What is Social Networking and why should I care?
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2009 presentation on social media for VACEOs
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What is Social Networking and why should I care?
- 1. What is Social Networking and why should I care? for Virginia Council of CEOs June 2009
- 2. My name is Doug and I’m a techno geek…. • 15 years with Allegro (Hi, Mike!) • Sales and marketing • New company AdLinea
- 4. Old channels for message
- 5. Cutting out the SPAM
- 7. Add new ways to get leads Website SEO External seeding Mining Online conversations White papers Direct mail Print media Broadcast Telemarketing Word of mouth Expos
- 8. Hear what they’re saying
- 13. How to do it?
- 14. Checklists • Daily – Twitter • Any mention us? • Talk about products? – LinkedIn • Questions to answer? – Blog • Anything to comment on? • Weekly – Blog • Post new article • Announce on Twitter – Twitter • Find more followers – Post on Facebook
- 15. Takeaways
- 16. Exercises
- 17. Questions? • dlucy@adlinea.net • VACEOs LinkedIn group
Hinweis der Redaktion
- What is Social Networkingand why should I (as a CEO) care?
- Hello, I’m Doug of AdLinea Last 15 years with Allegro At end mostly sales and marketing New company Adlinea does SEO and inbound Internet marketing
- Things are changing quickly Have to keep up If only in understanding We will * Explain what’s going on * Show examples, tools * Give checklists * Lead through starting
- Old ways of getting our message to the client don’t work as well as they used to Word of mouth Yellow pages Direct mail Magazine ads Conference expos TV and radio
- People better and better at filtering out (direct mail in trash or SPAM) * SPAM filters * Google search * Opt-out * Trash can (direct mail) * TiVO and Satellite radio and Internet radio
- Problem of old ways is shotgun approach Too many uninterested recipients Printegration improving with better targeting, but need more
- New ways of getting leads into the old sales funnel * Google search * Website * Reviews * Discussions and blogs
- One Important and exciting is social networking * People talking, you listen in and help * You speak about your company – speech findable
- If like me, you need examples * Twitter search “stupid vending” * LinkedIn “hot desk” * LinkedIn “payroll” * Facebook – LaDiff CEO postings * Blog
- Exact opposite of old ways * getting your message to those who are interested * very easy to click for more info
- You are now teaching * Using power and reach of Internet * Establishing yourself as the expert * Creating word-of-mouth for the first time
- Planting seeds to help users find your solutions * More trusted * Last forever * Google grades you more authoritative
- All sounds great, how do we use it? * Strategy, a plan * Checklists * Regular review of results and new tools
- After making plan Schedule activities daily, weekly and monthly Demo * Twitter mention – dom pay, then adp * Twitter looking – stupid vending, speeding ticket * LinkedIn – outsource payroll * Blogs – sharp reaader
- Your takeaways How to startup What to do each day Most basic strategy Or you can hire a firm like us to develop and do it for you $50k, rent van, kidnap prospects
- Identify your products Catalog the audiences Catalog the keywords Create a Twitter account Search for conversations Install TweetDeck Save searches Create a LinkedIn personal account Search for Questions to answer Find blog about your product Leave a comment