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Profitable Performance Marketing: More Money for You Lisa Riolo – Moderating & Presenting with Jason Oates & Karen White

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Bottom Line Thinking <ul><li>Top Line Thinkers focus on </li></ul><ul><li>Revenue </li></ul><ul><li>Bottom Line Thinkers focus on PROFIT </li></ul><ul><li>(income after expenses) </li></ul>

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The Entrepreneur’s Org Chart

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Prioritization Performance Potential

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Prioritization Performance Potential

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Points of Sale <ul><li>Up-Selling </li></ul><ul><li>Add-On Products & Services </li></ul><ul><li>Continuity Programs </li></ul><ul><li>2 nd Sale & Renewals </li></ul>

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Contact Information: (805) 8 7 0 – L I S A (805) 8 7 0 – 5 4 7 2 lisa @ lisariolo.com : lisariolo

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Profitable Performance Marketing: More Money for You Karen White Squirt Gun Media Group

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What’s the definition of a successful partnership?

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Your Kind of Negotiation?

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Profitable Performance Marketing: More Money for You Jason Oates VP Media Services

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ACQUISITION RETENTION MONETIZATION Significant Reach Tiered Performance Pricing Branding Benefits Feedback Loops Mobile Quantum Leaps in Compliance What’s New to Email? Social/Micro Messaging Channel/Source Optimization Feedback Loops Mobile Win Back Advancements Fortune 1000 Advertisers Inventory Management Co-op Marketing Feedback Loops Mobile Increasing eCPM’s

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Synchronize Email Strategies ACQUISITION RETENTION MONETIZATION

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Balanced Scorecard Approach to Pricing Old school approach to performance pricing New approach to pricing

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What’s Missing From Driving Better Results? TRANSPARENCY

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Internal and External Transparency Aligns Partners and Drives Performance

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Communication is Vital!

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The Benefits of Feedback Loops CPM WASTE PUBLISHER ADVERTISER

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Compliance Has Cleaned Up the Riff Raff

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Case Studies A Balanced Score Card (BSC) Approach to Pricing and Optimization PROBLEM Publisher pricing was hard to manage; could not identify best publishers SOLUTIONS Consolidated email channel under 1 Inbox Agency that could better manage & control pricing & compliance across all publishers and networks RESULTS Created publisher loyalty because of the sharing of meaningful feedback that led to higher eCPMs

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Case Studies Embracing Compliance Innovations to Drive Revenue PROBLEM SOLUTIONS RESULTS Unsubscribe files were being stolen by publishers, and mailers and large advertisers were weary of email advertising 100 Publishers, 28 Email Service Providers, the EEC, 3 Networks and 10 Advertisers all collaborated to support and champion MD5 Suppression List Management Publishers eCPM’s have increased from running offers from Fortune 1000 brands