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AMIANDO STORY
SEBASTIAN BÄRHOLD
TUM – Applied Business Venturing
2
• SaaS-Platform to organize events and sell tickets
• Founded in December 2006
• Funding: EUR 2.8m
• Current headcount: 90
• Tickets sold: EUR 65m
• Active in EU + Asia
• Investors:
• Wellington Partners Venture Capital
• Lukasz Gadowski (Spreadshirt)
• Michael Brehm (studivz)
• Exit: to XING AG in 01/2011 – today XING Events
Company Profile
3
• Idea & Build
• Business Angel Investment
• Run & Establish
• Venture Capital Investment (Series A Round)
• Working with Venture Capital Firms
• Exit
Roadmap
4
Idea
5
Idea
6
Build
7
• Investment Process (1-3 m, 0.5-5m val., 0.1-1m invest)
• Short pitch presentation (power point) + Financial Plan
• Personal meeting
• Letter of intent
• Closing
• Company valuation drivers
• Potential of the business idea
• Entrepreneurial and professional experience of Management Team
• Commitment of team members
• Progress of prototype
Business Angel Investment
8
Invest
9
Run
10
Establish
11
amiando eventsite
Guestlists
Carpools
Wiki
Photo sharing
Messaging
Maps with directions
Custom user data
Ticketing
amiando modules external modules
 All set up is 100% do-it-yourself
 The modular system makes the amiando event pages
suitable for a broad range of use-cases
12
• 4 Ms
• Market (+1bn)
• Mission (Product / USP)
• Management
• Maintain profitability
Venture Capital - Investment Criteria
13
Venture Capital
• Investment process (3-6m, 4-10m val., 1-5m invest)
• First presentation / call
• Meetings with partners of the VC firms for Q&As
• Final presentation
• Typical investment amount of EUR 1 to 5 million
• Negotiation of a Term Sheet
• Due Diligence
• Subscription & Shareholders‘ Agreement
Get to know VCs before you
need the money
Use business angels for intros
Perfect pitch deck
Consistent numbers
Don‘t try to get VC money for
less than 1 million
Don‘t approach VCs if the market
potential is too small (< EUR
100m)
Don‘t try to play the VCs against
eacht other too hard
Dos Don‘ts
Venture Capital
15
• Liquidation preference (normal vs. double dip)
• Anti-dilution clause
• Right of first refusal
• Drag along / tag along
• Milestones
• Founders‘ vesting
• Protective provisions / information rights / board seats
Venture Capital Terms
16
Spending the money
Product
Marketing
Less
interns
New office
Internationlize
Professionalize
New
employees
Senior Hires
• Asking the right questions (fine
tuning of business model)
• Professionalism
• Strategic advise / patterns
• Investors‘ Network
• Regular Reporting
• Voting rights (VCs)
• Pressure / Stress
• Different interests
Advantages Disadvantages
Working with VC investors
18
Exit
• Exit Process (3-6 months)
• M&A Advisor
• Several Presentations / Road show
• Commercial Due Diligence
• Letter of Intent
• Financial / Legal Due Diligence
• Negotiations
• Sale & Purchase Agreement
• Signing
• Closing
• Earn-Out-Phase
THANKS
Contact
Sebastian Bärhold
sebastian.baerhold@gmail.com

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08 financing s.baerhold-operations

  • 1. AMIANDO STORY SEBASTIAN BÄRHOLD TUM – Applied Business Venturing
  • 2. 2 • SaaS-Platform to organize events and sell tickets • Founded in December 2006 • Funding: EUR 2.8m • Current headcount: 90 • Tickets sold: EUR 65m • Active in EU + Asia • Investors: • Wellington Partners Venture Capital • Lukasz Gadowski (Spreadshirt) • Michael Brehm (studivz) • Exit: to XING AG in 01/2011 – today XING Events Company Profile
  • 3. 3 • Idea & Build • Business Angel Investment • Run & Establish • Venture Capital Investment (Series A Round) • Working with Venture Capital Firms • Exit Roadmap
  • 7. 7 • Investment Process (1-3 m, 0.5-5m val., 0.1-1m invest) • Short pitch presentation (power point) + Financial Plan • Personal meeting • Letter of intent • Closing • Company valuation drivers • Potential of the business idea • Entrepreneurial and professional experience of Management Team • Commitment of team members • Progress of prototype Business Angel Investment
  • 11. 11 amiando eventsite Guestlists Carpools Wiki Photo sharing Messaging Maps with directions Custom user data Ticketing amiando modules external modules  All set up is 100% do-it-yourself  The modular system makes the amiando event pages suitable for a broad range of use-cases
  • 12. 12 • 4 Ms • Market (+1bn) • Mission (Product / USP) • Management • Maintain profitability Venture Capital - Investment Criteria
  • 13. 13 Venture Capital • Investment process (3-6m, 4-10m val., 1-5m invest) • First presentation / call • Meetings with partners of the VC firms for Q&As • Final presentation • Typical investment amount of EUR 1 to 5 million • Negotiation of a Term Sheet • Due Diligence • Subscription & Shareholders‘ Agreement
  • 14. Get to know VCs before you need the money Use business angels for intros Perfect pitch deck Consistent numbers Don‘t try to get VC money for less than 1 million Don‘t approach VCs if the market potential is too small (< EUR 100m) Don‘t try to play the VCs against eacht other too hard Dos Don‘ts Venture Capital
  • 15. 15 • Liquidation preference (normal vs. double dip) • Anti-dilution clause • Right of first refusal • Drag along / tag along • Milestones • Founders‘ vesting • Protective provisions / information rights / board seats Venture Capital Terms
  • 16. 16 Spending the money Product Marketing Less interns New office Internationlize Professionalize New employees Senior Hires
  • 17. • Asking the right questions (fine tuning of business model) • Professionalism • Strategic advise / patterns • Investors‘ Network • Regular Reporting • Voting rights (VCs) • Pressure / Stress • Different interests Advantages Disadvantages Working with VC investors
  • 18. 18 Exit • Exit Process (3-6 months) • M&A Advisor • Several Presentations / Road show • Commercial Due Diligence • Letter of Intent • Financial / Legal Due Diligence • Negotiations • Sale & Purchase Agreement • Signing • Closing • Earn-Out-Phase