What is web personalization

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Dr. Mohd Afandi Md Amin

What is Web personalization? Automatic adjustment of information content, structure and presentation on the website, tailored to individual user or group of users

Examples PersonalizedproductrecommendationsAmazon.com

Personalizedfriendrecommendations-facebook

Personalizedsearch–google

Personalizedpartner recommendations–rsvp.com

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What is web personalization

1. What is Web personalization? Automatic adjustment of information content, structure and presentation on the website, tailored to individual user or group of users

2. Examples PersonalizedproductrecommendationsAmazon.com

3. Personalizedfriendrecommendations-facebook

4. Personalizedsearch–google

5. Personalizedpartner recommendations–rsvp.com