This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Advertisers, avoid these 5 things to operate a successful affiliate marketing program. Publishers, prevent these 5 things for a productive and profitable relationship with top advertisers.
2. @accelerationpar #ASW17
PUBLISHER SINS
1. Remaining superficial
2. Staying on the bench
3. Looking for rewards
4. Coloring inside the lines
5. Rattling off numbers
2
3. @accelerationpar #ASW17
ADVERTISER SINS
6. Staying in the harbor
7. Applying one size
8. Stretching the net
9. Restricting the flow
10. Juggling all functions
Legend
sin virtue
3
S V
27. @accelerationpar #ASW17
PUBLISHER SINS
27
1. Remaining superficial
2. Staying on the bench
3. Looking for rewards
4. Coloring inside the lines
5. Rattling off numbers
1. Forging a bond
2. Getting in the game
3. Seeking trust
4. Inspiring new masterpieces
5. Telling the story
PUBLISHER VIRTUES
28. @accelerationpar #ASW17
ADVERTISER SINS
28
6. Staying in the harbor
7. Applying one size
8. Stretching the net
9. Restricting the flow
10. Juggling every package
6. Sailing out to sea
7. Finding the right fit
8. Feeding the whales
9. Watering the fields
10. Conducting the orchestra
ADVERTISER VIRTUES