1. E-Commerce

2. E-commerce
E-commerce refers to the sale of goods or products through online Stores.
Electronic commerce, commonly known as e-commerce, consists of the
buying and selling of product or services over electronic systems such as
the Internet and other computer networks.
Electronic commerce is the conduct of financial transaction by electronic
means. E commerce usually refers to shopping at online stores on the world
wide web also known as ecommerce websites.

3. Benefits of EC
• Global reach
• Cost reduction
• Supply chain improvements
• 24x7x365
• Customization
• New business models
• Vendors’ specialization

4. Barriers of EC
• Security
• Trust and risk
• Lack of qualified personnel
• Lack of business models
• Culture
• Organization
• Fraud
• Slow navigation on the Internet
• Legal issues

6. Connecting patients and doctors

7. Strategy
The strategy is to create virtuous circle of acquiring more of practitioners to execute more patient appointments:
•Focus on acquiring a critical mass of practitioners in a given geography
•Develop stickiness with the practitioners by increasing their revenue and encouraging IT adoption
•Completely free service for patients, and aggressively priced offering for practitioners
•Great customer care to ensure excellent customer experience
More doctors attract more patients
More patients attract more doctors

8. Value proposition for doctors
Improved online
brand
More patients
Appointments
Management

9. Value proposition for Patients
Know doctor
before visiting
Appointment 24/7
from anywhere
No more long waits

10. Screenshots – Customer journey appointment booking
• Find - Users can search for a doctor based on
expertise (e.g. allergists), health problem (e.g. skin
rashes) and/or location (e.g. Noida)
• Choose - A list of doctors is displayed along with their
location on a Google map. Users can sort the list
based on experience, consultation fee, distance and
availability
• Select - Once a user has selected the doctor and the
available time, the user can proceed with the
appointment booking
• Go - The user confirms the appointment and visits
doctor as scheduled

11. E-Advertising

12. Introduction
Online advertising maybe defined as a form of marketing
communication on the Internet intended to persuade an Internet user
(viewers, readers or listeners) to purchase or take an action based on
content displayed on a website (or webpage). This communication may
be in relation to products, ideals or services.
Online advertising, also called Internet advertising, uses the Internet
to deliver promotional marketing messages to consumers. It includes
email marketing, search engine marketing, social media marketing,
many types of display advertising (including web banner advertising),
and mobile advertising

13. Introduction cont..
Display advertising conveys its advertising message visually using
text, logos, animations, videos, photographs, or other graphics. Display
advertisers frequently target users with particular traits to increase the
ads’ effect. Online advertisers (typically through their ad servers) often
use cookies which are unique identifiers of specific computers, to
decide which ads to serve to a particular consumer. Cookies can track
whether a user left a page without buying anything, so the advertiser
can later retarget the user with ads from the site the user visited.
Web banners or banner ads typically are graphical ads displayed
within a web page. Many banner ads are delivered by a central ad
server. Banner ads can use rich media to incorporate video, audio,
animations, buttons, forms, or other interactive elements using Java
applets, HTML5, Adobe Flash, and other programs.

14. Compensation Method’s
1. CPM (Cost Per Mille)
2. CPC (cost per click)
3. Fixed cost
4. CPA (Cost Per Action)
5. PPP (Pay Per Performance)