Google Me I'm Famous

Google
Me
I’m
Famous

by
Isolde
Legare

October
21,
2011
@
MaMA

Music: 1980 to 2010

Social Media: facts

Social Media: concepts

Social Media: evolution

Links
02 / 14

© 2011 af83média - Tous droits réservés

Music: 1980 to 2010
04 / 14


The shift to digital over 30 years

http://www.digitalmusicnews.com/uploads/c7/54/
c754a049aa1aaa07390190e6a28865f6/30years.gif

What stands out: download, digital, mobile and download
05 / 14


SOCIAL
MEDIA

facts

06 / 14


SOCIAL
MEDIA:
facts

Most
visited
websites
in
France,
August
2011

07 / 14


SOCIAL
MEDIA:
facts

Social
Media
Around
the
World,
October
2011:

•  awareness
of
Facebook
is
close
to
100%

•  more
than
1
billion
people,
70%
of
Internet

populaEon,
uses
social
networks

•  more
than
50%
of
social
media
users
are

connected
to
brands

•  oﬄine
experiences
are
the
best
online

conversaEon
starters
for
brands
and
stars

07 / 14

Study
by
InSites
Consul0ng
published
in
October
2011.


SOCIAL
MEDIA

concepts

06 / 14


SOCIAL
MEDIA:
concepts

CONTENT
(USED
TO
BE)
KING

CONVERSATION
IS
THE
NEW
KING

SOCIAL
MEDIA
ARCHITECTURE

07 / 14


SOCIAL
MEDIA:
concepts

CONTENT
(USED
TO
BE)
KING

Social
media
is
not
an
end,
it
is
the
messenger.

Strategy
and
content
rule,
social
media
tools
obey.

07 / 14


SOCIAL
MEDIA:
concepts

CONVERSATION
IS
THE
NEW
KING

COMMUNITING

contracEon
of
‘communicaEon’
and
‘community’,

deﬁned
as
“communicaEon
between
people
and

companies
that
enable
or
sustain
a
community”

COMMUNITY
vs
AUDIENCE

diﬀerenEated
by
the
desire
for
connecEon

07 / 14


SOCIAL
MEDIA:
concepts

Beyond
website
architecture:

DIGITAL
ARCHITECTURE

The
coherence
of
your
global
digital
idenEty.

08 / 14


SOCIAL
MEDIA:
concepts

Is
it
made
up
of
your:

•  Website

•  Facebook

•  Twi`er

•  YouTube,
Vimeo,
DailymoEon

•  Tumblr

•  Blog

•  Foursquare

•  Soundcloud,
BandCamp

•  Viinyl

•  etc.

08 / 14


SOCIAL
MEDIA:
concepts
&
architecture

DIGITAL
ARCHITECTURE:

What
is
my
digital
footprint?

What
is
the
connecEon
between
all
my
online
outposts?

How
does
my
digital
presence
bring
value
to
my

community?

How
do
we
design
lasEng
foundaEons?

12 / 14


SOCIAL
MEDIA

evoluEon

06 / 14


SOCIAL
MEDIA
evoluTon

Google+

Facebook

Foursquare

Cloning

Mobility

Klout

13 / 14


SOCIAL
MEDIA
evoluTon

•  Google’s
latest
venture
into
social

networking,
based
on
circles,
and
that

allows
to
post
and
share
all
types
of

contents.

•  Will
soon
integrate
Google
Music,
including

a
store
and
streaming
service.


SOCIAL
MEDIA
evoluTon

New
on
the
number
1
social
pladorm
:

•  Timeline

•  Partnership
with
SpoEfy
and
others

•  Apps
(ConcertCrowd,
etc)

12 / 14


SOCIAL
MEDIA
evoluTon

Brands
can
do
be`er:

• Fans
do
not
feel
cared
for,
95%
of
quesEons
on
brand

pages
remain
unanswered

• Music
is
the
most
“liked”
topic
(53%)

• The
value
of
fans
ma`ers
more
than
their
number

Social
Media
Conference
at
the
Ins0tut
de
recherches
et
d’études
publicitaires,

12 / 14

October
20,
2011.


SOCIAL
MEDIA
evoluTon

About
the
typical
user:

•  young,
urban,
male

•  Interested
in
gaming
and
discovering
new

places

•  special
oﬀers
are
not
an
incenEve

Study
conducted
by
NicetoMeetYou
Agency
in
September
2011.

12 / 14


SOCIAL
MEDIA
evoluTon

•  12%
of
smartphone
users
are
using
locaEon

based
services

•  nearly
all
apps
include
locaEon-‐based

features
and
usage
is
likely
to
grow

•  events,
photos,
lists:
check-‐ins
are

morphing
into
content

12 / 14


SOCIAL
MEDIA
evoluTon

Mobile

We
carry
the
internet
everywhere
with
us.

12 / 14


SOCIAL
MEDIA
evoluTon

Mobile

•  smartphone
users
install
an
average
of
25

apps
but
use
only
12

•  social
media
apps
are
the
most
used.

•  4
%
of
smartphone
users
are
familiar
with

augmented
reality

•  smartphone
owners
have
a
more
intensive

social
media
usage

12 / 14


SOCIAL
MEDIA
evoluTon

Cloning

Social
media
pladorms
are
increasingly

uniform
and
allow
to
share
the
same
formats

and
contents.

12 / 14


SOCIAL
MEDIA
evoluTon

Cloning

•  Twi`er,
Facebook,
Fousquare,
Google+,

LinkedIn:
all
include
a
stream
of
updates,

locaEon,
photos,
contacts
or
“friends”

•  all
pladorms
are
moving
towards
visually

similar
designs
and
user
experiences

12 / 14


SOCIAL
MEDIA
evoluTon

•  Inﬂuence
ranking

•  Illustrates
the
raise
of
e-‐reputaEon
and
e-‐
inﬂuence
concerns

•  Not
a
real
reference,
cannot
evaluate

quality
of
updates
and
interacEons

12 / 14


thought

06 / 14


thought

“We’ll
pay
for
what
is
real,
it’s
not
about

marke0ng,
it’s
about
awesome
music;
about

sharing
the
essence,
the
emo0on
of
it
with

fans.
And
social
media
is
the
perfect
tool
for

that,
along
with
mobile
apps
that
allow
your

content
to
be
part
of
any
moment;
anywhere.”

Bob
Lefsetz

12 / 14


links

06 / 14


links

There
are
countless
great
blogs
and
news
sites,

here
is
a
selecEon:

www.twisEmage.com/blog
by
@mitchjoel

lefsetz.com/wordpress

www.narominded.com
(in
French)

sethgodin.typepad.com

mashable.com

12 / 14

socialmediaclub.org


contact

06 / 14


contact

Isolde
Legare
/
af83media

isolde.legare@af83.com

www.af83media.com

@af83media
:
@iisolde

12 / 14


www.af83media.com

af83 France
15 rue Poissonnière, 75002 Paris
+33 1 40 27 83 83
contact@af83.com

af83 USA
1436 A Howard St.
CA 94103 San Francisco
United States

Google Me I'm Famous

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Google Me I'm Famous

Ähnlich wie Google Me I'm Famous (20)

Mehr von af83media

Mehr von af83media (6)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Google Me I'm Famous