread during coffee breaks • « I know someone who… » • Urban Legend • Can end both ways • Finishes with a lesson to learn Principal purpose: education
  • 14. Legend: Company Culture « My cousin tried to introduce Agile in his company: it didn’t work at all! Now I agree that they have a very special company culture….» « Actually, our company culture has always been agile; let’s just change the terminology and we’ll be fine»
  • 15. Customer Legends: Company Culture • Mediterranean: mix of nationalities • Web company: resource allocation > flow
  • 16. Legends: Organisation « It seems that this won’t work in an outsourcing context… » « Another team in our division used it during a few months, their productivity dropped… and they switched back afterwards» « What about my career plan? »
  • 17. Legends: Transition « A well-planned transition is the cornerstone of success: plan the work, work the plan» « Let’s just establish a matrix between the old and the new roles»
  • 18. Legend: Tool « Company X bought tool Y when they moved to Agile and the whole enterprise is now using it. But how can I convince my management? »
  • 19. Summary: Legends Purpose: Institutionalized Learning « What hasn’t worked in the past and what were the consequences » Advice: are a very efficient communication tool: « Worst Practices » or NotHow-Transfer©
  • 20. Monster (lat. monstrum: wild beast) • Impersonates resistance • Gatekeeper • Requires the hero to go beyond the normal plan
  • 21. Monsters: Middle Management « I’ll be the Scrum Master for all teams » « I can replace the Product Owner, if needed » « Well, someone has to assign the developers to projects, no?! » Strengths: network, relationships Weaknesses: conflicting priorities, overestimates his potential influence Fights for: his position and his « power »  Approach: give him a catalyst role, actively include in information exchange
  • 22. Monster: Project/Process Office Distinguishing marks: once they understand Agile is not going away, they will try to govern it and create rules Strength: power to standardize Weakness: mechanistic world view Fights for: being the process master and force their rules on developers  Approach: 1) produce their artefacts and 2) when the right time comes: question the value of these artefacts (not of the Project Office!)
  • 23. Monster: Saboteur Definition: Person who is involved but has a hidden agenda (subversion, obstruction, disruption, or destruction) Strength: internal knowledge Weakness: bottleneck Fights for: « unofficial » priorities  Approach: make responsibilities explicit, confront one-on-one if necessary
  • 24. Monster: AgileGuru Pretends to sell the One And Only Agile Distinguishing marks: elitist, likes to fight (he/she usually wins) Strength: *very* convinced by his Agile flavor Weakness: exclusive, tends to work alone Fights for: his Truth (destroying others) Approach: recall Agile values, let him show how his flavor brings them forward
  • 25. Summary: Monsters • Strongholds, Gatekeepers • Have power & reputation • Often easier to « turn around » than to overpower • Advice: don’t play on their territory!
  • 26. Summary Properties How it’s helpful Suggested approach Myth Historical, federates and passive-implicit communication, heroes, illustrates common strategy and long term follow-up « Best values (world view) Practices » Legend « Worst Lessons learnt, active-explicit communication, Practice » NotHow-Transfer© use & recall in major retrospectives Monster Personalized Strong, potential negotiate, convince, align on objection , ally, when aligned values Gatekeeper with your cause
  • 27. Enjoy the Quest, brave knights!
  • 28. Thanks! © Pixar Technologies, Inc. f.bachmann@sprint-it.ch FrBachmann