Tips --Break Down the Barriers to Better Data Analytics
Case study on radio station
1. Information and Technology Planning
Objectives
Establish planning tools to integrate government's strategic information and technology
directions, ministry service plans, and information management and information
technology plans.
Help ministries align information and technology investments with program objectives,
and improve services to the public.
Improve accountability on information and technology initiatives.
Evolve an enterprise architecture plan that supports the information and technology needs
of government.
Provide strategies for managing information and technology during daily operations,
including critical incidents management.
Facilitate the re-establishment of operations during, and immediately following, a critical
incident or other serious disruption.
Information Technology Management
Objectives
Promote the principles and best practices of project management in all information and
technology projects.
Provide a context for overall government direction within which ministries can establish
their information and technology architecture directions.
Maximize information technology system to system and human to system
interoperability.
Maximize effectiveness and efficiency of information technology implementation and
operations.
Encourage compatibility and supportability across the government's information and
technology environment.
2. Lower service costs to government through effective information technology
procurement practice.
Optimize the use, performance and cost of information technology resources.
General
Information and Technology Security
Objectives
Ensure appropriate security measures are established for all data, information,
applications, hardware, associated documentation and computer facilities.
Support incorporation of privacy principles in the design of information systems.
Support access to data, software and computer facilities, based on demonstrated need and
authorization.
Ensure information is viewed and managed as an asset that must be protected
commensurate with its value.
Select only those vendors who will undertake to comply with the security policies of this
chapter when contracting for data processing services or engaged in alternate service
delivery initiatives.
MANAGEMENT TASKS:
In the analytic environment, IT is the Task of the analyst to create information and knowledge to
drive business processes in the direction of delivering content that to a greater extent falls into
the listener’s tastes. The main questions for the analysts are.
1. Who are the Listeners?
2. What do they like to listen to?
3. Who listens to what and when?
Here are the analysts need to work on the datas which are necessary to work out the listeners
profiles.
3. IT OPERATIONS AND DEVELOPMENT:
IT operations and development decides to collect data on the listeners
Age, Gender, Taste, Moods and listening time via questioner
Develops and electronic questioner that listeners can complete on the Radio Station
Website
The Survey is announced and promoted on Air and Sponsor prizes should be given.
The Data Collection process enables the creation of the operational data sources in the
technically oriented environment. And the process is controlled and managed by
developers and operational staffs from IT operations and development.
Using ETL tools the database specialist or the ETL developers now continuously
transfers the data into the data ware house.
IT is merged with the other database of the Radio Station, so been merged the data is
moved into the data mart area so that the analyst can access them.
CONCLUSIONS
The purpose of the case study was, as mentioned, to provide a quick overview and to show how
BA can be deployed successfully to support and influence the behavior of operational decision
makers with a view to achieving overall business targets.
The 12 most important conclusions to draw from the case study in terms of the establishment of
successful BA are:
The BA initiative of a business area or a department must support and promote the
department’s overall strategic targets, which equally must support and promote the
overall strategic targets of the business as a whole.
The strategic targets of the BA activities of a given business area must be measurable
with one or more KPIs to ensure that performance and progress can be followed on an
ongoing basis. The chosen KPI, or KPIs, must be able to influence the overall KPIs of the
company.
4. A planned BA activity must stand up to an evaluation based on business case principles.
In other words, a BA initiative must create value for the company just like any other
investment. Increased revenue or savings must justify the investment.
It must be specified what kind of information and knowledge are required for the
operational decision makers, and how they are to act on this information. This part needs
to be taken very seriously. It’s important to understand that it is here and only here, in the
process-changing area, that BA creates value for the company.
The analyst/controller must be able to decode business users correctly, and specify the
requirement for relevant data and use the right methods, so that useful information and
knowledge are presented for decision support. Front-end applications and reports
conveying knowledge must have correct functionality and be simple and intuitive for
business users.
The data specialist or the ETL developer in the data warehouse must be able to merge and
enrich data with useful dimensions and perspectives. Data quality must be very high to
ensure credibility from the business side.
Information technology operations and development must be able to establish an
infrastructure for new data sources and secure valid retrieval of source data.
The achievement of BA in large organizations is a process that involves contributions
from many functions and people. The BA model provides a helpful overview of structure,
people, and activities. So it’s necessary to use it in the planning stages of BA initiatives.
It may help to create an organizational function to handle BA activities across the
functions of the organization to ensure the necessary coordination.
5. The analyst/controller will typically be a key person in BA activities and represent a kind
of cross-functional person holding all the strings together. This is because of his or her
presence in both the business-driven environment and the technically oriented
environment. The analyst will usually have the necessary insight into processes and
strategies in the business-driven environment as well as the necessary technical insight to
be able to enter into a constructive dialogue with the data warehouse and IT department.
Business analytics is a holistic and hierarchical discipline, stretching from business
strategies to sourcing from operational data sources. The business-driven environment
must assume full ownership and manage the process. The technically oriented
environment must support the process with infrastructure, data delivery, and the
necessary application functionality. Business analytics is a support process. It can be seen
as a chain that is only as strong as its weakest link. If, for instance, the analyst cannot
derive the right information from data, then all other activities are of no use. The same is
true if we do not deliver the right data to the analysts, or if the business users chooses not
to act based on the new knowledge.
Successful BA processes should have a fixed structure, which always begins with the
specification of the information strategy, which is derived from the objectives of the
business strategy.