Assignment for University of Cyprus -startups vs big businesses

1. Startups VS big businesses
5 facts for businesses today
University of Cyprus [assignment 1]

2. Let’s see the 2 businesses…

3. Launch 2011
7,3 million dollars from Open Fund
expanded to four new countries  Brazil, France, Mexico, Norway and Romania.
Mobile app & web service
They look for highly-talented professionals
They believe in innovative thinking.
They encourage new ideas
They risk any new idea even if they fail
Their meetings take place in brainstorm rooms spaces with large sofas
They have whiteboard walls to write down their ideas
They like being productive, so they all work only on Apple machines
Close & long-term relationship with clients
They have strong social media presence & they are active!
They pay a lot for their SEO & SEM campaigns
They combine ATL & BTL campaigns
They  their customers: they have strong e-loyalty

4. Drivers & passengers in touch…

5. Basic workflow

6. Platforms

7. SWOT TAXIBEAT
WEAKNESSES
• Manual updates
• Smartphone dependency
• Requires strong Wi-Fi or 3G/4G signal
• Platform dependency
OPPORTUNITIES
• Pre-book
• Professional drivers
THREATS
• Easy to copy
• Languages spoken
• Cultural barriers
STRENGTHS
• Innovation/differentiation
• motivation
• First mover idea
• Cutting edge technology

8. Launch 1998
Traditional big business with 6000 employees
Telecommunication operator with presence in 3 countries
Strict organization chart
Board of Directors who decide
They believe in innovative thinking.
Commitment to contribute to the sustainable development –corporate
responsibility
Openness –info's, financial records
New re-designed website
F2f & online customer service
Presence in social media with crisis management issues
Focus on mobile users – My account app
Interested in quality of services & how to maintain their clientele
ATL & BTL campaigns
They  their values: they have strong marketing 3.0 campaigns

9. Marketing 3.0

10. E-shop, e-bill, My account, contests

11. SWOT COSMOTE
WEAKNESSES
• Coverage still in development
• Negative WOM
• globalisation
• Website not interactive & eye-catching
• Unemployment & crisis
OPPORTUNITIES
• Know-how from OTE
• Re-launch brand
• More offers & humanized campaigns
• Promotion within Romtelecom shop
THREATS
• Other companies online shops
• Unfair competition
STRENGTHS
• Strong social media presence
• Lower prices
• 4G signal & disruptive technologies
• My account mobile app & web
version
• Widest range of products/services

12. Let’s see the 5 facts…
…businesses today

13. 1 Did U Know that….
Customers are not passive recipients anymore?
Have an active role -> a co-creating role
Brands must focus on people. Listen to them. Create user-generated
content for them. Serve them.
Today, people are the brand.
Social media era = customer experience era
(Passiak, 2013)

14. 2 You Listen everywhere for…
Womm, loyalty, engagement, interaction
But, Did You Know That…
Openness, peering, sharing, honesty & real time true connection are
the keys for a long-term relationship between brands & customers in
2014?
(Tapscott, 2008)

15. 3
Did U Know that….
“Markets are not about messages, are about conversations,
experiences, humans”?
80% of CEO’s believe that users have great experience with their brand;
Only 8% of users believe it so.
(http://bain.com/bainweb/pdfs/cms/hotTopics/closingdeliverygap.pdf , 2005

16. Focus on H2H!
4 Businesses must focus on marketing 3.0 -> essential for survival
App experiences – ATL & BTL campaigns
SHARE THE 
…BUILT STRONG & TRUE CONNECTION WITH CUSTOMERS ACCORDING TO THEIR NEEDS

17. 5
What businesses MUST do?
 Learn to speak in a human voice
 Be direct, open, funny, natural, honest
 Communicate with people directly
 Listen & Answer to people
 Start a conversation
 Go visual
 Create experiences
 Tell stories… people  stories!
 Understand what motivates people
 Be original VS clopy
TAXIBEAT & COSMOTE DO IT?
YES! [with one way or another]