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Hands-on Social Media 2: Monitoring

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agencyside
agencyside
News & PolitikTechnologie
1 von 15
hands on social listening and responding aug 31/sep 1, 2009
Photo credit: wili_hybrid (flickr) They are talking about you.
Listen. Photo credit: Katie Tegtmeyer (flickr)
Social Monitoring Tools SocialMention: socialmention.com Facebook Lexicon: www.facebook.com/advertising/?lexicon Technorati: www.technorati.com Google Blog Search: http://blogsearch.google.com Blogpulse: www.blogpulse.com TwitGraph: http://twitgraph.appspot.com/ Twitter: http://search.twitter.com Setup Complexity Dashboard Functionality Sentiment Reach/ Relevance Price *Radian6 ( www.radian6.com ) 3 Comprehensive/ Interactive No 5 $500-1000+ ScoutLabs ( www.scoutlabs.com ) 4 Comprehensive Yes 4 $100-750+ Techrigy (SM2) ( www.techrigy.com ) 3 Limited Yes 4 $500-1000+ TrackUr ( www.trackur.com ) 5 Limited No 3 $20-200+
Collect information to answer basic questions Photo credit: Goran Zec (flickr)
What are they saying?
Where are they saying it?
Photo credit: victoriapeckham (flickr) Who are they?
Ready to join in? Photo credit: Caitlinator (flickr)
[object Object],[object Object],Think before you speak. Photo credit: Mel B. (flickr) What are your goals?
[object Object],[object Object],[object Object],[object Object],[object Object],Awareness / Crisis Management
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Response Photo credit: goa_entranced and ark (flickr)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Create Relationships
[object Object],[object Object],[object Object],[object Object],No Matter What Photo credit: flowgo.com
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Hands-on Social Media 2: Monitoring

  • 1. hands on social listening and responding aug 31/sep 1, 2009
  • 2. Photo credit: wili_hybrid (flickr) They are talking about you.
  • 3. Listen. Photo credit: Katie Tegtmeyer (flickr)
  • 4. Social Monitoring Tools SocialMention: socialmention.com Facebook Lexicon: www.facebook.com/advertising/?lexicon Technorati: www.technorati.com Google Blog Search: http://blogsearch.google.com Blogpulse: www.blogpulse.com TwitGraph: http://twitgraph.appspot.com/ Twitter: http://search.twitter.com Setup Complexity Dashboard Functionality Sentiment Reach/ Relevance Price *Radian6 ( www.radian6.com ) 3 Comprehensive/ Interactive No 5 $500-1000+ ScoutLabs ( www.scoutlabs.com ) 4 Comprehensive Yes 4 $100-750+ Techrigy (SM2) ( www.techrigy.com ) 3 Limited Yes 4 $500-1000+ TrackUr ( www.trackur.com ) 5 Limited No 3 $20-200+
  • 5. Collect information to answer basic questions Photo credit: Goran Zec (flickr)
  • 6. What are they saying?
  • 7. Where are they saying it?
  • 8. Photo credit: victoriapeckham (flickr) Who are they?
  • 9. Ready to join in? Photo credit: Caitlinator (flickr)
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Q&A

Hinweis der Redaktion

  1. The good news: they talk in public. And they talk loud. You just have to find out where they are talking. And then you have to listen.
  2. The good news: they talk in public. And they talk loud. You just have to find out where they are talking. And then you have to listen.
  3. These people are here to talk to each other primarily. They trust each other a heck of l lot more than you. They don’t trust your advertising. Heck, they may not trust what you say about yourself.