Session will touch on three main aspects to social media marketing: how it works, content, and managing the process to create and run your campaigns. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Social Media Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc (Twitter @brentcsutoras) (Moderator) Kevin Henrikson, Technical Director, Henrikson Media (Twitter @kevinhenrikson) Amy Vernon, CEO, Amy Vernon, LLC (Twitter @amyvernon)

12. Digg

14. StumbleUpon

16. Fark

19. Scalable Social Content How to cut costs by 80% and spend more time on the beach…

23. Outsourcing Principles

24. Outsourcing Tools Remote Workers Local or US Workers Docs and Collaboration

28. How To Create the Assembly Line Step 1: Break it Down Research Writing Editing Writer

29. How To Create the Assembly Line Step 2: Hire Researcher: $1/hr Writer $5/hr Editor: $7/hr

30. How To Create the Assembly Line Step 3: Training Research Writing Editing

31. How To Create the Assembly Line Step 4: Manage

32. How To Create the Assembly Line Step 5: Step Away

33. How To Create the Assembly Line: The Results Researcher ($2) Writer($5) Editor ($3) Traditional Writer: $100 = 4 articles/week Outsourced Writing: $100 = ~8-10 articles/week $10 $25

34. How To Create the Assembly Line: The Results Researcher Writer Editor Traditional Writer: $100 = 4 articles/week Outsourced Writing: More Scalable

35. Alternatives http://demandmedia.com/studios http://blueglass.com/products http://associatedcontent.com

36. How to cut costs by 80% and spend more time on the beach…

39. 4 awkward moments

40. Evolution of logos

41. Top 13 horror-comedies

42. Know your meme • What's everyone obsessing about? • Don't take yourself too seriously • Meme mashups

43. You can never go wrong with bacon

44. Auto-tune + double rainbow

45. Appeal to nostalgia • Everything not so old is new again • Know your audience

46. Muppets meet the Internet

47. Top films of the 1990s

48. How-to / instructional • Keep it simple • Illustrate it • Things people WANT to know

49. How to photograph children

50. How to pay off $14,330 in 20 months

51. Current events • Be fast • Be accurate • Be prepared

52. Congress passes historic health care reform

53. The infographic • Source it • Allow others to embed

54. Always allow embedding

55. A Visual Guide to Deflation

56. Strange / offbeat • Hyperbole • “ -est” - Strangest, happiest, biggest, smallest

58. The sites • Different audiences • Different traffic Digg Reddit StumbleUpon

59. • Be pithy • Be funny • Be smart