6 UX Mistakes to Avoid on Your Next Site Redesign

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You’ll get a quick intro to some User Experience (UX) strategies, examples, and tools that you can implement to help you focus on what your audience needs most. This will allow your organization to prioritize limited time and budgets on the content & features that provide the greatest impact to your audience. Ultimately some smart planning, and user research will start your relaunch project on the right path for success. This session has absolutely nothing Drupal-specific but is 100% applicable to any website platform. It’s intended to introduce some concepts as a starting off point. You can then use the provided links and resources to apply these UX practices to your next redesign project.

Technologie

I’M AIDAN
UX DESIGNER & FRONT END ARCHITECT
aidan@fosterinteractive.com
Hi

AUDIENCE’S
GOALS
ORG / BUSINESS
OBJECTIVES
UX

AUDIENCE’S
GOALS
ORG / BUSINESS
OBJECTIVES
UX
YOUR
SITE
SOCIAL
EMAIL
OTHER
SITES

HELP VISITORS IGNORE WHAT THEY’RE NOT INTERESTED IN
SO THEY CAN FIND YOUR SOLUTION
TO THEIR PROBLEM

MISTAKE #1 - DON’T WAIT TO TRACK GOALS
DEFINE + TRACK THEM NOW

KPI’S ARE BUSINESS OBJECTIVES
!
LOWER
BOUNCE RATE
"
INCREASE
TIME / PAGES
#
INCREASE
SOCIAL ENGAGEMENT

KEY CONTENT TRANSACTIONS SUPPORT
• Visits to key
pages
• Long scrolls on
lead gen pages
• Donations
• Event
Registrations
• Contact Form
submissions
• Email clicks
• Decreased Support
Requests
• Increased self-
serve forms

Setup Google Analytics in Drupal
https://www.youtube.com/watch?v=2wFXo-vnhWs
Tracking KPI’s (Goals) in Google Analytics
https://www.google-analytics.ie/blog/how-to-set-up-goals-in-
google-analytics-with-pictures/
https://dashthis.com/blog/the-top-google-analytics-kpis-to-track/
Other Useful Tools
https://www.hotjar.com/
https://clarity.microsoft.com/
WEBSITE KPI’S

NON-WEBSITE KPI’S
Sales / Oﬄine KPI’s in excel (Template)
https://christophjanz.blogspot.com/2013/12/a-kpi-
dashboard-for-early-stage-saas.html
https://medium.com/@rachelpemelton/how-to-create-
a-simple-kpi-dashboard-in-excel-d0c8fee9f11c
Tracking Social engagement KPI’s (How-to + Saas products)
https://blog.hootsuite.com/social-media-kpis-key-
performance-indicators/
https://sproutsocial.com/insights/social-media-kpis/

MISTAKE #2 - DON’T THOW THE (CONTENT) BABY OUT
WITH THE BATH WATER

MISTAKE #3 - DON’T ASSUME WHAT YOUR AUDIENCE WANTS
ASK THEM!

https://uxplanet.org/how-to-create-eﬀective-user-
surveys-1cea4b06ﬀ76
https://www.hotjar.com/blog/website-survey-questions
https://survicate.com/website-survey/questions/redesign-
survey-questions/
https://www.surveymonkey.com/r/redesign-survey
SURVEY RESOURCES

MISTAKE #4 - DON’T FORGET TO WALK A MILE IN YOUR AUDIENCE’S SHOES
USE PERSONAS
TO DEFINE GOALS

%
USER
GOALS
&
INSIGHTS &
EMPATHY
'
FRAMEWORK
FOR DISAGREEMENTS

TIP #5 - DON’T ASSUME YOUR SITEMAP WORKS
TEST & RE-TEST

(
ANALYSIS
&
TREE TEST
)
IA MAP
*
USER GOALS
IMPROVE & TEST

TIP #6 - DON’T WAIT FOR A WEBSITE TO TEST
TEST EARLY AS POSSIBLE

$
Navigation
Patterns
UI Content
Blocks
+
User
Testable
&

TO GET WHAT YOU WANT OUT OF A REDESIGN
YOU NEED TO FOCUS ON
WHAT THE AUDIENCE WANTS

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This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

A Principled Technologies deployment guide Conclusion Deploying VMware Cloud Foundation 5.1 on next gen Dell PowerEdge servers brings together critical virtualization capabilities and high-performing hardware infrastructure. Relying on our hands-on experience, this deployment guide offers a comprehensive roadmap that can guide your organization through the seamless integration of advanced VMware cloud solutions with the performance and reliability of Dell PowerEdge servers. In addition to the deployment efficiency, the Cloud Foundation 5.1 and PowerEdge solution delivered strong performance while running a MySQL database workload. By leveraging VMware Cloud Foundation 5.1 and PowerEdge servers, you could help your organization embrace cloud computing with confidence, potentially unlocking a new level of agility, scalability, and efficiency in your data center operations.

Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...

Principled Technologies

Partners Life - Insurer Innovation Award 2024

The Digital Insurer

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Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

apidays

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

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SynarionITSolutions

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

panagenda

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

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6 UX Mistakes to Avoid on Your Next Site Redesign

1. I’M AIDAN UX DESIGNER & FRONT END ARCHITECT aidan@fosterinteractive.com Hi

2. USER EXPERIENCE DESIGN

3. AUDIENCE’S GOALS ORG / BUSINESS OBJECTIVES UX

4. AUDIENCE’S GOALS ORG / BUSINESS OBJECTIVES UX YOUR SITE SOCIAL EMAIL OTHER SITES

5. HELP VISITORS IGNORE WHAT THEY’RE NOT INTERESTED IN SO THEY CAN FIND YOUR SOLUTION TO THEIR PROBLEM

6. MISTAKE #1 - DON’T WAIT TO TRACK GOALS DEFINE + TRACK THEM NOW

7. KPI’S ARE BUSINESS OBJECTIVES ! LOWER BOUNCE RATE " INCREASE TIME / PAGES # INCREASE SOCIAL ENGAGEMENT

8. KEY CONTENT TRANSACTIONS SUPPORT • Visits to key pages • Long scrolls on lead gen pages • Donations • Event Registrations • Contact Form submissions • Email clicks • Decreased Support Requests • Increased self- serve forms

9. Setup Google Analytics in Drupal https://www.youtube.com/watch?v=2wFXo-vnhWs Tracking KPI’s (Goals) in Google Analytics https://www.google-analytics.ie/blog/how-to-set-up-goals-in- google-analytics-with-pictures/ https://dashthis.com/blog/the-top-google-analytics-kpis-to-track/ Other Useful Tools https://www.hotjar.com/ https://clarity.microsoft.com/ WEBSITE KPI’S

10. NON-WEBSITE KPI’S Sales / Oﬄine KPI’s in excel (Template) https://christophjanz.blogspot.com/2013/12/a-kpi- dashboard-for-early-stage-saas.html https://medium.com/@rachelpemelton/how-to-create- a-simple-kpi-dashboard-in-excel-d0c8fee9f11c Tracking Social engagement KPI’s (How-to + Saas products) https://blog.hootsuite.com/social-media-kpis-key- performance-indicators/ https://sproutsocial.com/insights/social-media-kpis/

11. MISTAKE #2 - DON’T THOW THE (CONTENT) BABY OUT WITH THE BATH WATER

12.

13.

14. MISTAKE #3 - DON’T ASSUME WHAT YOUR AUDIENCE WANTS ASK THEM!

15.

16.

17. https://uxplanet.org/how-to-create-eﬀective-user- surveys-1cea4b06ﬀ76 https://www.hotjar.com/blog/website-survey-questions https://survicate.com/website-survey/questions/redesign- survey-questions/ https://www.surveymonkey.com/r/redesign-survey SURVEY RESOURCES

18. MISTAKE #4 - DON’T FORGET TO WALK A MILE IN YOUR AUDIENCE’S SHOES USE PERSONAS TO DEFINE GOALS

19. Personas $

20. % USER GOALS & INSIGHTS & EMPATHY ' FRAMEWORK FOR DISAGREEMENTS

21. TIP #5 - DON’T ASSUME YOUR SITEMAP WORKS TEST & RE-TEST

22. Information Architecture $