Affiliate Dag 2012 Roger Dooley
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Persuade and Convert with Neuromarketing
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Affiliate Dag 2012 Roger Dooley
- 1. Persuade and Convert with Neuromarketing! Affiliate Day 2012 Utrecht - May 31, 2012 Roger Dooley Dooley Direct, LLC NeuroscienceMarketing.com RogerDooley.com rogerd@dooleydirect.com @rogerdooley
- 2. Most Marketing Fails. @rogerdooley #AFD12 #Brainfluence
- 3. “Half my advertising is wasted… “…if only I knew which half!” @rogerdooley #AFD12 #Brainfluence
- 4. Wanamaker guessed TOO LOW! @rogerdooley #AFD12 #Brainfluence
- 5. 95% of New Products @rogerdooley #AFD12 #Brainfluence
- 6. 95% of New Products @rogerdooley #AFD12 #Brainfluence (Acupoll)
- 7. 98% of Direct Mail @rogerdooley #AFD12 #Brainfluence
- 8. 98% of Direct Mail @rogerdooley (DMA) #AFD12 #Brainfluence
- 9. 98% of Emails @rogerdooley #AFD12 #Brainfluence
- 10. 98% of Emails @rogerdooley (DMA) #AFD12 #Brainfluence
- 11. 20% of Ad Campaigns @rogerdooley #AFD12 #Brainfluence
- 12. 20% of Ad Campaigns @rogerdooley #AFD12 #Brainfluence
- 13. 20% of Ad Campaigns @rogerdooley #AFD12 #Brainfluence
- 14. 20% of Ad Campaigns @rogerdooley #AFD12 #Brainfluence
- 15. Project Impact 2008 Research: “Stores too cluttered” @rogerdooley #AFD12 #Brainfluence
- 16. Real Impact: -$1.85 Billion @rogerdooley FD12 #Brainfluence Source: DailyArtifacts.com, Phil Terry
- 17. Project Impact 2010 Research: “Want more products” @rogerdooley #AFD12 #Brainfluence
- 18. Most Marketing Fails. @rogerdooley #AFD12 #Brainfluence
- 20. Iceberg: 88% Hidden Mind: 95% Subconscious (Lakoff & Johnson) @rogerdooley #AFD12 #Brainflu
- 22. Neuromarketing @rogerdooley #AFD12 #Brainfluence @rogerdooley
- 23. Psychology & Social Science Stimulus Response B r a in Neuroscience
- 24. @rogerdooley http://sandsresearch.com/ #convcon
- 25. Neuroscience Behavioral •EEG Science •fMRI •Behavior Studies •MEG •Eye Tracking •Biometrics •Facial Coding •Response Timing @rogerdooley #AFD12 #Brainfluence
- 26. Neuroscience Techniques to Increase Research Conversion
- 28. Neuro-Nudges @rogerdooley #AFD12 #Brainfluenc
- 29. Your offer + neuro-nudge(s) = @rogerdooley #AFD12 #Brainfluence
- 32. Scarcity Photo via Doniv.org
- 33. Vs. @rogerdooley #AFD12 #Brainfluence
- 37. Scarcity + Social Proof! @rogerdooley #AFD12 #Brainfluence
- 38. Creating Scarcity @rogerdooley #AFD12 #Brainfluence
- 41. Use SCARCITY to make your offer more attractive. 64 # @rogerdooley #AFD12 #Brainfluence
- 42. Scarcity on Steroids @rogerdooley #AFD12 #Brainfluence
- 44. F TW @rogerdooley #AFD12 #Brainfluence
- 45. Amp up SCARCITY EFFECT by showing decreasing availability. 96 # @rogerdooley #AFD12 #Brainfluence
- 48. rogerdooley #AFD12 #Brainfluence Source: James Breeze
- 49. rogerdooley #AFD12 #Brainfluence Source: James Breeze
- 50. Use baby images to attract and focus attention. 30 # @rogerdooley #AFD12 #Brainfluence
- 52. @rogerdooley #AFD12 #Brainfluence Kantar Media
- 53. 77% Free 56% Shipping Free Returns @rogerdooley #AFD12 #Brainfluence Kantar Media
- 54. VS. @rogerdooley #AFD12 #Brainfluence
- 55. vs. 20¢ @rogerdooley #AFD12 #Brainfluence
- 56. Use FREE offers instead of very cheap ones. 64 # @rogerdooley #AFD12 #Brainfluence
- 57. Anchors @rogerdooley #AFD12 #Brainfluence
- 59. Irrelevant Anchors Social Security # Estimated Price 00-19 $16 20-39 $27 40-59 $29 60-79 $35 80-99 $56 @rogerdooley Researcher: Ariely #AFD12 #Brainfluence
- 60. Photos via NASCAR, NFL Value? @rogerdooley #AFD12 #Brainfluence
- 61. Even irrelevant numbers can create price anchors - avoid low values. 96 # @rogerdooley #AFD12 #Brainfluence
- 62. Socializing? @rogerdooley #AFD12 #Brainfluence image credit: jessicaswanson.com
- 63. The Ultimatum Game @rogerdooley #AFD12 #Brainfluence
- 64. Ultimatum Game Results @rogerdooley #AFD12 #Brainfluence
- 65. Effect of Social Conversation @rogerdooley #AFD12 #Brainfluence
- 66. To increase conversion, socialize first. # 40 @rogerdooley #AFD12 #Brainfluence
- 67. Rude Interruption Justifies Bad Behavior @rogerdooley #AFD12 #Brainfluence
- 68. What canceled rudeness effect? @rogerdooley #AFD12 #Brainfluence
- 70. Apologies really DO work. Apologize! # 86 @rogerdooley #AFD12 #Brainfluence
- 72. What small change did this? • Fair Price – Up 7% • Caring – Up 11% • Fair Treatment – Up 20% • Quality – Up 30% • Competency – Up 33% @rogerdooley #AFD12 #Brainfluence
- 73. “You can trust us to do the job for you.” 38 # @rogerdooley #AFD12 #Brainfluence
- 74. Personalizaton Dear Roger, I’ve got a deal… @rogerdooley #AFD12 #Brainfluence
- 75. Social Personalization @rogerdooley #AFD12 #Brainfluence
- 76. The Doppelganger Effect @rogerdooley #AFD12 #Brainfluence
- 77. St. Bonaventure University @rogerdooley http://www.becomingextraordinary.net/ (Courtesy: Hobsons) #AFD12 #Brainfluence
- 78. St. Bonaventure University http://www.becomingextraordinary.net/ (Courtesy: Hobsons)
- 79. Playboy: http://youtu.be/isjPpbmnaYo Amazing use of Facebook data: http://www.takethislollipop.com/
- 80. Untapped opportunity: Put your customer in the ad. @rogerdooley #AFD12 #Brainfluence
- 81. Selling to Guys? @rogerdooley #AFD12 #Brainfluence
- 82. Impatient Short Term Emphasis -Margo Wilson and Martin Daly @rogerdooley #AFD12 #Brainfluence
- 83. Attractive Photo = -4% Interest Rate Marianne Bertrand et al, 2005 @rogerdooley #AFD12 #Brainfluence
- 84. Test Source: Ion Interactive
- 85. +95% +35% Source: Ion Interactive
- 87. Convert more guys with “mating triggers.” # 31 @rogerdooley #AFD12 #Brainfluence
- 88. Decoy Marketing @rogerdooley #AFD12 #Brainfluence
- 89. Subscription Offer A $59 – Internet Only $125 – Internet & Print From Predictably Irrational by Dan Ariely @rogerdooley #AFD12 #Brainfluence
- 90. Subscription Offer A $59 – Internet Only (68) $125 – Internet & Print (32) Predicted Revenue – $8,012 From Predictably Irrational by Dan Ariely @rogerdooley #AFD12 #Brainfluence
- 91. Subscription Offer B $59 – Internet Only $125 – Print Only $125 – Internet & Print From Predictably Irrational by Dan Ariely @rogerdooley #AFD12 #Brainfluence
- 92. Subscription Offer B $59 – Internet Only (16) $125 – Print Only $125 – Internet & Print (85) Predicted Revenue – $11,444 From Predictably Irrational by Dan Ariely @rogerdooley #AFD12 #Brainfluence
- 93. Add a less attractive offer to boost sales of a similar offer. 8 # @rogerdooley #AFD12 #Brainfluence
- 94. More Decoy Marketing @rogerdooley #AFD12 #Brainfluence
- 96. @rogerdooley @rogerdooley #AFD12 #Brainfluence
- 97. Add a more expensive product to boost sales of a lower priced one. # 9 @rogerdooley #AFD12 #Brainfluence
- 98. Simple Fonts Convince @rogerdooley #AFD12 #Brainfluence
- 99. Simple Fonts Convince @rogerdooley #AFD12 #Brainfluence
- 100. Simple Fonts Convince @rogerdooley #AFD12 #Brainfluence
- 101. Use simple fonts to minimize perceived effort. # 26 @rogerdooley #AFD12 #Brainfluence
- 102. “ The mos t important word in the vocabulary of advertis ing is TE S T.” -David Ogilvy @rogerdooley #AFD12 #Brainfluence
- 103. Persuade and Convert with Neuromarketing Affiliate Day 2012 Utrecht - May 31, 2012 Roger Dooley Dooley Direct, LLC NeuroscienceMarketing.com RogerDooley.com rogerd@dooleydirect.com @rogerdooley