Presentation given at Digital Sparks, Nov. 2011

1. Don’t Let Your Tail Wag the Dog
Digital Sparks – 16th Nov. 2011
Andrew Gerrard
andrew.gerrard@wearelikeminds.com
@andrewgerrard
http://wearelikeminds.com/ #LikeMinds

2. All of the web is becoming social
All business is done on the web
All business will be Social Business
Beyond influence and media, the real
opportunities lie in creating a more
collaborative, dynamic and connected
business.
Jeff Dachis
Founder & CEO, Dachis Group
http://wearelikeminds.com/ #LikeMinds

3. Social media fits within a larger digital,
and integrated strategy;
don’t think of it merely as a tool for
marketing & PR
Howard Schultz
Chairman & CEO, Starbucks
http://wearelikeminds.com/ #LikeMinds

4. How to integrate social media/digital innovation
within every facet of an organization?
Teach.
Do not cut legal, HR, R&D, product
development out of the integration strategy.
Involve them.
B. Bonin Bough
Global Director of Digital
http://wearelikeminds.com/ #LikeMinds and Social Media, PepsiCo

5. The shape of a new social business also
needs the shape of a new kind of leader
Someone willing to be the bridge, not the
person front and center to every decision,
but the coach and the moderator and the
facilitator.
Amber Naslund
VP Social Strategy, Radian6
http://wearelikeminds.com/ #LikeMinds

6. Maintain a consistent tone of voice
across all outreach channels,
but don’t strip out the personality of the
person Tweeting, posting, blogging.
Ruth Speakman
head of consumer PR
http://wearelikeminds.com/ #LikeMinds and social media, Sony Europe

7. The customer however, does not see silos,
they see the company as one.
It’s time for an integrated approach to create
an adaptive business,
a collaborative business, an aspirational
business….
a business of one.
Brian Solis
Author, Engage
Principal, Altimeter Group
http://wearelikeminds.com/ #LikeMinds

8. #1. markets are conversations
talk is cheap
silence is fatal
the cluetrain manifesto
http://wearelikeminds.com/ #LikeMinds

9. Be who you are and say what you feel,
because those who mind don't matter,
and those who matter don't mind.
Bernard Baruch
Wall St. Financier
Presidential Adviser
http://wearelikeminds.com/ #LikeMinds

10. Social media demands good story-telling.
But good story-telling is not going to earn you
extra budget.
Adam Brown
Director of Interactive Marketing, Dell
http://wearelikeminds.com/ #LikeMinds

11. What if we made community an integral part
of our business?
What if we recognized that we can’t have
strong businesses without a strong community
and we can’t have a strong community without
compassion?
Mitch Joel
President, Twist Image
http://wearelikeminds.com/ #LikeMinds Author, Six Pixels of Separation

12. The Web was just the proof of concept.
Now the revolution gets real
Chris Anderson
Editor-in-Chief, Wired Magazine
Author, The Long Tail
http://wearelikeminds.com/ #LikeMinds

13. Social business isn’t a state,
it’s an acknowledgement that culture and
technology has changed,
and that organizations can leverage these
changes to solve the same business
problems that they have always had
and will always have.
Jacob Morgan
Principal, Chess Media Group
http://wearelikeminds.com/ #LikeMinds

14. #77. You're too busy "doing business" to
answer our email?
Oh gosh, sorry, gee, we'll come back later.
Maybe.
the cluetrain manifesto
http://wearelikeminds.com/ #LikeMinds

15. Not everything that can be counted counts,
and
not everything that counts can be counted.
Albert Einstein
http://wearelikeminds.com/ #LikeMinds

16. You can't expect employees to look
at email at 11pm,
but stop them looking at Facebook at
11am
Vivek Badrinath
CEO, Orange Business Services
http://wearelikeminds.com/ #LikeMinds

17. it’s not what the software does.
it’s what the user does.
Hugh Macleod
@gapingvoid
http://wearelikeminds.com/ #LikeMinds

18. Technology can only ever serve as a bridge,
never as a destination
Lord Puttnam
Filmmaker
http://wearelikeminds.com/ #LikeMinds

19. Don’t Let Your Tail Wag the Dog
Digital Sparks – 16th Nov. 2011
Andrew Gerrard
andrew.gerrard@wearelikeminds.com
@andrewgerrard
http://wearelikeminds.com/ #LikeMinds