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The opportunities and challenges of the Greater China market

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The opportunities and challenges of the Greater China market

  1. 1. The Opportunities and Challenges of the Greater China Market Joseph Lam Founder & CEO, Ignite Vision
  2. 2. US US$500 Billion US$1.9 Billion China US$1.5 Trillion Taiwan US$10 Billion The Greater China Market is not ONE Single Market Hong Kong South East Asia US$19 Billion SG US$2.1 Billion In comparison: Sources: 1: eMarkerter; 2: Forbes; 3: Forrester; 4: Insideretail.asia 1 3 1 34 2
  3. 3. Chinese Loves Cross-border Shopping Around US$170 Billion of cross-border e-commerce market size in China
  4. 4. Cross-border Online Shopping Rebate Channel
  5. 5. Rebate Channel in China
  6. 6. Major Channels China Taiwan Hong Kong Bloggers Video Ad KOL/Bloggers Facebook Bloggers, Bloggers/Websites
  7. 7. KOL/Bloggers in China are SUPER HOT but also Costly
  8. 8. Potential Pitfall in China Little Red Book: China #1 E-commerce Bloggers Community– 200M users Late July – blocked by all major app stores in China because of fake content, unethical marketing. Late September – relaunched in local app stores and Apple Appstore
  9. 9. Why Affiliate Marketing for Greater China? 1. Before setting up local operation or company in China, Taiwan and Hong Kong 2. Promote the original online store or a localized online store 3. Low-cost market entry 1. Already opened Tmall shop 2. Wants more coverage of other channels 1. Rely on Tmall in China 2. There is not any similar channel in Hong Kong or Taiwan First Step of Crossing-border Comprehensive Channel Coverage Best Means to Cover Hong Kong and Taiwan Markets
  10. 10. Channel : One of the major news media in Hong Kong Case Study : Charles & Keith
  11. 11. M&A or Investment Hong Kong and Taiwan China China Merchants are Going Out
  12. 12. Thank You My Contact: Joseph Lam Founder & CEO, Ignite Vision joseph@ignite-vision.com

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