Newspapers need an influx of innovation and risk taking to move their business model forward. Al Getler challenged the audience of over 200 attendees to the conference to seek examples outside the industry, keep their antennas for opportunities to learn, associate with creative people, be life-long learners and CAPE UP to be the super heroes of MEDIA.

3. #bostonstrong

4. Hashtag - #360innovation
Twitter - @algetler

5. What we will cover
• What is Innovation?
• What is Risk Taking?
• Some Examples
• Where did the newspaper industry go
wrong?
• How can we fix it?
• Are you ready to Innovate?
• Are you prepared for Risk Taking?

6. What we will cover
• How to set up an environment of
Innovation and Risk Taking
• How to wake up your publisher
• How to wake up the rest of the
management team
• How to assure a better future

7. Do you know who this is?

8. “ Lillian used to say,
‘But why do you want
to build an
amusement park?
They’re so dirty.’ I told
her that was the
point--- Mine wouldn’t
be. ”
-Walt Disney

9. “We keep moving forward,
opening new doors and
doing new things, because
we are curious---and
curiosity keeps leading us
down new paths.”
-Walt Disney

68. • Instill Innovation
• Take Risks
• Wake Up Your Team
• Wake Up Your Publisher
• Learn
• Dream
• Be The Solution
• Be The Future

75. Al Getler
www.algetler.com
Twitter: @algetler
Linkedin: /algetler
Blog: AlGetler.com