Agent-cy Online Marketing, a full service Digital Marketing Agency and Training business, has been helping B2B SMB companies drive better online brand awareness and lead generation since 2006. Agent-cy provides the following services:
Digital Marketing Strategy
Content Marketing
Social Media Marketing
Search Engine Marketing
Personal Branding
Online PR
Video Marketing
2. Stop guessing around
what may work in
Website marketing,
Search Marketing,
Paid Online Media
and Social Marketing.
An Agent-cy Digital
Strategy ensures B2B
web marketing
success.
HOW YOU BENEFIT
Our Core Business is Digital
Marketing. We have been
managing Websites, Search
Marketing and Social Media
for over 10 years. If you
want to see ongoing online
B2B lead generation, market
share, Online Brand
penetration and lack
resources, let us get it done
for you.
Unlike other Digital
Marketing agencies we truly
believe in educating our
clients. We have in-house
experts and our own training
programs to get your
Marketing and Sales teams
up to speed in everything
from Social Branding to
Social Selling to SEO.
HOW YOU BENEFIT
3. JASMINE SANDLER
CEO & Founder
Lead Digital & Social Strategist
Industry Awarded Influencer
VICTOR ROJAS
Campaign Manager
MARK MATATOV
Web Design
SOPHIE TRAN
Social Coordinator
CLARE JOHNSON
Project Manager
JOHN POINTER
ONLINE MEDIA
ED STRUM
SEO Lead
TED BAUER
Content Writer
SOPHIE LOVE
Social Media
Coordinator
5. JASMINE SANDLER - CEO
Global Speaker & Trainer:
250+ Keynote Speeches and Workshops Delivered
Top 40 B2B Digital Marketers in World
Digital Strategy | LinkedIn | Social Branding
Published Social Media & SEO Author :
Branding & Sales: The LinkedIn Way
How to Brand Yourself Online Like A CEO
Guidebook for Writing for the Web
The Truth About SEO for SMB Agencies
6. WHAT’S INFLUENCING B2B SALES IN 2017?
✓ ONLINE SEARCH
✓ SOCIAL BRAND INFLUENCE
✓ CONTENT QUALITY AND DIVERSIFICATION
✓ TARGETED CONTENT DISTRIBUTION
10. SERVICE AREA #1
GO TO MARKET STRATEGY
______________________
SERVICE COMPONENTS
11. SERVICE: DIGITAL MARKETING PLAN
• Get a full diagnosis of your current
Search, Social , Online Media,
Online PR and Website programs.
• Receive immediate program
recommendations for optimization
and engagement.
• Find out how and where to engage
your audience online.
• Gain competitive web marketing
insight.
• Receive a detailed, manageable
content plan.
• Have a detailed, step-by-step
action plan for driving consistent &
qualified online lead generation.
Agent-cy has delivered over 100
Comprehensive Digital Marketing Plans to
companies to assist their brand development,
audience development and sales expansion.
12. SERVICE: SOCIAL MEDIA STRATEGY
• Companies need a Solid SMM
Strategy to gain audience
engagement.
• Understand your targets’ Social
content consumption needs and
how to engage.
• Gain a detailed, manageable
Content Strategy and Plan.
• Learn how to use Blogging to drive
consistent thought-leadership and
market position
• Understand your Social Ecosystem.
• Understand how Social Branding
can impact audience development
• Find your optimal channel,
frequency, engagement and effort
mix in SMM
WWW.AGENT-CY.COM
Agent-cy’s SMM Strategy Program enables a
long-term plan for online branding and
audience growth in Social.
13. SERVICE: SEO AUDIT & STRATEGY
• Get a detailed review of any
Google Panda and Penguin issues
and gain immediate resolutions.
• SEO Audit reviews 22 points of
interference, including:
• Code | Content |Structure
• Broken Links| 404s| Sitemap
Error
• Back-linking trust ratio
• Permeations in Site
Development
• Gain competitive Search insight
and a proper keyword analysis
• Understand how Blogging &
Original Content plays a role in
your SEO long-term program
Agent-cy’s SEO Audit & Strategy Service has
helped many B2B companies drive consistent
Google Page 1 Rank
14. SERVICE: CONTENT PLANNING
• Development and Delivery of a
Plan for Content that will drive
thought leadership and target
engagement
• Analysis and Integration with
Company Market Position
• Review of Content Types, Plan for
Appropriate Content for Web
Conversion
• Plan for Content Expansion
• Ties into effective Social Media
Strategy
• Involves optimization of current
or planned SEO Strategy
Agent-cy’s Content Planning program drives
thought-leadership, increases viral factor of
online branding and enables Online PR
opportunities.
15. SERVICE: ONLINE PR PLANNING
WWW.AGENT-CY.COM
Agent-cy’s Online PR plan drive thought-
leadership, Online Branding, Qualified Sales
opportunities and Online community
development..
• Step by Step Online PR Plan to
meet your Online Branding
Objectives
• Delivers creative insight into how
to leverage your content assets to
gain online media attention
• Review of current SEO Program
and plan for embed into proper
Online PR program
• Plan for enabling your executive as
an Online thought-leader
• Analysis and Recommendations of
current Social Media Marketing
Program as a tie into driving Online
Brand Awareness
17. SERVICE: SEO MANAGEMENT
Agent-cy’s team are SEO veterans ,
contributing keys to the industry.
Our SEO Management program drives rank and
market position SEO results, for both the short
and long-term
• Immediate On-Site changes to start
rank development. Include
appropriate Funnels/Goals/Analytics
set up.
• Keyword Maintenance and close
provisional changes to maintain SEO
market position.
• All white-hat techniques.
• Transparent activity and weekly
reporting.
• Aggressive programs driven by
professionals in SEO , writing for the
web and Social Media Managers.
18. SERVICE: PAID SEARCH MANAGEMENT
WWW.AGENT-CY.COM
Agent-cy’s PPC Management program drives
immediate leads, supports SEO program, delivers
campaign insight weekly to your Marketing team
• Professional Analysis of current
campaign and real opportunities
deliver immediate insight for
qualified lead generation
• Google Certified Agency – all team
members
• Agent-cy Team brings you the best
of web banner design, copywriting,
analytical insight and SEM
management
• Use of contextual, targeted
placement, retargeting, calling,
geo-location included
19. SERVICE: SOCIAL MEDIA MANAGEMENT
Agent-cy’s SMM Team saves you time, money and
drives real business results. Agent-cy delivers
ongoing audience development.
• Includes appropriate set up and
graphics for all determined channels.
• Daily professional SMM management
in appropriate channels - drives solid
awareness and engagement.
• SMM done with SEO in mind for
optimal online marketing results.
• Agent-cy Content creators can deliver
all forms – blogging, video/animation,
imagery & Graphics.
• SMM service includes all management:
E-Mail Marketing, Blog Outreach,
Campaigning, Status Updates,
Commenting, Content & Sharing.
20. SERVICE: LINKEDIN MARKETING
Agent-cy has helped many global
executives and teams use LinkedIn as their
#1 Sales and Marketing Social Media Tool.
• Comprehensive Analysis &
Recommendations:
• LinkedIn Group
• LinkedIn Company Page
• LinkedIn Showcase Pages
• LinkedIn Ads and History
• Individual LinkedIn Executive
Profiles
• Individual LinkedIn Marketing Plans &
LinkedIn Executive Profile Development
• Ideation of LinkedIn Ad Campaigns
• LinkedIn Company Page and Showcase
Page Design & Set Up
• Group LinkedIn Training – Sales Teams,
Marketing Teams, Ops
21. SERVICE: B2B FACEBOOK MARKETING
WWW.AGENT-CY.COM
Agent-cy’s FB program increases fan-building
consistently, online brand awareness, drives
share ability of content & engages FB fans in
all events
• Comprehensive Analysis &
Recommendations
• Facebook Page Set Up
• Facebook Daily Content
• Facebook Insights
• Facebook Fan Engagement
• Facebook Marketing Plan including
Content Planning
• Ideation of Quarterly Campaigns
• Facebook Marketing Training
• Facebook Marketing Management
• Facebook Page Design and App set
Up
• Facebook LP Set Up
• Facebook Ad Design & Management
• Facebook Daily Community
Engagement
• Facebook Insights Reporting &
Review
22. SERVICE: E-MAIL MARKETING
Agent-cy’s E-Mail Marketing Programs help global
organizations
increase Open Rates, Opt-Ins & Sharing
• Comprehensive Analysis of current
program:
• Creative
• Frequency
• Engagement
• Audience
• Technology
• Content Elements
• Sharing
• Review & Plan for Driving E-Mail
Opt-In & Open Rate Increase
• Analysis & Pairing of E-Mail
Program with other
Member/Subscriber Programs
• Delivery of Full E-Mail Marketing
Plan & Specific Guidelines
23. SERVICE: WEB DESIGN
WW.AGENT-CY.COM
Agent-cy’s Web Design Services are Professional,
intended for custom corporate sites requiring
strong Branding and ensured user engagement.
• Professional Web Design includes
comprehensive:
• User Profiling
• User Path Diagrams
• Creative Branding Review
• Design Proficiencies in B2B,
Corporate, Institutional,
Healthcare, Social Media,
Ecommerce
• Professional web design with (3)
revisions on all pages
• Development Team: Custom,
Corporate; Magento; WP; Drupal;
Joomla
• Total QOS through 5-step process
24. SERVICE: WEBSITE CONVERSION
Agent-cy’s CRO Program helps B2B sites reduce
Bounce Rates, drive more time on page & drive
total conversion.
• Page by page and full site analysis
to recommend the best user
experience.
• Starts with detailed business
review.
• Recommendations on web copy,
layout & design, content elements
based on U/X best practices and
user review.
• Aid in defining users by types and
needs to create optimal paths.
• Optimize user funnels towards
conversion.
• Run and manage A/B tests on all
prominent Landing Pages.
.
25. SERVICE: GRAPHIC DESIGN
Agent-cy’s Graphic Design team supports our
clients Online Branding goals.
• We have Branding professionals
design corporate look and feel.
Your identity is crucial to target
perception of a credible brand
• Professionally Designed images
support a strong Online Branding
Program:
o Info graphics Design
o Presentation Design
o Online Ad Design
o Web Banner Design
o Graphical Images for Article
support
o Computer Graphics
• Proper Graphics are Crucial to
Social Media Engagement and
Community Development
26. SERVICE: IOS & APP DEVELOPMENT
Agent-cy’s Tech & Development teams have led
App strategy and development for the most
discerning organizations.
• On sites, Responsive Design Mobile-
Friendly Design development with user
in mind
• Internal Application development
useful for driving operational
efficiencies
• Sales & Marketing Internal , IOS and
Android Apps extend communications
and improve sales processes with
remote sales personnel
• Business Apps to
Public/Member/Customer IOS and
Android friendly Apps can help to
retain customers and deliver added
value
27. SERVICE: CUSTOM ILLUSTRATION
WWW.AGENT-CY.COM
• Custom Illustrations can be used to
drive brand position and target
engagement
• Professionally Designed images
support a strong Online Branding
Program:
• Ad Illustration
• Storyboard Design
• Custom Illustrated Web Banners
• Custom Illustrated Web Icons
• Custom Illustrated Graphics to
support Blog Posts , Online Ads
and Articles
• E-book covers
• Caricatures
• Pro Custom Illustration provides
unique opportunities for original
content strength
Agent-cy’s In house Professional Illustrator has
helped Agent-cy individual executives stand out
online to drive better engagement.
28. SERVICE: MOTION GRAPHICS
Agent-cy’s In house Motion Graphics Pro works
from our Illustrators Storyboard creates from a
design & marketing standpoint to drive target
engagement for B2B clientele.
• Storytelling with animation sells
• Can be used to drive an online demo
• Can be used to build anticipation
• Can be used to highlight a process
• Our Motion Graphics process is
comprehensive:
29. SERVICE: PRO VIDEO PRODUCTION
Agent-cy’s Online Video Team has created
hundreds of corporate videos and has capabilities
in scripting, HD work, on location and moving
videos. Pro Online Videos from Agent-cy can take
your company to the next level online.
• Use of professional video with
high-quality cameras to bring
company and organizational
environment to life
• Quality of video becoming more
important in proper Content
Marketing
• Executive Branding requires
proper online video capture and
scripting
• Video supports driving:
• Investments
• Qualified Leads
• Engagement
• Sharing/Viral Activities
JEFF WITTENBERG- CEO – SUPREME
JUDICIALCLICK TO
WATCH VIDEO
30. SERVICE AREA #3
ONLINE BRAND REPRESENTATION &
PROTECTION
_____________________
SERVICE COMPONENTS
31. SERVICE: ONLINE PR
Agent-cy is an Online PR agency. Our focus is
utilizing effective PR strategy and execution online
to deliver significant Online Branding for our
clients.
• Social Media Channel
Development and daily
management.
• Channel Updates, Commenting.
• Targeted Blogger Outreach and
Management.
• Content Development and
Distribution, including Multi-media
Press Releases, Online Videos,
Webcasts. Podcasts, Interviews,
Articles, Blogging & Graphics.
• Targeted outreach to reporters via
Social, E-Mail, Phone and
reporting.
• Get Your Online Brand discovered
faster and with real credibility for
leads and sales.
33. DIGITAL MARKETING STRATEGY TRAINING
Intended for Senior-Level Marketing Teams &
Large Marketing Association Member Teams
• Uncover the key aspects to an
effective Digital Marketing Strategy
• Review How Your Market Position
& Audience Aligns with Proactive
Digital Marketing
• Gain Insight on Key Metrics for
Driving Ongoing Measured Digital
Results
• See Examples of Digital Blueprints
that have propelled Online Brand
Success
• See How A Nurtured Digital
Ecosystem Drives Qualified Lead
Generation
• Learn the Tools, Tactics, Channels
& Resources that Matter
34. SEO TRAINING
Intended for Corporate Marketing Teams & Large
Marketing Association Member Teams
• Discover the 5 Key Components of
Organic Search Rank
• Learn How to Analyze and
Optimize your corporate website
• Understand how to leverage Social
Media Marketing for Better SEO
Results
• Learn the Keys to Creating a
Market Driving Content Marketing
Strategy to Support Organic Search
• Understand the tools to measure
Search effectiveness
• Get Your Online Brand discovered
faster and with real credibility for
leads and sales.
35. Intended for CEOs. CMOs, HR Teams, Senior-level
Marketing Directors and Sales Teams
• Learn How to Choose Appropriate
Social Channels
• Understand the Keys for Building a
Powerful Social Brand
• Learn to Create a Social Strategy to
Drive Branding and Social Selling
Success
• Understand How the Social
Channels Differ
• Learn to Find Your Target In Social
Media
• Gain Practical Tips for Social Target
Engagement
SOCIAL MEDIA STRATEGY TRAINING
36. WWW.AGENT-CY.COM
Intended for HR Directors,
Recruiters and Large B2B
Sales Groups
• Learn How to Use LinkedIn as a
B2B Sales Tool
• Get a Deep Review of all Functions
of LinkedIn from Organic to Paid
Targeted Marketing Opportunities
• Find the Keys for Developing
Thought-Leadership on LinkedIn
• Improve and Enhance Your
LinkedIn Profile for Target
Engagement
• Learn how to Drive LinkedIn Search
Visibility
• Understand How to Network to
Drive Qualified Leads
LINKEDIN SALES & MARKETING TRAINING
38. CASE STUDY: ACA - Payroll Distribution
Jasmine is one of the best digital marketing
professionals in the business. Jasmine and her Agent-cy
team consistently met and exceeded our expectations in
our website redesign.
Jasmine is exceptionally knowledgeable and creative. In
addition, all of her deliverables were completed on time
and within budget. Moreover, Jasmine is the
consummate professional whose expertise is only
surpassed by her first-class demeanor.."
-Mark Benson, CMO
Challenges
• Poor website User Experience
• Little knowledge of online audience
behaviors
• Need for secure process of delivering
partner documentation
• Limited Traffic
Solution
• U/X
• Conversion Optimization
• Website Redesign management
• SEO Strategy & On-Site
• Web Copy Editing
• Guided Online Focus Groups
• Functional Plan
Results
• Primary and Secondary audience
delivered optimal User Experience
• Conversion Increase *5
• Marketing Team made more efficient
39. CASE STUDY: Intercall - Fortune 100 B2B
Telecom
Jasmine and her team are passionate about social media,
its business value and best practices. Jasmine takes the
time to understand your business and goals, maps your
unique landscape and delivers outcomes that IMPACT
SUCCESS. She is all about engagement, involvement and
results. She made every meeting and dollar count and I
can’t recommend her & Agent-cy more highly.
Cambria Vacarro, Brand Manager, Intercall
Challenges
• Need to prove to Parent (West) Online
sales of audio and video conferencing
• No clear understanding of SMB online
market
• No unified social voice
• 10 Disparate Divisions with no Social
guidelines, governance or behavior
Solution
• B2B Social Media Strategy
• Content Planning
• Unified Messaging
Results
• Key Stakeholders from Sales &
Marketing working together towards a
common SMM goal
• Intercall SMM Manager utilizing
blueprint for success
• SMB Market definitions for optimized
Sales outreach
40. CASE STUDY: I.E. - B2B Software
Manufacturer
WWW.AGENT-CY.COM
“Jasmine and her team at Agent-cy completely turned
around Interactive Edge. As a result of their work, we
now have a strong online brand and consistent leads."
-Zel Bianco. zbianco@interactiveedge.com
Challenges
• Ineffective Online Marketing Program
• Marketing Team not working together
• Poor Website User Experience
• Low E-Mail Open Rates
• No Social Following
• Company Branding almost none
Solution
• Strategic plan and marketing action
• E-Mail Marketing Strategy
• SEO Strategy & On-site work
• Web Site Redesign
• LinkedIn Marketing & Training
• B2B Social Media Strategy
Results
• Landed Nestle client during our
program
• New Site launched – all traffic up
• Open rates up to 25%
• LinkedIn Leads Daily for CEO
• Google Top Rank 2 main keywords
41. CASE STUDY: IvanExpert - I.T. CONSULTING
WWW.AGENT-CY.COM
"I have been working with Jasmine and Agent-cy for a
number of months on marketing for IvanExpert
Consulting. She analyzed our website and suggested key
changes, she improved our SEO traffic, she got our Senior
Technology Expert a monthly article at eWEEK.com. In
sum, Jasmine knows the ins and outs of marketing,
especially online marketing."
IvanExpert Consulting.
Challenges
• Need to reach business clients
• Little understanding of opportunities
to
• gain market share for MAC consulting
business
• No understanding of direct nor
indirect online competition
• Confused brand identity : consultants
or technicians?
• Frustrated with inefficient online
marketing efforts
Solution
• Strategic plan and marketing action
• SEO Audit & Management
• Online PR
Results
• Growth of business clientele 25%
• Regular guest contributor placement
at eweek.com – high CTO readership
• Traffic spikes 50-85%
42. CASE STUDY: Spark - PHARMA CONSULTING
WWW.AGENT-CY.COM
“Jasmine and her team at Agent-cy are amazing digital
experts. In her Social Branding work, Jasmine provides
every tool at her disposable regarding the effectiveness
of your website and current programs, Jasmine
communicates in a clear, concise and strategic way. I
have already recommended her to clients and
colleagues. She is a winner!
– Rachel Braun Scherl, Managing Partner
Challenges
The Spark executive team came to Agent-cy
for Digital Marketing expertise in support of
their clients as well as to gain social brand
thought-leadership for its own lead partner.
Solution
1. Website UX
2. Website Design
2. Online User Testing Services
3. SEO Client Strategy
4. Ongoing Social Branding Work
Results
• Re-growth of an online product.
• Spark’s Managing Partner has gained
interviews in online industry media and
become a contributing writer to key online
business publications.
• Gained influencer status as a Speaker in
the female executive category, earning
her presentation work around the globe.