This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York). Session description: We will dive deep into advanced segmentation, landing page strategies for best lead opt-in conversion, and tested strategies affiliates can use to employ email marketing automation in their business.

1. Advanced Email
Marketing Strategies
for Affiliates.
Taylor Barr
Affiliate Summit East
2017.

2. List Building
Data &
Segmentation
Email
Marketing
Campaigns
Marketing
Automation
Going Beyond the static
Email Marketing Advice.
What you will take away from this session:
• Ways to improve email opt-in rates you can start using immediately.
• Segmentation advice (our affiliates are using) to reduce
unsubscribes and increase sales from your lists.
• Compelling email marketing campaign styles that you can adopt.
• A foundation for email marketing automation.

3. List Building

4. Distribution channels for list building – YouTube &
Video
Reassurance (5-
10seconds)
Branding/Logo
(7 seconds)
Content (3-6
minutes)
Recap/Problem
Solution + CTA
(10-30 Seconds
long)
EmailOpt-In
Structure of videos
that produce high opt-in rates:

5. Distribution channels for list building #2:
Webinars, Facebook, and co-marketing:
• Aligning partner webinars.
• Promoting webinar to other publisher’s email list.
• Using recorded webinar for evergreen or
upgrade content
Email Opt-In
Content Promotions
Custom
Audience
Segmentation
Engagement
Webinar Lead
Generation.
Structuring Facebook Ads for optimal webinar promotion:

6. Let’s talk about lead magnets and opt-in
pathways…
Old way… Older way…

7. Relevance
Placement Expectation

8. Relevance
Placement
Expectation
• To the overall context of the website.
• To the pages that visitors have landed on (entrance paths)
• To ”time on site” sections.
• Modal popups:
• Slide-ins:
• Topbar/HelloBar
• Exit Intents
• Headline
• Sub/Bylines
• Copy: Personal vs. Rigid
• Call to Action
• Form Fields
• Lead Magnet/Payload
• Privacy Policy
• “What happens next?"

9. What is the secret to increasing
opt-in rates for your list?
A/B Test everything.

10. Opt-in companion
tools for increase
conversions.
OptinChat (FREE) –
Javascript snippet that
fires on a page, that
looks like a chat but is a
series of questions to
users (users can optin
from the chat box).

11. Opt-in companion tools
to increase conversions.
FOMO Proof:
Recently
opted-in
messages to
boost social
proof and fear
of missing
out.

12. Data & Segmentation

13. An average email list degrades
about 23% every year.
Why?

14. *Optinmove, 2016

15. Advanced Segmentation
How do you segment a list with just an email
address and first name?
Behavioral Segmentation:
• Tie pre-subscription data (visited landing pages,
heatmap data, etc.) to subscriber records
(custom fields).
• Ask questions in your email campaigns or
autoresponders.
• Write relevant copy and urge your subscribers
to click on links within emails to drive sub-
interests (and then use automation to move
them between campaigns).

16. Email campaigns that
convert.

17. 5 Types of Email Campaigns that convert.
Q&A or Objection
handling
Make the Ask Reward all types:
New, Loyalty,
abandoned.
Upselling &
Bundling
Longtail Storytelling/Soap Opera
Sequence.

18. What is the best timing
Sequence for your
campaigns?
There is no one-size fits all.
Behavioral Data + Timing = WIN.

19. Marketing Automation

20. Best Practices for Email
Marketing Automation
•Map your lead flow!
•Validate Digital behaviors with
human behaviors.
•Nurture is Non-Linear
•There is no conclusion to
automation: Data, strategy and more
testing.

21. Thank You!
tbarr@getresponse.com
GetResponse_Taylor
Let’s Chat! Booth #2007