The document discusses factors that determine the value of websites when being sold, including traffic, profit, niche, and domain name. It provides examples of past website sales ranging from $1.3 million to $100 million. There are two main types of website buyers - strategic buyers that place higher values based on vertical scope, and investment buyers that typically value websites as a multiple of 1-3 years of gross revenue. Common metrics used to determine value include revenue per unique visitor, page rank, domain authority, and social media followers. The value is ultimately what a buyer is willing to pay and terms of sale can range from 6 months to 6 years of profit.