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THE APAC RETAIL
OPPORTUNITY IS THE
LIVELIEST IN THE WORLD
Is the APAC eCommerce potential
an opportunity for me?
YES NO MAYBE
(next 12-18 mths)
China & Korea Digital Powerhouses
2013 2016 2019
11% of retail sales 17% of retail sales 22% vs 14.2% YOY
71.2% of APAC
eCommerce, 2022F
$1.2T in 2019 up 80...
Infrastructure, Bureaucracy & Regulation
Low Financial Account Penetration
Urban vs Rural
Government Restrictions
Consumer, Product & Price
Utilising a global playbook or
implementing localised strategies
Key differences between
APAC, Europe and US
Affiliate / performance-driven
opportunities in a
mobile first region
Consumer buying behaviour
different across category
and touchpoint
Importance of an
omni-channel strategy
APAC, the Europe and US of years
past, present or future
Goals, strategies and approaches
to a successful business in APAC
Considerations to expanding
into APAC and the
role of partnerships
Is the APAC eCommerce potential
an opportunity for me?
YES NO MAYBE
(next 12-18 mths)
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Ani jigarijan asw 2019 6th jan 2019 1600 to 1700hrs-ppt

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ASW19

Veröffentlicht in: Marketing
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Ani jigarijan asw 2019 6th jan 2019 1600 to 1700hrs-ppt

  1. 1. THE APAC RETAIL OPPORTUNITY IS THE LIVELIEST IN THE WORLD
  2. 2. Is the APAC eCommerce potential an opportunity for me? YES NO MAYBE (next 12-18 mths)
  3. 3. China & Korea Digital Powerhouses
  4. 4. 2013 2016 2019 11% of retail sales 17% of retail sales 22% vs 14.2% YOY 71.2% of APAC eCommerce, 2022F $1.2T in 2019 up 80% to $1.8T in 2022
  5. 5. Infrastructure, Bureaucracy & Regulation Low Financial Account Penetration Urban vs Rural Government Restrictions
  6. 6. Consumer, Product & Price
  7. 7. Utilising a global playbook or implementing localised strategies
  8. 8. Key differences between APAC, Europe and US
  9. 9. Affiliate / performance-driven opportunities in a mobile first region
  10. 10. Consumer buying behaviour different across category and touchpoint
  11. 11. Importance of an omni-channel strategy
  12. 12. APAC, the Europe and US of years past, present or future
  13. 13. Goals, strategies and approaches to a successful business in APAC
  14. 14. Considerations to expanding into APAC and the role of partnerships
  15. 15. Is the APAC eCommerce potential an opportunity for me? YES NO MAYBE (next 12-18 mths)

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