How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09
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This document provides advice for businesses on how to successfully promote their brands on social media. It discusses identifying and analyzing target audiences, locating influencers, earning trust and engagement, measuring outcomes, and how commercial realities still apply to social media marketing. Platforms and channels are fragmented so businesses must identify where their target audiences are and who they trust most.
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How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09
- 1. BARCLAYS COMMERCIAL How can business be succesful in promoting their brands via social media Andrew Gerrard 02nd July 2009 @andrewgerrard andrew@d-marketing.co.uk
- 2. “On the Internet, nobody knows you’re a dog.”
- 3. “I had my own blog for a while, but I decided to go back to just pointless, incessant barking.”
- 4. Old rules?
- 5. New Models
- 8. Commercial realities still apply
- 10. STOP SHOUTING!
- 12. me.jpg
- 14. “Our” “network”
- 16. The path to engagement Identify Analyse Locate Earn Protect Measure
- 17. Where are they?
- 28. Who do your users trust? GPS SAYS LEFT, TWEEPS SAY RIGHT! WHICH ROUTE SHOULD WE TAKE NOW?
- 29. “I’m so glad you agreed to meet in person. There are some things that can’t be said in 140 characters.”
- 31. BARCLAYS COMMERCIAL How can business be succesful in promoting their brands via social media Andrew Gerrard 02nd July 2009 @andrewgerrard andrew@d-marketing.co.uk