This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: Dush outlines seven simple practical and actionable steps any product owner can take today to double affiliate sales in the next 30 days – a must for any product owner with an affiliate program.

1. 7 Ways to Double Your Affiliate Sales
NEXT MONTH!
Dush Ramachandran
President & CEO
The Net Momentum

2. 7 Ways to Double Your Affiliate
Sales NEXT MONTH!
1. Run an affiliate sales contest:
– Focuses the attention of affiliates on achieving
sales within a fixed timeframe.
– Even major affiliates like to see their name on a
leaderboard.
– Encourages friendly competition among affiliates
– Establish sales minimums for affiliates to qualify
for prizes
– Contests can drive sales up by 50% to 500%

3. 7 Ways to Double Your Affiliate
Sales NEXT MONTH!
2. Offer an affiliate success program:
– For affiliates that reach a certain sales volume this
month, offer higher commissions next month.
– A good way to reward current affiliates who have
consistently performed well.
– In a crowded field of offers, affiliates will often
pick an offer that pays more for the same sale
value.

4. 7 Ways to Double Your Affiliate
Sales NEXT MONTH!
3. Connect to a Charity:
– Offer to donate a % of sales to a charity of your
choice.
– Customers and affiliates are more attracted to
offers that also give back.
– Be specific about the charity.
– Especially powerful around the holidays

5. 7 Ways to Double Your Affiliate
Sales NEXT MONTH!
4. Offer a guaranteed Earnings Per Click:
– Offer affiliates’ minimum acceptable EPC as a
guarantee, but pay what affiliate earns if higher
– Eliminates affiliates’ doubt and skepticism.
– Particularly useful for new or unproven offers.
– Limits affiliates’ downside, but does not cap
upside

6. 7 Ways to Double Your Affiliate
Sales NEXT MONTH!
5. Promote offers that could reciprocate next
month:
– This works primarily for email affiliates or JVs.
– Follows the “Give Before You Ask” principle.
– Leverages the power of reciprocity in your favor.
– A great way to specifically target large affiliates
who have an audience that resonates with your
product.

7. 7 Ways to Double Your Affiliate
Sales NEXT MONTH!
6. Build out your sales funnel – increase average
value of each sale:
– Adding upsells to the sales funnel increases the
value of each customer to you and the affiliate.
– If you don’t have a product that you can add to
the funnel, consider using someone else’s.
– Selling an upsell to a customer who’s already
bought the initial product is much easier than
getting more traffic to the site.

8. 7 Ways to Double Your Affiliate
Sales NEXT MONTH!
7. Reduce refunds by improving customer
service:
– Have customer service call each refunding
customer to understand reason for refund.
– Offer the customer a partial refund to keep the
product
– Affiliates prefer to promote low refund products,
so this could be a double win

9. 7 Ways to Double Your Affiliate
Sales NEXT MONTH!
1. Run an affiliate sales contest
2. Offer an affiliate success program
3. Connect to charity
4. Offer a guaranteed EPC
5. Promote offers that could reciprocate
6. Build out sales funnel with upsells
7. Reduce refunds by improving customer
service

10. 7 Ways to Double Your Affiliate
Sales NEXT MONTH!
Questions?