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Agile Offshoring
Andrea Heck, Siemens AG Healthcare
Tibor Vida, evosoft Hungary
October 2010




                                     Copyright © Siemens AG 2010. All rights reserved.
Contents



                              Siemens Healthcare and SYNGO – who we are


                              Traditional Development Setup


                              The Agile Change




                                               Copyright © Siemens AG 2010. All rights reserved.
Page 2     October 2010   Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Contents



                              Siemens Healthcare and SYNGO
                              – who we are


                              Traditional Development Setup


                              The Agile Change




                                               Copyright © Siemens AG 2010. All rights reserved.
Page 3     October 2010   Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Siemens Healthcare


    Siemens Healthcare stands for
    innovative products and complete
    solutions as well as service and
    consulting in the healthcare
    industry.
    We have many software-based high
    tech medical imaging products
    which enable an improved life of our
    customers and their patients.

    www.siemens.com/healthcare




                                                   Copyright © Siemens AG 2010. All rights reserved.
Page 4        October 2010    Andrea Heck / Tibor Vida                         Healthcare / H IM SY
We are a leader in Imaging & IT




                    Healthcare IT                                      HIS/RIS/PACS


     Angio               Computed       Magnetic               Molecular            Ultrasound
   and X-Ray            Tomography     Resonance               Imaging




Leading in new equipment market share
Largest installed base                                               Innovation leader
Best in profitability
                                                      Copyright © Siemens AG 2010. All rights reserved.
Page 5           October 2010    Andrea Heck / Tibor Vida                         Healthcare / H IM SY
SYNGO


    The SYNGO IT Portfolio is
    Living Workflow Intelligence




                                                   Copyright © Siemens AG 2010. All rights reserved.
Page 6        October 2010    Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Partner evosoft




evosoft is a daughter company of Siemens specialized in near-shore software
projects for Siemens AG in Hungary and other near-shore centrals in east
Europe




                                                  Copyright © Siemens AG 2010. All rights reserved.
Page 7       October 2010    Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Contents



                              Siemens Healthcare and SYNGO – who we are


                              Traditional Development Setup


                              The Agile Change




                                               Copyright © Siemens AG 2010. All rights reserved.
Page 8     October 2010   Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Organization and Architecture


Conway's Law
in short: Architecture follows Organization
“...organizations which design systems ... are constrained to produce designs
which are copies of the communication structures of these organizations.”
Mel Conway, in: Datamation magazine, April, 1968, it got the name “Conway’s law” in Fred Brooks’
famous book “The Mythical Man Month” 1975                                         Departments own a piece
                                                                                of the architecture
                                                                                – a subsystem

                                                                            Applications
                          1              2
                                                       3                    Frameworks


                      Runtime-system                                              Services


                               Infrastructure                             Infrastructure
                                                               Copyright © Siemens AG 2010. All rights reserved.
Page 9             October 2010           Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Organizations Tend To Be Distributed Over Sites

 Big development organization
       several hundred persons working on development
       Millions lines of code
 Distributed to sites along these dimensions over the world:
       software layer, software topic
       functional: requirements engineering, development, test


    Requirements                                      Erlangen,          Slovakia
             Apps-Test                                Germany
       Apps-DEV                    US                                      Hungary
        Apps-DEV                                      (SY HQ)


 Example-Framework-Test
     Frameworks
                                                                                         India
Subsystem
             Services-Test
      Services-DEV
       Services-DEV
   Subsystem Test



                                                             Copyright © Siemens AG 2010. All rights reserved.
 Page 10            October 2010        Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Supplier Strategy: Workbench Model


  Cost as selection criteria
  Incentives for suppliers by dates
  & bug fixing rate
  In case of delay    add more
  people, shift deadlines
  HQ tells suppliers how many
  people needed
  Responsibility of supplier
  engineer for component



  Documents as interfaces
  (theory)
                                                    Copyright © Siemens AG 2010. All rights reserved.
Page 11       October 2010     Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Real Interfaces


  Component teams
  create a
  mini-waterfall
  for each feature
  Contains the
  typical waste:
  handoffs,
  work in progress,
  bottlenecks




                                                Copyright © Siemens AG 2010. All rights reserved.
Page 12     October 2010   Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Real Interfaces


  Component teams                                                                Task
                                Unit                     System
  create a                                                                      forces
                            Debugging                   Engineer
  mini-waterfall
  for each feature           Specialist
  Contains the       Unit Project
  typical waste:      Manager
  handoffs,
  work in progress, Integration
  bottlenecks        Manager

                    Feature
                                                             Too many
                  Responsible
                                                             interfaces
                        Cluster
                      Responsible                         to the supplier
                                                               Graphics: © 2009 B. Vodde / C. Larman


                                                 Copyright © Siemens AG 2010. All rights reserved.
Page 13     October 2010    Andrea Heck / Tibor Vida                         Healthcare / H IM SY
People


  Local optimization by
           individuals,
           component teams or
           suppliers


  Lack of skills (technical, domain) and over-specialization




                                                    Copyright © Siemens AG 2010. All rights reserved.
Page 14       October 2010     Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Contents



                              Siemens Healthcare and SYNGO – who we are


                              Traditional Development Setup


                              The Agile Change




                                               Copyright © Siemens AG 2010. All rights reserved.
Page 15    October 2010   Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Key principles


    Project organization aligned on
    customer (features)
    Optimized around value stream
    Every employee contributes directly
    to customer value
    Avoid waste: minimize handovers,
    delay, overproduction
    Partners instead of Suppliers
    Empowerment, active collaboration,
    and self-organization
    Continuous learning


                                                   Copyright © Siemens AG 2010. All rights reserved.
Page 16       October 2010    Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Value Stream - Hierarchical organization




            €
    Customer with         Value stream with many
    feature wish or             handovers                        Delay
         need                                                    Value creation step with
                                                                   intermediate result

                                                       Copyright © Siemens AG 2010. All rights reserved.
Page 17         October 2010      Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Value Stream – Customer centric organization




                        A
                                                                         Helper
      Customer with         €
      feature wish or                        value stream
           need
                                                                                   Big help


                        B                                               Helper

                              €
                                            value stream


                                                       Copyright © Siemens AG 2010. All rights reserved.
Page 18        October 2010       Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Agile Transformation with Scrum


    Proven and well known
    Easy to teach
    Experiences on scalability available
    Covers mainly project management
    Seeding engineering practices




                                                    Copyright © Siemens AG 2010. All rights reserved.
Page 19       October 2010     Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Scrum Implementation at SYNGO:
Product Owner Team

          Product Owner Team
                                                               Product Owner roles responsible
                                                               across product releases:
                      Chief
                                                                   Chief Product Owner
 Project Lead        Product   Lead
                     Owner     Architect                           Product Owner (feature area)


                                                               Prioritze the Product Backlog
Product Owner           Product Owner
            Product Owner                                      Define and plan releases
                                                               Manage defects
           Product Owner
                                   Scrum                       Review DONEness definition
                                   Teams
           Product Owner                                       Early involvement of customers
                                                               Maximize value for customers
           Product Owner

                                                                Copyright © Siemens AG 2010. All rights reserved.
Page 20            October 2010            Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Scrum Implementation at SYNGO:
Scrum Teams


      A Scrum Team is a self-
      organizing, cross-functional team,
      in most cases a feature team

      The team is responsible for
         Always running software
         Transparency
         Continuous improvement
         through retrospectives

      A Scrum team is collocated on
      one site




                                                    Copyright © Siemens AG 2010. All rights reserved.
Page 21       October 2010     Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Scrum Implementation at SYNGO:
Scrum Teams


      Team members come into the
      teams with different roles:
         Scrum Master
         Developers for product
         development and test
         automation
         A system analyst supporting
         the Product Owner
         A tester guiding the developers
         in testing issues
         A team architect – working
         hands on with the team and
         providing system architectural
         guidance


                                                   Copyright © Siemens AG 2010. All rights reserved.
Page 22       October 2010    Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Scrum Implementation at SYNGO:
   Timeline

                                             Management                          Product
                             Proposal –       Decision:                        Owner Team
     Iterative
                             bottom up –        Agile!
   Development
                             to get agile                                                    General roll
             Continuous                                         training of
                                     Train and start           more Scrum                    out of agile
             Integration               pilot Scrum                Teams
                                          Teams



2006            2007                2008                  2009                    2010                   2011


                       Tool                                                 Build new team
                   development                             training for          rooms
                    with scrum                               Product
  Train key
                                                             Owners
  persons Train and start
                               Pilot teams at
            pilot Scrum             other
               Teams           departments
                                                           Copyright © Siemens AG 2010. All rights reserved.
   Page 23        October 2010        Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Different Off-shoring Approach:
Partnership


  Selection criteria: Focus on cost
  AND qualification
  Cross functional teams with full value
  chain responsibility
  Responsibility for feature across
  architecture
  Interface: Product Owner Team and
  Product Backlog
  Increase qualification and domain
  knowledge of partners
  Separation by feature areas




                                                    Copyright © Siemens AG 2010. All rights reserved.
Page 24       October 2010     Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Agile Transition with Partners


    Jointly defined cornerstones as
    framework for agile transition
    Partners decide their own way and pace
    Regular weekly exchange with Head
    Quarters (HQ) during transition
    Support from HQ through coaches and
    trainings
    Workshops with all partners and HQ
    Encouragement to take on more system
    responsibility
    Move them from suppliers to partners




                                                      Copyright © Siemens AG 2010. All rights reserved.
Page 25        October 2010      Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Give And Take Responsibility


Partners                                        Headquarters

    Used to be told what to do                       Used to tell what (… how) to do
    Fear of change                                   Fear of change
    Afraid of taking own steps                       Afraid of letting go

    Do small steps                                   Encourage to do bigger steps
    Reassuring them before walking                   But still holding the long leash
    Management is learning to trust                  Management is learning to trust
    empowered engineers                              partners

    See themselves as partners with                  See them as partners with system
    system responsibility                            responsibility



                                                      Copyright © Siemens AG 2010. All rights reserved.
Page 26       October 2010       Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Supplier’s Point Of View


..Before                                    After..

    Participation                                Full responsibility

    Defensive, contract based work               Constructive, solution oriented work

    Too many interfaces,                         Faster communication
    information hell
                                                 Product know-how
    Component know-how




                                                  Copyright © Siemens AG 2010. All rights reserved.
Page 27       October 2010   Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Summary


    Changing mindset requires training
    and time

    Skills need to be built up: Scrum
    Master, Product Owner, Team
    Coaching, Management

    Suppliers need to get partners

    Step by step: flywheel effect

    ‘Communities of Practice' to learn,
    align, and share across sites



                                                    Copyright © Siemens AG 2010. All rights reserved.
Page 28       October 2010     Andrea Heck / Tibor Vida                         Healthcare / H IM SY
Thank you for your attention!



                       Andrea Heck andrea.heck@siemens.com
                       Tibor Vida tibor.vida@evosoft.com




                       Thanks to Michael Kircher and Oliver Schreck for
                       collaboration on earlier versions of this
                       presentation.


                                      Copyright © Siemens AG 2010. All rights reserved.

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Agile offshoring

  • 1. Agile Offshoring Andrea Heck, Siemens AG Healthcare Tibor Vida, evosoft Hungary October 2010 Copyright © Siemens AG 2010. All rights reserved.
  • 2. Contents Siemens Healthcare and SYNGO – who we are Traditional Development Setup The Agile Change Copyright © Siemens AG 2010. All rights reserved. Page 2 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 3. Contents Siemens Healthcare and SYNGO – who we are Traditional Development Setup The Agile Change Copyright © Siemens AG 2010. All rights reserved. Page 3 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 4. Siemens Healthcare Siemens Healthcare stands for innovative products and complete solutions as well as service and consulting in the healthcare industry. We have many software-based high tech medical imaging products which enable an improved life of our customers and their patients. www.siemens.com/healthcare Copyright © Siemens AG 2010. All rights reserved. Page 4 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 5. We are a leader in Imaging & IT Healthcare IT HIS/RIS/PACS Angio Computed Magnetic Molecular Ultrasound and X-Ray Tomography Resonance Imaging Leading in new equipment market share Largest installed base Innovation leader Best in profitability Copyright © Siemens AG 2010. All rights reserved. Page 5 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 6. SYNGO The SYNGO IT Portfolio is Living Workflow Intelligence Copyright © Siemens AG 2010. All rights reserved. Page 6 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 7. Partner evosoft evosoft is a daughter company of Siemens specialized in near-shore software projects for Siemens AG in Hungary and other near-shore centrals in east Europe Copyright © Siemens AG 2010. All rights reserved. Page 7 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 8. Contents Siemens Healthcare and SYNGO – who we are Traditional Development Setup The Agile Change Copyright © Siemens AG 2010. All rights reserved. Page 8 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 9. Organization and Architecture Conway's Law in short: Architecture follows Organization “...organizations which design systems ... are constrained to produce designs which are copies of the communication structures of these organizations.” Mel Conway, in: Datamation magazine, April, 1968, it got the name “Conway’s law” in Fred Brooks’ famous book “The Mythical Man Month” 1975 Departments own a piece of the architecture – a subsystem Applications 1 2 3 Frameworks Runtime-system Services Infrastructure Infrastructure Copyright © Siemens AG 2010. All rights reserved. Page 9 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 10. Organizations Tend To Be Distributed Over Sites Big development organization several hundred persons working on development Millions lines of code Distributed to sites along these dimensions over the world: software layer, software topic functional: requirements engineering, development, test Requirements Erlangen, Slovakia Apps-Test Germany Apps-DEV US Hungary Apps-DEV (SY HQ) Example-Framework-Test Frameworks India Subsystem Services-Test Services-DEV Services-DEV Subsystem Test Copyright © Siemens AG 2010. All rights reserved. Page 10 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 11. Supplier Strategy: Workbench Model Cost as selection criteria Incentives for suppliers by dates & bug fixing rate In case of delay add more people, shift deadlines HQ tells suppliers how many people needed Responsibility of supplier engineer for component Documents as interfaces (theory) Copyright © Siemens AG 2010. All rights reserved. Page 11 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 12. Real Interfaces Component teams create a mini-waterfall for each feature Contains the typical waste: handoffs, work in progress, bottlenecks Copyright © Siemens AG 2010. All rights reserved. Page 12 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 13. Real Interfaces Component teams Task Unit System create a forces Debugging Engineer mini-waterfall for each feature Specialist Contains the Unit Project typical waste: Manager handoffs, work in progress, Integration bottlenecks Manager Feature Too many Responsible interfaces Cluster Responsible to the supplier Graphics: © 2009 B. Vodde / C. Larman Copyright © Siemens AG 2010. All rights reserved. Page 13 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 14. People Local optimization by individuals, component teams or suppliers Lack of skills (technical, domain) and over-specialization Copyright © Siemens AG 2010. All rights reserved. Page 14 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 15. Contents Siemens Healthcare and SYNGO – who we are Traditional Development Setup The Agile Change Copyright © Siemens AG 2010. All rights reserved. Page 15 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 16. Key principles Project organization aligned on customer (features) Optimized around value stream Every employee contributes directly to customer value Avoid waste: minimize handovers, delay, overproduction Partners instead of Suppliers Empowerment, active collaboration, and self-organization Continuous learning Copyright © Siemens AG 2010. All rights reserved. Page 16 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 17. Value Stream - Hierarchical organization € Customer with Value stream with many feature wish or handovers Delay need Value creation step with intermediate result Copyright © Siemens AG 2010. All rights reserved. Page 17 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 18. Value Stream – Customer centric organization A Helper Customer with € feature wish or value stream need Big help B Helper € value stream Copyright © Siemens AG 2010. All rights reserved. Page 18 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 19. Agile Transformation with Scrum Proven and well known Easy to teach Experiences on scalability available Covers mainly project management Seeding engineering practices Copyright © Siemens AG 2010. All rights reserved. Page 19 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 20. Scrum Implementation at SYNGO: Product Owner Team Product Owner Team Product Owner roles responsible across product releases: Chief Chief Product Owner Project Lead Product Lead Owner Architect Product Owner (feature area) Prioritze the Product Backlog Product Owner Product Owner Product Owner Define and plan releases Manage defects Product Owner Scrum Review DONEness definition Teams Product Owner Early involvement of customers Maximize value for customers Product Owner Copyright © Siemens AG 2010. All rights reserved. Page 20 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 21. Scrum Implementation at SYNGO: Scrum Teams A Scrum Team is a self- organizing, cross-functional team, in most cases a feature team The team is responsible for Always running software Transparency Continuous improvement through retrospectives A Scrum team is collocated on one site Copyright © Siemens AG 2010. All rights reserved. Page 21 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 22. Scrum Implementation at SYNGO: Scrum Teams Team members come into the teams with different roles: Scrum Master Developers for product development and test automation A system analyst supporting the Product Owner A tester guiding the developers in testing issues A team architect – working hands on with the team and providing system architectural guidance Copyright © Siemens AG 2010. All rights reserved. Page 22 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 23. Scrum Implementation at SYNGO: Timeline Management Product Proposal – Decision: Owner Team Iterative bottom up – Agile! Development to get agile General roll Continuous training of Train and start more Scrum out of agile Integration pilot Scrum Teams Teams 2006 2007 2008 2009 2010 2011 Tool Build new team development training for rooms with scrum Product Train key Owners persons Train and start Pilot teams at pilot Scrum other Teams departments Copyright © Siemens AG 2010. All rights reserved. Page 23 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 24. Different Off-shoring Approach: Partnership Selection criteria: Focus on cost AND qualification Cross functional teams with full value chain responsibility Responsibility for feature across architecture Interface: Product Owner Team and Product Backlog Increase qualification and domain knowledge of partners Separation by feature areas Copyright © Siemens AG 2010. All rights reserved. Page 24 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 25. Agile Transition with Partners Jointly defined cornerstones as framework for agile transition Partners decide their own way and pace Regular weekly exchange with Head Quarters (HQ) during transition Support from HQ through coaches and trainings Workshops with all partners and HQ Encouragement to take on more system responsibility Move them from suppliers to partners Copyright © Siemens AG 2010. All rights reserved. Page 25 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 26. Give And Take Responsibility Partners Headquarters Used to be told what to do Used to tell what (… how) to do Fear of change Fear of change Afraid of taking own steps Afraid of letting go Do small steps Encourage to do bigger steps Reassuring them before walking But still holding the long leash Management is learning to trust Management is learning to trust empowered engineers partners See themselves as partners with See them as partners with system system responsibility responsibility Copyright © Siemens AG 2010. All rights reserved. Page 26 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 27. Supplier’s Point Of View ..Before After.. Participation Full responsibility Defensive, contract based work Constructive, solution oriented work Too many interfaces, Faster communication information hell Product know-how Component know-how Copyright © Siemens AG 2010. All rights reserved. Page 27 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 28. Summary Changing mindset requires training and time Skills need to be built up: Scrum Master, Product Owner, Team Coaching, Management Suppliers need to get partners Step by step: flywheel effect ‘Communities of Practice' to learn, align, and share across sites Copyright © Siemens AG 2010. All rights reserved. Page 28 October 2010 Andrea Heck / Tibor Vida Healthcare / H IM SY
  • 29. Thank you for your attention! Andrea Heck andrea.heck@siemens.com Tibor Vida tibor.vida@evosoft.com Thanks to Michael Kircher and Oliver Schreck for collaboration on earlier versions of this presentation. Copyright © Siemens AG 2010. All rights reserved.