Ironic but true: Western politicians won't be the protagonists of the global economic recovery... the next generation of consumers in emerging markets will. www.bit.ly/agalorda
8. A
 new
 middle
 class
 is
 growing
 in
 the
Â
emerging
 markets:
 2
 billion
 people
Â
expending
 $6,9
 trillion
 annually.
Â
@agalorda
Â
9. They
 live
 in
 a
 dozen
 emerging
Â
countries,
 not
 only
 in
 the
 fast-Ââ
growing
 BRIC
 nations.
Â
@agalorda
 SOURCE: J.P. MORGAN / 2011
10. In
 the
 coming
 decade,
 after
 200
Â
years,
 the
 emerging
 countries
 will
Â
grow
 more
 than
 the
 developed
 ones.
Â
@agalorda
Â
13. Western
 multinationals
 expect
 to
Â
Nind
 70%
 of
 their
 future
 growth
 in
Â
emerging
 economies.
 But
 if
 theyâŚ
Â
@agalorda
Â
14. export
 their
 business
 models,
 may
Â
end
 up
 selling
 to
 the
 highest
 income
Â
segment,
 which
 isnât
 big
 enough.
Â
@agalorda
Â
15. This
 is
 a
 unique
Â
opportunity
 for
Â
entrepreneurs
Â
from
 both
Â
developed
 and
 bit.ly/agalorda
Â
developing
Â
countries.
 So
Â
check
 out
 theseâŚ
Â
18. Focus
 on
 consumer
 needs
 that
 are
Â
met
 very
 poorly
Â
 by
 existing
 low-Ââend
Â
solutions.
 Because
 these
 consumersâŚ
Â
@agalorda
Â