ASW19

1. THE APAC RETAIL
OPPORTUNITY IS THE
LIVELIEST IN THE WORLD

2. Is the APAC eCommerce potential
an opportunity for me?
YES NO MAYBE
(next 12-18 mths)

3. China & Korea Digital Powerhouses

4. 2013 2016 2019
11% of retail sales 17% of retail sales 22% vs 14.2% YOY
71.2% of APAC
eCommerce, 2022F
$1.2T in 2019 up 80% to $1.8T in 2022

5. Infrastructure, Bureaucracy & Regulation
Low Financial Account Penetration
Urban vs Rural
Government Restrictions

6. Consumer, Product & Price

7. Utilising a global playbook or
implementing localised strategies

8. Key differences between
APAC, Europe and US

9. Affiliate / performance-driven
opportunities in a
mobile first region

10. Consumer buying behaviour
different across category
and touchpoint

11. Importance of an
omni-channel strategy

12. APAC, the Europe and US of years
past, present or future

13. Goals, strategies and approaches
to a successful business in APAC

14. Considerations to expanding
into APAC and the
role of partnerships

15. Is the APAC eCommerce potential
an opportunity for me?
YES NO MAYBE
(next 12-18 mths)