Tradecraft UX
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UX is a process of making the invisible - or just ignored - both obvious and actionable. This talk, given at Tradecraft in San Francisco, led students through my personal path to UX practice, and gave them some methodologies to deploy when they begin a practice of their own.
![Alexis Finch
aka @agentfin
DEFENESTRATION EXPERT
UX [Applied Anthropology / Experience Design]](https://image.slidesharecdn.com/tradecraft140610-140630134107-phpapp01/85/Tradecraft-UX-1-320.jpg)
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Tradecraft UX
- 1. Alexis Finch aka @agentfin DEFENESTRATION EXPERT UX [Applied Anthropology / Experience Design]
- 11. why we shop changes
- 23. whatâs in a store Your average supermarket carries between 30,000 - 50,000 items Typical household buys only 300-400 distinct items per year About 150 of these are âregular purchasesâ that are bought at least once every 3months... this obviously leans heavily toward food items. In an average-sized supermarket there are 4,600 display items (Not including packaging) Less than 20% of passing customers even glance at a display Only around 6% take any action**
- 41. âŚBUT WAIT. THEREâS MORE TO IT THAN THAT. âWHEN IS A BOWL NO LONGER A BOWL?â âŚBUT WAIT. THEREâS MORE TO IT THAN THAT. âWHEN IS A BOWL NO LONGER A BOWL?â
- 42. - Why are you having cereal? - Thatâs what was in the cupboard. Really need to buy some groceries. - Are you hungry? - Well, Iâm going to eat something. - Why do you want to eat something? - Actually, I just saw three ads for food on TV. - Why are you watching TV at this hour? - Well, Iâm kinda lonely cause my boyfriend is out of town. - Why are you lonely without him? - Uh, well⌠I just moved here to live with him. I donât have any friends here yet.
- 44. User Experience: - The interaction of someone with this thing youâve made. User Experience Research: -Who is this person touching your stuff? -Why are they touching it? -Where are they touching it? -What do they get out of it? -Was it ânice?â -Did it actually answer their âneed?â - âŚand do you want it to?
- 45. So, does our user need a nicer spoon, a better bowl, tastier cereal⌠âŚor perhaps some new friends and a local bar?
- 47. What is the number one difference in how people shop in Asia vs the US?
- 49. Why do bike lanes work?
- 51. What is the most dangerous creature in the world?
Hinweis der Redaktion
- All I ever wanted was to read books
- Where I started anthropology, the study of what was left behind co evolution of humans & disease⌠anything else I thought was interesting - osteology, the study of what our bodies tell about us once we are dead . . . working in the field museum, but how does that influence the world?
- Started repping bands. They made music Shouldnât be doing the things they sucked at = marketing Decided to get a dregree in that
- Where I started - anthropology, the study of what was left behind - osteology, the study of what our bodies tell about us once we are dead - . . . working in the field museum, but how does that influence the world?
- - Global market research - how are stores designed? whatâs different about england vs japan? - documenting packaging and innovation
- - at shelf navigation - how do you find what you want? - how do you help a product stand out? - Garnier Fructis vs Pantene . . . old bottle vs new.
- - at shelf navigation - how do you find what you want? - how do you help a product stand out? - Garnier Fructis vs Pantene . . . old bottle vs new.
- - at shelf navigation - how do you find what you want? - how do you help a product stand out? - Garnier Fructis vs Pantene . . . old bottle vs new.
- - at shelf navigation - how do you find what you want? - how do you help a product stand out? - Garnier Fructis vs Pantene . . . old bottle vs new.
- - so heâs great, but when you get to the store to buy... where is he? - what actually makes you choose something at shelf? - who are those ads made for anyway?
- - how do you attract attention? - What do you have to work with?
- - how do we shop? - how DID we shop? treasure hunt down every aisle vs. no time just run and find - how does this alter how we buy?
- - how do we shop? - how DID we shop? treasure hunt down every aisle vs. no time just run and find - how does this alter how we buy?
- - how do we shop? - how DID we shop? treasure hunt down every aisle vs. no time just run and find - how does this alter how we buy?
- - how do we shop? - how DID we shop? treasure hunt down every aisle vs. no time just run and find - how does this alter how we buy?
- - at shelf navigation - how do you find what you want? - how do you help a product stand out? - Garnier Fructis vs Pantene . . . old bottle vs new.
- - so you want to buy a gorilla . . - you can find out the details on products, compare prices, check brand and retailer websites...
- Yelp gets you local . . . and has real humans doing the reviews... so you can trust them, right?
- - whatâs going on here? - Deal + Local + G-Team [Charity] + social? . . .
- Look to package design The app store is now as crowded as the cereal aisle
- Product: what youâre shipping
- User Interface
- User Experience
- TIP OF THE ICEBERG
- When are you using the app⌠can change your habit Photos to lose weight Twitter to quit smoking
- Crouching.
- Crouching.
- Crouching.
- Dangerous stuff. You donât remember? Well, thatâs ok. The lion ate you. So not anyone elses problem. Ever.
- Dangerous stuff. You donât remember? Well, thatâs ok. The lion ate you. So not anyone elses problem. Ever.
- Pie how much of this whole thing http://www.27bslash6.com/
- THIS is a pie chart AND a bar graph! BUT⌠itâs engaging. What can visuals add by way of context? WILL THEY READ THE FINE PRINT.
- This is what happens when you combine a bar graph and a pie chart⌠What would the data for this infographic look like? [exercise]
- Choose your own adventureâŚ
- Choose your own adventureâŚ
- Choose your own adventureâŚ
- Lots of bits of info. Whatâs effective?
- Letâs just work on this one piece. Data points What are the stories this can tell?