The document outlines 10 ways for an affiliate program to stand out and improve marketing to and through affiliates. It recommends (1) optimizing for keywords on affiliate networks, (2) outranking competitors on search engines, (3) offering incentives for affiliates to activate, (4) providing performance incentives like bonuses, and (5) innovating to differentiate the program. It also suggests (6) supporting mobile affiliates, (7) adding pay-per-call models, (8) implementing co-branding, (9) using micro-banners, and (10) providing personalized support.
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10 Ways to Make Your Affiliate Program Stand Out
1. 10+ Ways to Make
Your Affiliate Program
Stand Out
Geno Prussakov
CEO, AM Navigator (affiliate management agency)
www.amnavigator.com
Founder, Affiliate Management Days (conference)
www.amdays.com
Founder, Influencer Marketing Days (conference)
www.influencermarketingdays.com
.
25. Examples:
⢠Co-branding a Tool
⢠Commission Beating
⢠Turning Referral into Contest
5. Being Different
26. We learn
o 10% of what we read
o 20% of what we hear
o 30% of what we see
o 50% of what we see and hear
o 70% of what we say
o 90% of what we say and do
â Dr. Vernon Magnesen
5. Being Different
29. 6. Supporting Mobile Affiliates
47.46% of traffic, 39.59% of sales
Affiliate Window, Q4 2015
30. 6. Supporting Mobile Affiliates
By tracking and providing them with:
⢠Mobile-friendly/responsive LPs
⢠Creatives (for various devices)
⢠Mobile APIs (for apps, etc)
31. API access for mobile app & game developers
6. Supporting Mobile Affiliates
33. Pay affiliates for hot leads that call in.
Just as with other models, the advertiser
âqualifiesâ the call.
Bridges the gap between online & offline.
7. Adding Pay-Per-Call
37. Three- to four-fold increase in
conversions (from 8.56% to 23.21%
for a cashback affiliate, 2.5% to 10.9%
for a coupon affiliate).
Affiliate Window
66.45% conversion increase, ~44%
revenue boost, and 132% difference in
new customers acquired.
Rakuten Affiliate Network
8. Offering Co-Branding