Non-profits do not always have full-time staff learn how to leverage today’s social landscape to work for your non-profit. During this workshop you’ll learn how to get your community working for you.
LEARNING OBJECTIVES/TAKEAWAYS:
Attendees will learn what tools they should use and how they can get their community to spread their message for them via the social web.
Scaling API-first – The story of a global engineering organization
AFP Westchester NPD 2013 Building a Social Tribe - How to Get Your Community Working for You - Jennifer Shaheen
1. BUILDING A SOCIAL TRIBE
How To Get Your Community
Working For You
Jennifer Shaheen
President & Technology
Therapist®
Technology Therapy Group
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5. To Build a Tribe…
Powerful
Story
Make
Connections
Be
Authentic
Leverage
Powerful
Tools
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6. - Jonathan Gottschall, author
The Science of Storytelling
Powerful
Story
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12. The Stats
Facebook still skews young, but the 45- to 54-year-old
age bracket has seen 45% growth since year-end 2012.
Among U.S. Internet users, 73% with incomes above
$75,000 are on Facebook (compared to 17% who are on
Twitter). Eight-six percent of Facebook's users are
outside the U.S.
Instagram: 68% of Instagram's users are women. The
age skews 18-29 yrs. African-American, Hispanic and
urban residents.
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13. The Stats
Google+ is the most male-oriented of the major social
networks. It's 70% male. And according to Google there
are more than 500 million users
Pinterest is dominated by tablet users. And, according to
Nielsen data, 84% of U.S. Pinterest users are women.
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14. The Stats
Twitter has a surprisingly young user population for a
large social network — 27% of 18 to 29-year-olds in the
U.S. use Twitter, compared to only 16% of people in
their thirties and forties.
Twitter has a surprisingly young user population for a
large social network — 27% of 18 to 29-year-olds in the
U.S. use Twitter, compared to only 16% of people in
their thirties and forties.
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18. Create Focused Campaigns / Projects
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This gives your audience focus
19. Give People the Tools to Spread the
Word
•
•
•
•
•
Provide downloadable guides
Create and share badges
Provide photos & videos
Give people ideas
Show their stories
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22. • The average Facebook user,
check’s their account 5 times
a day
• Has 200+ friends
• Spends an average of 8
hours a month on #Facebook
• Facebook is the most used
social network for Baby
Boomers:
• following
groups/organizations
55%
• supporting causes 26%
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23. Facebook for Non-Profits
•
•
•
•
•
Leverage the visuals
Get Your #hashtag on
Understand Your Insights
Give to Receive
Outline goals, purpose,
message
facebook.com/nonprofits
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35. Twitter for Non-Profits
• Be active
• Get involved with your
followers
• Tweets with 100 characters
get retweeted 4x more
• Tweets with 1 or 2 hashtags
have 21% higher
engagement
• Asking for a retweet has a
23x higher retweet rate
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44. Cross Your Social Media
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45. Questions?
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Need help creating your strategy and
implementing your strategy
914-949-6092
Connect with me on:
Twitter: @techtherapist
Facebook.com/TechnologyTherapy
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