This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: Learn how to find missed places and ways to monetize your site. You’d be surprised what you may be missing, tools you could be using & have your site reviewed if you’d like.

1. Adam Riemer
www.AdamRiemer.me
@Rollerblader

2. You have options
You have placements and tools
◦ On your site
◦ In your email and newsletter campaigns
◦ Using your sharing buttons
Using Social Media
RSS feeds
@Rollerblader

3. Affiliate
Adsense
Ad Networks
Paid Placements
Sponsored posts – Long term or short term?
Javascripts to monetize – SEO risk?
◦ If Google crawls and sees ads above the fold.
http://googlewebmastercentral.blogspot.com/2012/01/page-layout-algorithm-improvement.html
“As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find
the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads,
users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this
change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content
above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user
experience. Such sites may not rank as highly going forward.” - Matt Cutts on Webmaster Central
@Rollerblader

4. Common Places
In your header
On the side
In your footer
Under your title tags
In your author bio
box
Common Tools
Heatmaps
Changing colors and
sizes
Increasing page views
with analytics
Trying new
merchants
Using rotations
◦ ad rotate
@Rollerblader

5. @Rollerblader

6. On the email itself
◦ Header, footer, in between posts and text links
within content
On the confirmation email when someone
double opts in
On the confirmation email that they have
successfully subscribed
On the redirect after they click submit
On the page they land on after they submit if
no redirect
@Rollerblader

7. After you click submit where does the person go?
What happens when they double opt in?
What about their welcome email?
@Rollerblader

8. On your accounts
◦ Try wording and reactions
Swearing or attention grabbing words – if it is appropriate
Emotional words – Love this, OMG, etc…
Ask questions to get click throughs
This can help to generate more exposure on sites like
Facebook.
On your sharing buttons
◦ Selling space to other similar or complimentary sites for
follows
◦ Use shortened urls & descriptions
With an FTC disclosure
Be careful which shortener you use
@Rollerblader

9. Don’t forget to include products and
storefronts
Label and add links to all of your images, not
just the post.
◦ Very important with multiple images on Facebook
Make sure to add in unique and descriptive
images for Pinterest.
@Rollerblader

10. Selling space to complimentary sites or users.
Don’t forget your tabs and about us sections.
@Rollerblader

11. Using ad placements in between posts
Feeding native ads in through it
Using adsense in between, above or below
Placing static ads in the header
On the confirmation and subscribe
Cross promoting another feed for a similar or
complimentary site after they subscribe
@Rollerblader

12. Adam Riemer
www.AdamRiemer.me
@Rollerblader