This document summarizes a presentation about using social media for marketing. It discusses analogies between social media and relationships, noting that social media is new and exciting but also occasionally clumsy. It can become a lasting companion or a short-lived fling. The presentation also covers how social media is maturing and getting more attention. It discusses how marketers lag customers in familiarity with social media tools. Finally, it outlines 10 principles for effective social media use, including focus, language, outreach, incentives, and metrics.