Duo session with Cyrus Ameri and Robin Danielsen from The Monetization Group

1. How To Make More Money Using White
Hat Trial and Straight Sale Models

2. About us
Robin
Cyrus
We run offers, ecom stores, an agency,
monetization, and consulting.2

3. Who is this for?
Advertisers, affiliates,
solutions, networks, banks,
and all reps: we are here to
show you how to make more
money from any offer using
data you already have.
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4. Why this matters if you’re a...
Advertiser
Stop leaving money on
the table and start
monetizing your data.
Affiliate
Help your advertisers
implement this and
you’ll get more cap and
larger/faster payouts.
Solution Provider
Your clients will have
lower chargebacks,
higher transaction
volume, and brand
longevity.
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5. What the Heck!
You sell to hundreds if not thousands of new customers a day and
you think your job is done after the first sale?
You’re collecting VALUABLE DATA from self-selecting audiences!
● Page visits
● Prospects
● Customers
● Declines
Your affiliate just made you a valuable sale using the perfect
advertorial and all you want to do is charge their card as many
times as you can before they CB, report to BBB, and force you to
rebrand.

6. If I can spend more than my competitors, then I can get the
best traffic and the most sales.
This is true for all types of offers! Affiliate based, internal,
and across every vertical...
How?
Monetized offers can
outspend others on
the same customer...
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7. “
He or she who can spend the most to
acquire a new customer wins.
-Every legendary digital marketer
“If you read the first Dotcom Secrets book, that’s all I talked about. The person
who can spend the most money to acquire a customer wins. Done, that’s it.
I can spend more money than Lead Pages to acquire a customer. I can spend
more money than Infusionsoft, I can spend more money than all my competitors.
Any competitor of ClickFunnels, I can out spend every single one of them. Every
one of them. There’s not one person in my market that can outspend me. That’s
why we’re destroying everybody else right now. Do you understand that? That is
the key.”
-Russell Brunson, Founder of ClickFunnels
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8. Typical process:
First sale
Bill the crap
out of them
Fight CBs,
count
complaints,
rebrand
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9. Mon.group
Works for black-hat
and white-hat traffic
White-hat Black-hat
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10. Importance of having
Straight Sale and
Trial for every offer
Downsell Trial
Pay as much as you need to
acquire a straight sale customer
then monetize with a trial
downsell (and tons of others).
MID Benefits
Show banks your hybrid model,
and run straight sale and trial on
the same account to keep a clean
chargeback.
Perceived Value
Your trial offer is much more likely
to convert on an audience that
has seen your straight sale offers.
Build brand.
Compliant Trial Pages
Disclose terms because your
audience understands the value
of your product. Then run it on
every platform.
Pricing
Bill $40-60 for your VIP
membership so you can actually
pitch it as good deal. Stick
rates/LTV increase, chargebacks
decrease.
Regulation
All of this is white-hat so you’re
also preparing for an increasingly
regulated industry.
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11. What are you currently
doing with your data?
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● Ad views
● Page Visitors
● Leads
● Customers
● Declines

12. Best methods to
monetize your data
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Email
Educate and sell your
customers with audience-
specific sequences.
SMS
If you can get high
deliverability, this is gold. Get
personal with your audience.
Retargeting
This is your best performing
paid ads allows for scale.
Calls
Great not only for customer
support and partials, but also
for upselling coaching and
other offers.
Direct Mail
Branded letters build up value
and bring your customers and
leads back to your offers.
Ringless Voicemail
Direct to voicemail offering
downsell or value to call in.

13. Layer these on the
backend for more money
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Amazon
Amazon already gets a ton of
traffic, so your products need
to be on here.
Trial downsell
A discounted trial or downsell
to your straight sale offer.
Buyers club
Small monthly membership to
your ecommerce type store.
eBooks
These act as trip wires for cold
and warm audiences and as
upsells for existing customers.
More physical products
Cross sell customers your
other products, and delivery
the right products to the right
audiences.
Coaching
A great sell over the phone
especially in the wellness
space. Offer quality coaching
for a monthly fee.

14. Mindmap:
A monetized
straight sale
campaign
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15. This layers on top of your
current traffic.
It doesn’t replace anything.
Use your existing data to get
higher LTV’s, find better media
buyers, pay vendors faster and
increase MID cap
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16. Retargeting
Easy to set up and
highly effective
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Email
SMS

17. Retargeting
Sell To Your Page Views
◇ Use your pixel data
◇ Educate them on your product
◇ Testimonial overload
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18. Retargeting
Sell To Your Prospects
◇ Testimonial overload
◇ Limited time discount offers
◇ Cross sell your product line
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19. Retargeting
Sell To Your Buyers
◇ Buyer Thank-you ads
◇ Cross sell products in your line
◇ Memberships are key
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20. Email Sequences:
Prospects
◇ SS Offer
◇ Trial Offer
◇ Amazon discount
◇ Flash sale
◇ Other products
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21. Email Sequences:
Customers
◇ TY Buyer Ads
◇ Push Discount Offer
◇ Build Rapport/Value
◇ Other physical products
◇ Rebuy emails after 1 month
◇ Other emails like asking for testimonials
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22. Email Sequences:
Declines
◇ Amazon offer
◇ Offer help or assistance/other ways to
purchase
◇ Apologize for difficulties and offer discount
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23. SMS:
Prospects
◇ Discount offer
◇ Trial offer
◇ Occasional flash sale blasts
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24. SMS:
Customers
◇ Thank you + confirmation
◇ Shipping update
◇ Offer to call in for free coaching → upsell
◇ Rebuy and flash sales
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25. Monetization checklist
Email SMS Direct Mail SMS Retargeting
Page views
Prospects
Customers
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26. Internal Media Buying
Reasons why media buyers don’t want to work directly with typical
offers:
● Can’t offer media buyers anything that a network or other
advertisers can’t offer
● Media buyers want real data and ways to monetize that data
● Not enough cap to scale properly
● Build a real brand to offer media buyers equity
With a fully monetized offer, you’ll attract quality media buyers
that are willing to grow with you long-term.

27. Build a Brand
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28. Sell Your Brand
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Typical offers won’t sell. You
can begin by layering this on
top of your current traffic
and current brand, and you
can use that data to build
separate brands with all of
this plugged in at the start.

29. Thanks!
Any questions?
Find us:
◇ www.mon.group
◇ admin@mon.group
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