This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: I will take you by the hand & show you how to build a successful blog step by step. The lively no holds barred presentation will reveal all of my personal secrets, tricks and tips over my shoulder.

1. How To Build A
Successful Blog.

2. Who Is Matthew Woodward?
• Started creating content at 13 years old
• No idea you could make money online
• Successful corporate online marketer
• Took the leap in 2010
• Built a 6 figure blog in 14 months

4. The Blogs 2 Year Success.
Year 1
632,452 page views
572,763 YouTube minutes
$73,334.09 profit
Year 2
4,074,648 page views
2,220,877 YouTube minutes
$147,946.14 profit

5. Traffic Growth.

6. “With your help I have doubled turnover month on
month every month for 5 months”
“Your website gave me the opportunity to work for myself”
“I took my conversion rate from 1% to 5% with your tutorials”

7. Why Start The Blog?
• Followed my passion
• Wealth of knowledge to share
• Only a few blogs published high quality posts
• A lot of misinformation
• Opportunity

8. Defining Your Blog/Sites Purpose.
• What is the point of your site?
• What do you want other people to say about it?
• I defined my blogs purpose as-
“When people ask for help on a forum, my tutorials will be shared to help”

9. Preparation Is Victory!
Good logo & branding
Content strategy
Promotion strategy
Setup to extract value

10. Logo & Branding.
• Helps people to remember you
• Sets you apart from the competition
• Strong brand colours
• Personal logo

11. Content Strategy.
• Find out what people want & give it to them
• Create content that solves problems
• Make it the very best content on the web
• Find 5 common problems on forums in your niche
• Solve those problems!

12. Promotion Strategy.
• Keep It Simple Stupid
• Live where your audience lives
• Engage people by solving their problems
• Become part of the community!

13. Tone Of Voice.
• Tell it like it is
• Get straight to the point
• Don’t hide behind business talk
• Show your personality
• Short & punchy

14. What Is Value?
Affiliate clicks & sales
New traffic from content sharing
User generated content
Social shares
Subscription

15. Prioritising Value.
1. A full time subscription
2. Social shares (Google+ / Twitter etc)
3. User generated content (comment, forum post, post idea)
4. New traffic by sharing content with others
5. Affiliate clicks & sales

16. Subscribers Are King!
• Builds relationships
• Drives constant traffic
• User generated content
• New social shares
• Steady flow of profit

17. Getting Subscribers.

18. Subscriber Value.

19. Email Engagement Sequence.
• Welcome message
• Relationship builders
• Content ideas
• Testimonials
• Breathes life into old content

20. Social Shares.
• Make sharing visible
• Social lockers – exclusive resources, videos, PDF’s

21. Create A Forum.
• User generated content
• Creates community
• Long tail search traffic
• 15,125 users / 4,892 posts
• 424,571 page views

22. Launch With A Bang.
6 parts series took 100-120 hours to create
Tiered link building was a hot topic
Published free of charge
170,513 visitors - 704,109 minutes watched = 1 year 4 months
$63,064.05 commission
Engaged audience directly

23. Types Of Content.
• Tutorials / Case studies
• Solve peoples problems
• Teacher / student relationships
• Shareable
• Product Reviews
• Step by step usage
• Profitable
• Competitions
• Brings new visitors
• Builds email list

24. Types Of Content.
• Controversial
• Majestic SEO
• WP-Engine
• Go viral
• Regular Features
• Income reports
• Income report roundup
• What I have read

25. Rinse & Repeat.
• Keep it simple
• Publish regularly
• Stick to your content strategy
• Stick to your promotion strategy
• Listen to your readers

26. Wrapping It Up.
• Spend time planning & preparing
• Setup your blog to extract value
• Create the very best content on the web
• Find out what people want – give it to them
• Keep it simple!

27. Affiliate Summit Resources.
www.MatthewWoodward.co.uk/ASE14