Led by Joseph Lam

1. The Opportunities and
Challenges of the
Greater China Market
Joseph Lam
Founder & CEO, Ignite Vision

2. US
US$500 Billion
US$1.9 Billion
China
US$1.5 Trillion
Taiwan
US$10 Billion
The Greater China Market is not ONE Single Market
Hong Kong
South East Asia
US$19 Billion
SG
US$2.1 Billion
In comparison:
Sources: 1: eMarkerter; 2: Forbes; 3: Forrester; 4: Insideretail.asia
1
3
1
34
2

3. Chinese Loves Cross-border Shopping
Around US$170 Billion of cross-border e-commerce market size in China

4. Cross-border Online Shopping Rebate Channel

5. Rebate Channel in China

6. Major Channels
China
Taiwan
Hong Kong
Bloggers
Video Ad
KOL/Bloggers
Facebook Bloggers,
Bloggers/Websites

7. KOL/Bloggers in China are SUPER HOT but also Costly

8. Potential Pitfall in China
Little Red Book: China #1 E-commerce Bloggers Community–
200M users
Late July – blocked by all major app stores in China because of fake
content, unethical marketing.
Late September – relaunched in local app stores and Apple Appstore

9. Why Affiliate Marketing for Greater China?
1. Before setting up local operation or
company in China, Taiwan and
Hong Kong
2. Promote the original online store or
a localized online store
3. Low-cost market entry
1. Already opened Tmall shop
2. Wants more coverage of other
channels
1. Rely on Tmall in China
2. There is not any similar channel in
Hong Kong or Taiwan
First Step of Crossing-border Comprehensive Channel
Coverage
Best Means to Cover Hong
Kong and Taiwan Markets

10. Channel : One of the major news media in Hong Kong
Case Study : Charles & Keith

11. M&A or
Investment
Hong Kong
and Taiwan
China
China Merchants are Going Out

12. Thank You
My Contact: Joseph Lam
Founder & CEO, Ignite Vision
joseph@ignite-vision.com