This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: The current landscape of pay per call, transition from leads to calls including Google mobile focus. The future of click to call, in-browser phone calls, conversion, and affiliates source tracking.

1. Technology Improving Conversion
Bryan George | Ring Router Companies | Affiliate Summit East | August 3, 2015
The Future of Pay Per Call

2. RingRouter.com | Info@RingRouter.com| 855.667.4824
Introduction
Why is this important to
Affiliates?
Make Money
EPC
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3. RingRouter.com | Info@RingRouter.com| 855.667.4824
Who is this Guy?
Insurance Agent
Affiliate Marketer
Developer/Technology
Provider
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4. RingRouter.com | Info@RingRouter.com| 855.667.4824
Types of Calls
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Transfers Inbound
Warm Transfer
“Cold Transfer”
Mobile
TV/Radio
Search/Display
Add a number to lead
capture

5. RingRouter.com | Info@RingRouter.com| 855.667.4824
Transition from Desktop to Mobile
“Mobile Searches have increased
200% year to year since 2012”
-Google Adwords
"Advertisers have experienced a 6 to
8 percent average increase in mobile
click through rate with phone
numbers, producing more qualified
leads with no additional cost"
-Google Adwords
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6. RingRouter.com | Info@RingRouter.com| 855.667.4824
56%
54%
51%
59%
59%
61%
29%
29%
29%
24%
24%
24%
15%
17%
20%
17%
17%
15%
Less Than 1 Hour 1-5 Hours 5+ Hours
Transition From Desktop Search to Mobile
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Call a Business
Continue Research
Visit Retailer Website
Share Information
Visit a Store
Make a Purchase

7. RingRouter.com | Info@RingRouter.com| 855.667.4824
Industry Stats
The inbound Call Channel is increasing as mobile searches overtake desktop.
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61%
70%
70 Billion
Of mobile searchers have connected with businesses
directly from the search engine results pages using
click to call
By 2016, mobile search will drive nearly 70 billion in
bound phone calls to businesses
Of mobile searchers result in a phone call.
*source: Invoca

8. RingRouter.com | Info@RingRouter.com| 855.667.4824
Why Calls?
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Lead Buyers
Save time and money
Affiliates
High paying traffic
sources (mobile)

9. RingRouter.com | Info@RingRouter.com| 855.667.4824
Click To Call Technology
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Google’s Click to call- how that is
affecting affiliates.
Why it makes sense for
affiliates/publishers to take
advantage of the increase in
mobile traffic.

10. RingRouter.com | Info@RingRouter.com| 855.667.4824
Technology Helping Pay Per Call
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• Pay Per Call Networks
• Mobile Ad networks
• Mobile Call Tracking
• Keyword Tracking
• Pay per Call Software
• Reporting- Tableau

11. RingRouter.com | Info@RingRouter.com| 855.667.4824
Pay Per Call
What do
Affiliates/Publishers
Think?
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12. RingRouter.com | Info@RingRouter.com| 855.667.4824
The Future of Pay Per Call and Click to Call
In browser calls- Click to call made from your phone
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Standard vs in
browser
An HD call can be
made from a mobile
or desktop page,
allowing for full
visibility into
marketing sources.

13. RingRouter.com | Info@RingRouter.com| 855.667.4824
Benefits of in Browser Call
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Networks will have real-
time ability to pull
keywords and route calls
accordingly (Conversion)
Affiliates will want to
leverage the networks
that are using better
technology

14. RingRouter.com | Info@RingRouter.com| 855.667.4824
Question &
Answer
Bryan Rauschengerger | CEO |
linkedin.com/in/ringrouterCEO
Phone
855.667.4824
E-mail
Bryan@RingRouter.com
Website
RingRouter.com
PayPerCallMarket.com
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