Five actions every affiliate program needs to take to protect and monitor their brand in affiliate marketing and beyond. Experience level: Advanced Target audience: Merchant/Advertiser Niche/vertical: Brand Mike Nunez, CEO, AffiliateManager.com (Twitter @MikeNunez)

1. AffiliateManager.com
Managing
#ASW13
Your Brand In
Affiliate Marketing

2. Getting Started
#ASW13 1. What does your affiliate agreement say?
a. Trademark restrictions
b. Prohibited Sites
c. Spam
2. Do you provide a robust set of creatives?
a. Approved Logos
b. Banner Creators

3. Program Management
#ASW13
If a tree falls in the
woods and no one is
around to hear it, does
it make a sound?

4. Program Management
#ASW13 1. Investigate those Affiliates that make NOISE
2. Random Checks
3. Some networks offer referring URL
4. High Conversion Rates
5. Orders from the same IP address
Nordstrom pays $1.4 million in fraudulent commissions:
http://blog.brandverity.com/773/fatwallets-role-in-nordstroms-affiliate-fraud-issue/
Nordstrom pays over $15 million in fraudulent commissions:
http://www.ecommercebytes.com/cab/abn/y10/m08/i11/s01

5. Program Management
#ASW13 6. Leverage your Network’s compliance team
7. Leverage Network Feedback Systems
8. Auto Approve vs. Manual Approve
response on how they plan to promote.
No response = something may be up.

6. Coupon Policy
#ASW13 1. Should you allow Coupons?
a. Having the right Coupon Strategy
b. YourDomain.com/Coupons
c. What’s in your terms and conditions?
2. Coupon Monitoring
a. Brand Verity

7. Trademark Policy
#ASW13 1. What should my Trademark policy be?
2. Think you have it handled?

8. #ASW13 1. What is Typosquatting?
2. What can I do about it?
1. CitizenHawk
2. Desvio
3. TypoAssassin.com

9. Be Proactive
#ASW13 1. Inheriting a program.
2. Google Alerts
3. Don’t let your program get to the point
where you’re desperate.

10. Questions?
#ASW13
Leave a business card on the
table and I’ll send you a list
of all the sites referenced
in this presentation.

11. Mike Nunez
#ASW13 Email: mike@affiliatemanager.com
Twitter: @MikeNunez
LinkedIn: http://www.linkedin.com/in/affman
Websites:
www.AffiliateManager.com
www.AffiliateRecruitment.com