Age UK's Sports Seminar, Roger Jones - Older Men's Network, 5th December, presentation

1. National Older Men’s Network
“capturing the passion of sport”

2. The “Sports Brand”
and engaging with older men
• Older men are a hard group to reach when giving
health and wellbeing messages.
• The messages need to be non threatening.
• Health Activities need to be fun and enjoyable.
• Using older men’s lifetime passion for sport in
activity and health messages reduces the threat
and makes the men more receptive.
• Peer Mentors- CHAMPIONS- make the process
easier.
• Using sports organisations and sports governing
bodies as partners makes engaging with the older
men easier.
• Can be a natural partnership – the skills of your
organisation plus the brand, knowledge,
enthusiasm of the sporting body.
Fit as a Fiddle

3. The Older Men’s Network – Sporting Partnerships
Fit as a Fiddle

4. Fit as a Fiddle

5. Fit as a Fiddle

6. Fit as a Fiddle

7. Fit as a Fiddle