SlideShare ist ein Scribd-Unternehmen logo

Social Games: The Next Big Opportunity

•Als PPT, PDF herunterladen•
•
Affiliate Summit
Affiliate Summit

Facebook games are the largest affiliate opportunity. Learn how to successfully leverage this rapidly growing channel and tap into the billions spent on virtual goods using examples from big brands. Experience level: Beginner Target audience: Merchants/Advertisers Niche/vertical: Facebook Alex Rampell, CEO, TrialPay (Twitter @arampell)

BusinessTechnologie
1 von 31
Advertising in Facebook Games Alex Rampell – CEO – alex@trialpay.com
Facebook is one of the Largest Audiences for Advertisers Social games represent 40% of usage time on Facebook 40% Over 300 million people play social games every month 300M Virtual currency market is $10B globally (doubling y/y in US) $10B Facebook has over 750 million users (100% Y/Y growth) 750M
Virtual Goods is a Multi-Billion Dollar Market 50,000+ virtual items sold every second
Facebook Credits: The Virtual Currency of Facebook Games Facebook users buy and earn Facebook Credits to purchase virtual items for their games.
How Facebook Users Earn Credits ,[object Object],Users click an offer within a social game. Users make a purchase with the advertiser. Users earn virtual currency for the interaction.
How Facebook Users Earn Credits – Offer Wall 1
Social games audience eclipsing primetime TV Larger audiences than TV during Sweeps Favorable & targetable demographics Male Female 14-17 18-24 25-34 35-44 45-54 55-64 65+ 77% of users aged 18 - 54 Sources: tvbythenumbers.com, App Data Source: CheckFacebook.com
Social Gaming Ad Spend on the Rise
Any Company Can Advertise In Social Games SHOPPING MEDIA ONLINE SERVICES CHARITY SURVEYS FINANCE / BANKING LOCAL DEALS TASKS VIDEO / BRANDS
Social Games Reach New Customers ,[object Object]
[object Object],Social Games Reach New Customers
Move Transaction Initiation To Facebook Vertical Search Intent Catalysts
How To Achieve Success On Facebook ,[object Object],Engage users through branding campaigns to increase awareness
[object Object]
Tips For Ensuring Relevancy Identify the types of games that attract your target demographic. Tie your promotion to seasonal events, such as Valentine’s Day, Back-To-School or the holiday shopping season. Offer users a discount or additional value to drive completions. 1 2 3
Target Your Offer To The Game Demographic
Tie Your Offer To Seasonal Events
Time-Sensitive Promotions
FOSTERING ENGAGEMENT
Facebook Brand Engagement Platform: How It works User chooses to engage with a brand User is rewarded for the interaction User engages deeply with the brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User Engagements
Brand Dialogue Clinique promotes new product lines by asking users to share success stories. Unilever helps users find their “heart age.”
Video Engagements
Brands as part of the experience Brand Interaction becomes part of the game Brand Interaction provides game play benefit
Conclusion Identify the types of games in which your brand or product can be naturally integrated. Offer players an incentive for the engagement (ex: virtual currency or virtual items). Create a sense of urgency by offering the branded content or promotion for a limited time. 1 2 3
APPENDIX
Recent Video Campaigns
Video Engagement
Video Engagement
Brand Dialogue
Grow - New Customer Acquisition
Acquire New Customers

Empfohlen

Peter Wexler Presentation
Peter Wexler PresentationPeter Wexler Presentation
Peter Wexler PresentationMediabistro
 
The Why and How of E-commerce Gamification with Examples
The Why and How of E-commerce Gamification with ExamplesThe Why and How of E-commerce Gamification with Examples
The Why and How of E-commerce Gamification with Examplesi95Dev
 
Facebook Credits for Marketers
Facebook Credits for MarketersFacebook Credits for Marketers
Facebook Credits for MarketersFUSE Marketing Group
 
Mobility for Business
Mobility for BusinessMobility for Business
Mobility for BusinessCrushIQ
 
In-Game Advertising 2010
In-Game Advertising 2010In-Game Advertising 2010
In-Game Advertising 2010BrightEdge
 
What Makes People Click Online
What Makes People Click OnlineWhat Makes People Click Online
What Makes People Click OnlineArsenis Paschopoulos
 
Game stop presentation
Game stop presentationGame stop presentation
Game stop presentationWilliam Harrell
 
Foursquare class2
Foursquare class2Foursquare class2
Foursquare class2advancedsocialmedia
 

Empfohlen

Peter Wexler Presentation
Peter Wexler PresentationPeter Wexler Presentation
Peter Wexler PresentationMediabistro
 
The Why and How of E-commerce Gamification with Examples
The Why and How of E-commerce Gamification with ExamplesThe Why and How of E-commerce Gamification with Examples
The Why and How of E-commerce Gamification with Examplesi95Dev
 
Facebook Credits for Marketers
Facebook Credits for MarketersFacebook Credits for Marketers
Facebook Credits for MarketersFUSE Marketing Group
 
Mobility for Business
Mobility for BusinessMobility for Business
Mobility for BusinessCrushIQ
 
In-Game Advertising 2010
In-Game Advertising 2010In-Game Advertising 2010
In-Game Advertising 2010BrightEdge
 
What Makes People Click Online
What Makes People Click OnlineWhat Makes People Click Online
What Makes People Click OnlineArsenis Paschopoulos
 
Game stop presentation
Game stop presentationGame stop presentation
Game stop presentationWilliam Harrell
 
Foursquare class2
Foursquare class2Foursquare class2
Foursquare class2advancedsocialmedia
 
Brand boost by wildtangent
Brand boost by wildtangentBrand boost by wildtangent
Brand boost by wildtangentWildTangent
 
Brand boost by wildtangent
Brand boost by wildtangentBrand boost by wildtangent
Brand boost by wildtangentWildTangent
 
Advergaming
AdvergamingAdvergaming
AdvergamingRaghav Mahajan
 
Virtual goods forum_uk__vikas_v1_6-17-10
Virtual goods forum_uk__vikas_v1_6-17-10Virtual goods forum_uk__vikas_v1_6-17-10
Virtual goods forum_uk__vikas_v1_6-17-10Social Gold
 
Gamestop
GamestopGamestop
GamestopRyan Gardner
 
ARENA ONE Demo Day 2016 - Kidipal
ARENA ONE Demo Day 2016 - KidipalARENA ONE Demo Day 2016 - Kidipal
ARENA ONE Demo Day 2016 - KidipalKaren Kamal
 
Introduction To Gaming
Introduction To GamingIntroduction To Gaming
Introduction To GamingNaval Vithalani CSPO® CSM®
 
Mistakes Brands Make While Selecting the Influencers
Mistakes Brands Make While Selecting the InfluencersMistakes Brands Make While Selecting the Influencers
Mistakes Brands Make While Selecting the InfluencersSpreadd
 
The Loyalty Game
The Loyalty GameThe Loyalty Game
The Loyalty Game3RDSENSE
 
Why Influencer Marketing Is Better Than Paid Ads
Why Influencer Marketing Is Better Than Paid AdsWhy Influencer Marketing Is Better Than Paid Ads
Why Influencer Marketing Is Better Than Paid AdsSpreadd
 
BMG Presentation Template - Ideas
BMG Presentation Template - IdeasBMG Presentation Template - Ideas
BMG Presentation Template - IdeasSamarpan Theodore
 
Gifter - GiftFunding
Gifter - GiftFundingGifter - GiftFunding
Gifter - GiftFundingNovare
 
Learning pitch deck week 6
Learning pitch deck week 6Learning pitch deck week 6
Learning pitch deck week 6Paul Hayes
 
Social Commerce Platforms
Social Commerce PlatformsSocial Commerce Platforms
Social Commerce PlatformsMarkus Karlsson
 
Trending topics: social media and fundraising
Trending topics: social media and fundraisingTrending topics: social media and fundraising
Trending topics: social media and fundraisingMax St John
 
Voice of the Customer: Understand Customers through Surveys, Focus Groups, an...
Voice of the Customer: Understand Customers through Surveys, Focus Groups, an...Voice of the Customer: Understand Customers through Surveys, Focus Groups, an...
Voice of the Customer: Understand Customers through Surveys, Focus Groups, an...Americaneagle.com
 
Facebook Credits for Marketers
Facebook Credits for MarketersFacebook Credits for Marketers
Facebook Credits for MarketersJeff Pontes
 
Social Commerce - Warren Knight, Social Commerce Expert
Social Commerce - Warren Knight, Social Commerce ExpertSocial Commerce - Warren Knight, Social Commerce Expert
Social Commerce - Warren Knight, Social Commerce ExpertPerformanceIN
 
Social Commerce: What Now?
Social Commerce: What Now? Social Commerce: What Now?
Social Commerce: What Now? Michael Zarcone
 
Duncan Alney Presentation
Duncan Alney PresentationDuncan Alney Presentation
Duncan Alney PresentationMediabistro
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 

Weitere ähnliche Inhalte

Was ist angesagt?

Brand boost by wildtangent
Brand boost by wildtangentBrand boost by wildtangent
Brand boost by wildtangentWildTangent
 
Brand boost by wildtangent
Brand boost by wildtangentBrand boost by wildtangent
Brand boost by wildtangentWildTangent
 
Virtual goods forum_uk__vikas_v1_6-17-10
Virtual goods forum_uk__vikas_v1_6-17-10Virtual goods forum_uk__vikas_v1_6-17-10
Virtual goods forum_uk__vikas_v1_6-17-10Social Gold
 
ARENA ONE Demo Day 2016 - Kidipal
ARENA ONE Demo Day 2016 - KidipalARENA ONE Demo Day 2016 - Kidipal
ARENA ONE Demo Day 2016 - KidipalKaren Kamal
 
Mistakes Brands Make While Selecting the Influencers
Mistakes Brands Make While Selecting the InfluencersMistakes Brands Make While Selecting the Influencers
Mistakes Brands Make While Selecting the InfluencersSpreadd
 
The Loyalty Game
The Loyalty GameThe Loyalty Game
The Loyalty Game3RDSENSE
 
Why Influencer Marketing Is Better Than Paid Ads
Why Influencer Marketing Is Better Than Paid AdsWhy Influencer Marketing Is Better Than Paid Ads
Why Influencer Marketing Is Better Than Paid AdsSpreadd
 
BMG Presentation Template - Ideas
BMG Presentation Template - IdeasBMG Presentation Template - Ideas
BMG Presentation Template - IdeasSamarpan Theodore
 
Gifter - GiftFunding
Gifter - GiftFundingGifter - GiftFunding
Gifter - GiftFundingNovare
 
Learning pitch deck week 6
Learning pitch deck week 6Learning pitch deck week 6
Learning pitch deck week 6Paul Hayes
 
Social Commerce Platforms
Social Commerce PlatformsSocial Commerce Platforms
Social Commerce PlatformsMarkus Karlsson
 
Trending topics: social media and fundraising
Trending topics: social media and fundraisingTrending topics: social media and fundraising
Trending topics: social media and fundraisingMax St John
 
Voice of the Customer: Understand Customers through Surveys, Focus Groups, an...
Voice of the Customer: Understand Customers through Surveys, Focus Groups, an...Voice of the Customer: Understand Customers through Surveys, Focus Groups, an...
Voice of the Customer: Understand Customers through Surveys, Focus Groups, an...Americaneagle.com
 

Was ist angesagt? (16)

Brand boost by wildtangent
Brand boost by wildtangentBrand boost by wildtangent
Brand boost by wildtangent
 
Brand boost by wildtangent
Brand boost by wildtangentBrand boost by wildtangent
Brand boost by wildtangent
 
Advergaming
AdvergamingAdvergaming
Advergaming
 
Virtual goods forum_uk__vikas_v1_6-17-10
Virtual goods forum_uk__vikas_v1_6-17-10Virtual goods forum_uk__vikas_v1_6-17-10
Virtual goods forum_uk__vikas_v1_6-17-10
 
Gamestop
GamestopGamestop
Gamestop
 
ARENA ONE Demo Day 2016 - Kidipal
ARENA ONE Demo Day 2016 - KidipalARENA ONE Demo Day 2016 - Kidipal
ARENA ONE Demo Day 2016 - Kidipal
 
Introduction To Gaming
Introduction To GamingIntroduction To Gaming
Introduction To Gaming
 
Mistakes Brands Make While Selecting the Influencers
Mistakes Brands Make While Selecting the InfluencersMistakes Brands Make While Selecting the Influencers
Mistakes Brands Make While Selecting the Influencers
 
The Loyalty Game
The Loyalty GameThe Loyalty Game
The Loyalty Game
 
Why Influencer Marketing Is Better Than Paid Ads
Why Influencer Marketing Is Better Than Paid AdsWhy Influencer Marketing Is Better Than Paid Ads
Why Influencer Marketing Is Better Than Paid Ads
 
BMG Presentation Template - Ideas
BMG Presentation Template - IdeasBMG Presentation Template - Ideas
BMG Presentation Template - Ideas
 
Gifter - GiftFunding
Gifter - GiftFundingGifter - GiftFunding
Gifter - GiftFunding
 
Learning pitch deck week 6
Learning pitch deck week 6Learning pitch deck week 6
Learning pitch deck week 6
 
Social Commerce Platforms
Social Commerce PlatformsSocial Commerce Platforms
Social Commerce Platforms
 
Trending topics: social media and fundraising
Trending topics: social media and fundraisingTrending topics: social media and fundraising
Trending topics: social media and fundraising
 
Voice of the Customer: Understand Customers through Surveys, Focus Groups, an...
Voice of the Customer: Understand Customers through Surveys, Focus Groups, an...Voice of the Customer: Understand Customers through Surveys, Focus Groups, an...
Voice of the Customer: Understand Customers through Surveys, Focus Groups, an...
 

Ähnlich wie Social Games: The Next Big Opportunity

Facebook Credits for Marketers
Facebook Credits for MarketersFacebook Credits for Marketers
Facebook Credits for MarketersJeff Pontes
 
Social Commerce - Warren Knight, Social Commerce Expert
Social Commerce - Warren Knight, Social Commerce ExpertSocial Commerce - Warren Knight, Social Commerce Expert
Social Commerce - Warren Knight, Social Commerce ExpertPerformanceIN
 
Social Commerce: What Now?
Social Commerce: What Now? Social Commerce: What Now?
Social Commerce: What Now? Michael Zarcone
 
Duncan Alney Presentation
Duncan Alney PresentationDuncan Alney Presentation
Duncan Alney PresentationMediabistro
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 
Warren Knight 7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media MarketingWarren Knight 7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media MarketingThink Digital First
 
7 Simple Steps To Using Social Media Marketing
7 Simple Steps To Using Social Media Marketing7 Simple Steps To Using Social Media Marketing
7 Simple Steps To Using Social Media MarketingThink Digital First
 
6 Biggest Mistakes Companies Make Using Social Media
6 Biggest Mistakes Companies Make Using Social Media6 Biggest Mistakes Companies Make Using Social Media
6 Biggest Mistakes Companies Make Using Social MediaThink Digital First
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyBrainloaf
 
Gamify adtech london_2011
Gamify adtech london_2011Gamify adtech london_2011
Gamify adtech london_2011Kobi Edelstein
 
Affiliate marketing: the bleeding edge
Affiliate marketing: the bleeding edgeAffiliate marketing: the bleeding edge
Affiliate marketing: the bleeding edgeDigi Joe
 
United States Tennis Association - Social Media Presentation to Community Te...
United States Tennis Association - Social Media Presentation to Community Te...United States Tennis Association - Social Media Presentation to Community Te...
United States Tennis Association - Social Media Presentation to Community Te...Kevin Beatty
 
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like ButtonSocial Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like ButtonRedPrairie
 
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like ButtonSocial Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Buttondavethewavesd
 

Ähnlich wie Social Games: The Next Big Opportunity (20)

Facebook Credits for Marketers
Facebook Credits for MarketersFacebook Credits for Marketers
Facebook Credits for Marketers
 
Social Commerce - Warren Knight, Social Commerce Expert
Social Commerce - Warren Knight, Social Commerce ExpertSocial Commerce - Warren Knight, Social Commerce Expert
Social Commerce - Warren Knight, Social Commerce Expert
 
Social Commerce: What Now?
Social Commerce: What Now? Social Commerce: What Now?
Social Commerce: What Now?
 
Duncan Alney Presentation
Duncan Alney PresentationDuncan Alney Presentation
Duncan Alney Presentation
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business Strategy
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business Strategy
 
Warren Knight 7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media MarketingWarren Knight 7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media Marketing
 
Gurval Caer Blast Radius
Gurval Caer Blast RadiusGurval Caer Blast Radius
Gurval Caer Blast Radius
 
7 Simple Steps To Using Social Media Marketing
7 Simple Steps To Using Social Media Marketing7 Simple Steps To Using Social Media Marketing
7 Simple Steps To Using Social Media Marketing
 
6 Biggest Mistakes Companies Make Using Social Media
6 Biggest Mistakes Companies Make Using Social Media6 Biggest Mistakes Companies Make Using Social Media
6 Biggest Mistakes Companies Make Using Social Media
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business Strategy
 
Salons Tanning
Salons TanningSalons Tanning
Salons Tanning
 
Kristen
KristenKristen
Kristen
 
Gamify adtech london_2011
Gamify adtech london_2011Gamify adtech london_2011
Gamify adtech london_2011
 
Affiliate marketing: the bleeding edge
Affiliate marketing: the bleeding edgeAffiliate marketing: the bleeding edge
Affiliate marketing: the bleeding edge
 
United States Tennis Association - Social Media Presentation to Community Te...
United States Tennis Association - Social Media Presentation to Community Te...United States Tennis Association - Social Media Presentation to Community Te...
United States Tennis Association - Social Media Presentation to Community Te...
 
Social Networking Small Business1043
Social Networking Small Business1043Social Networking Small Business1043
Social Networking Small Business1043
 
Social Rewards
Social RewardsSocial Rewards
Social Rewards
 
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like ButtonSocial Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
 
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like ButtonSocial Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
 

Mehr von Affiliate Summit

How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthAffiliate Summit
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyAffiliate Summit
 
How to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business StrategyHow to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business StrategyAffiliate Summit
 
The Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce RevenueThe Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce RevenueAffiliate Summit
 
Utilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer CampaignsUtilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer CampaignsAffiliate Summit
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyAffiliate Summit
 
End of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextEnd of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextAffiliate Summit
 
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Affiliate Summit
 
How to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using VideoHow to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using VideoAffiliate Summit
 
9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the ProgramAffiliate Summit
 
2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this YearAffiliate Summit
 
Conversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code PartnersConversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code PartnersAffiliate Summit
 
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Affiliate Summit
 
Get That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate MarketingGet That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate MarketingAffiliate Summit
 
Facebook Advertising Overview
Facebook Advertising OverviewFacebook Advertising Overview
Facebook Advertising OverviewAffiliate Summit
 
California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?Affiliate Summit
 
12 Digital Tools for Bloggers
12 Digital Tools for Bloggers12 Digital Tools for Bloggers
12 Digital Tools for BloggersAffiliate Summit
 
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnThe 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnAffiliate Summit
 
A Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceA Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceAffiliate Summit
 

Mehr von Affiliate Summit (20)

How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One Month
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
 
How to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business StrategyHow to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business Strategy
 
The Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce RevenueThe Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce Revenue
 
Utilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer CampaignsUtilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer Campaigns
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
 
Intro to SEO
Intro to SEOIntro to SEO
Intro to SEO
 
End of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextEnd of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming Next
 
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
 
How to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using VideoHow to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using Video
 
9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program
 
2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year
 
Conversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code PartnersConversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code Partners
 
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
 
Get That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate MarketingGet That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate Marketing
 
Facebook Advertising Overview
Facebook Advertising OverviewFacebook Advertising Overview
Facebook Advertising Overview
 
California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?
 
12 Digital Tools for Bloggers
12 Digital Tools for Bloggers12 Digital Tools for Bloggers
12 Digital Tools for Bloggers
 
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnThe 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
 
A Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceA Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerce
 

Kürzlich hochgeladen

2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 

Kürzlich hochgeladen (20)

2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 

Social Games: The Next Big Opportunity

  • 1. Advertising in Facebook Games Alex Rampell – CEO – alex@trialpay.com
  • 2. Facebook is one of the Largest Audiences for Advertisers Social games represent 40% of usage time on Facebook 40% Over 300 million people play social games every month 300M Virtual currency market is $10B globally (doubling y/y in US) $10B Facebook has over 750 million users (100% Y/Y growth) 750M
  • 3. Virtual Goods is a Multi-Billion Dollar Market 50,000+ virtual items sold every second
  • 4. Facebook Credits: The Virtual Currency of Facebook Games Facebook users buy and earn Facebook Credits to purchase virtual items for their games.
  • 5.
  • 6. How Facebook Users Earn Credits – Offer Wall 1
  • 7. Social games audience eclipsing primetime TV Larger audiences than TV during Sweeps Favorable & targetable demographics Male Female 14-17 18-24 25-34 35-44 45-54 55-64 65+ 77% of users aged 18 - 54 Sources: tvbythenumbers.com, App Data Source: CheckFacebook.com
  • 8. Social Gaming Ad Spend on the Rise
  • 9. Any Company Can Advertise In Social Games SHOPPING MEDIA ONLINE SERVICES CHARITY SURVEYS FINANCE / BANKING LOCAL DEALS TASKS VIDEO / BRANDS
  • 10.
  • 11.
  • 12. Move Transaction Initiation To Facebook Vertical Search Intent Catalysts
  • 13.
  • 14.
  • 15. Tips For Ensuring Relevancy Identify the types of games that attract your target demographic. Tie your promotion to seasonal events, such as Valentine’s Day, Back-To-School or the holiday shopping season. Offer users a discount or additional value to drive completions. 1 2 3
  • 16. Target Your Offer To The Game Demographic
  • 17. Tie Your Offer To Seasonal Events
  • 20.
  • 21. Brand Dialogue Clinique promotes new product lines by asking users to share success stories. Unilever helps users find their “heart age.”
  • 23. Brands as part of the experience Brand Interaction becomes part of the game Brand Interaction provides game play benefit
  • 24. Conclusion Identify the types of games in which your brand or product can be naturally integrated. Offer players an incentive for the engagement (ex: virtual currency or virtual items). Create a sense of urgency by offering the branded content or promotion for a limited time. 1 2 3
  • 30. Grow - New Customer Acquisition

Hinweis der Redaktion

  1. Payment and Promotions Platform