This document is a non-traditional resume for Andy Friedman, a multimedia content professional with over 15 years of experience creating and engaging audiences through internet, mobile, social media, and broadcast content. He currently oversees the editorial and online presence for 19 trade publications as Executive Director of Content at B2B media company Penton. Under his leadership, the publications have seen record user engagement and traffic increases. Previous experience includes building content systems at AOL Patch and serving as VP of Interactive Content at Merlin Media. References praise his creative solutions, strong leadership, and digital skills.

1. This is my not-so-traditional resume.

2. I’m a multimedia content pro.

3. Internet. Mobile. Social media. Broadcast.
I have a passion for creating and engaging
audiences.
I have a passion for setting brands apart.

4. Some stuff I’ve done…
Content strategy definition
Audio, video, photo content
Content marketing
Staff recruitment & development
Enterprise social media strategy

5. I want to help others
reach new heights!

6. I work at B2B media giant Penton.
As Executive Director of Content, I oversee
the editorial and online presence of 19 trade
publications and supervise a team of 42.

7. Since August of 2013, we’ve been crazy-busy:
• Skyrocketed user engagement to record levels
• Some of our web sites have doubled and tripled audience
• We’re making money with new Content Marketing programs
• Training? Metrics? Social Media? SEO? Improved design? YES.
How’d we do it? Systems. Standards. Measurement. Listening. Collaboration.

8. In 2012 & 2013 I built content
systems at AOL Patch…

9. From 2011-2012 I was VP, Interactive
Content & Programming at Merlin Media

10. From 2008-2011 I worked for
Tribune Company.

11. In 1 year, UV’s doubled and page
views jumped 400% for national
content.
Our team spiked SEO sessions from
22% to 45% for top newspaper sites
National content comprised more than
35% of traffic on some major TV sites
Content, social & promotions helped
TV.com sales revenue jump 35%

12. From 2000-2008 I worked for
Clear Channel Communications

14. Smarts? You bet.

16. “Bricks & Clicks” skills:
Effective enterprise-wide internal
communications
Presenting in front of large groups
Sales, promotional solutions for online,
social media
Copywriting, photo, audio & video editing
Vendor management & contract negotiation
Effective, positive team leader skilled in
recruiting, coaching & HR issues

17. Don’t just take my word for it…
Andy is a strong, creative manager. He is able
to recruit a top team and motivate them to
peak performance.
- Walter Sabo, CEO, Sabo media
Andy has incredible implementation and digital
translation abilities.
-- Rockie Thomas, VP of Digital Sales, Tribune Broadcasting
Andy’s thorough understanding of all things
digital …helps him come up with truly
creative solutions.
-- Liz Aiello, VP, Programming, Sirius-XM Radi, New York
If you need an innovative solution in systems
or content development, Andy is quite
simply extraordinary
- Gloria Hinrichs, Senior Director, Strategic Product
Integration, Tribune 365

18. But enough about me.
How can I help you ?

19. I was serious about that “reaching new heights” thing!

20. Andy Friedman – Multimedia Content Leader
AFriedman847@gmail.com
LinkedIN.com/in/AndyFriedman
@Andy_Friedman
www.AndyFriedman.biz
Paper.li/Andy_Friedman/1340489314