Online identity - Adrian Chira
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Optimize your online identity and to land your dream job by Adrian Chira, Personal Branding & Online Identity Strategist
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Online identity - Adrian Chira
- 1. Build your Online Identity and land your dream job
- 2. Stats • 79% of US hiring managers and recruiters reviewed online information about job applicants. (Microsoft, 2009) • 70% of US hiring managers rejected candidates based on what they found. (Microsoft, 2009) • 45% of employers use social networking sites to research job candidates, a big jump from 22% last year. Another 11% plan to start using social networking sites for screening. (Career Builder, 2009) • 76% of executives expect companies and recruiters to conduct a search of their name online during the hiring process • 22% have never entered their own name into a search engine to determine what personal or professional information is uncovered. (Execunet, 2007) • Every professional has an online reputation to protect
- 3. Usage • 85% of businesses use Facebook as part of their marketing communications, followed by Twitter (77%), LinkedIn (58%) and YouTube (49%) (econsultancy.com) • For job candidate checks, 29% use Facebook, 26% use LinkedIn and 21% use MySpace. One-in-ten (11%) search blogs while 7% follow candidates on Twitter. (Career Builder, 2009) • The industries most likely to screen job candidates via social networking sites or online search engines include: Information Technology (63%) and Professional & Business Services (53%). (Career Builder, 2009)
- 4. Reasons for elimination • Inappropriate photographs or information – 53% • Content about drinking or using drugs – 44% • Bad-mouthed their previous employer, co-workers or clients – 35% • Showed poor communication skills – 29% • Made discriminatory comments – 26% • Lied about qualifications – 24% • Shared confidential information from previous employer – 20% • Sent message using an emoticon – 14% • Used text language such as GR8 (great) in an e-mail or job application – 16% Source: Career Builder, 2009
- 5. Reasons for Hiring 18% of employers found content on social networking sites that caused them to hire the candidate. The top examples include: •Profile provided a good feel for personality and fit – 50% •Profile supported professional qualifications – 39% •Candidate was creative – 38% •Candidate showed solid communication skills – 3% •Candidate was well-rounded – 33% •Other people posted good references about the candidate – 19% •Candidate received awards and accolades – 15% Source: Career Builder, 2009
- 6. Everything starts with search
- 7. See what others can find about about you: Google yourself
- 10. What search retrieves? • Social objects = pieces of content that can spark conversations (www.briansolis.com)
- 11. Optimize your Online Identity Optimize your Social Objects
- 12. Optimize your Online Identity Optimize your Social Objects
- 13. Optimize your Online Identity Optimize your Social Objects
- 14. Optimize your Online Identity Optimize your Social Objects
- 15. Optimize your Online Identity Optimize your Social Objects
- 16. Optimize your Online Identity Optimize your Social Objects
- 17. Every person becomes a media person because every person is publishing for her/ his audience, peers, neighbors and community.
- 18. 4 Step process Get Found Convert Analyze Optimize
- 19. Get Found • Create content • Publish • Optimize
- 21. Publish your content Blog Newsletter Books Articles News Releases YouTube Vimeo Fickr
- 24. Rules: • Be Authentic, be yourself • Be transparent • Join the conversations • Support the Community • Be relevant Focus on building relationships
- 25. Pimp your profile • “Get found” • Tell stories • Convince to do business with you • Credibility • Should be engaging
- 26. Get recommended
- 27. Communicate with your contacts
- 28. Use the Apps
- 29. LikedIn Tips 1. Pimp your profile 2. Get recommended 3. Engage
- 31. Profile
- 33. Privacy
- 34. Allow search engines find your profile
- 35. Share only what you want
- 36. Facebook Tips • Fill in your profile • Connect/become a fan • Stay safe
- 38. Fill in your profile
- 41. Twitter tips • Be authentic/interesting • Be generous RT and @reply • Participate in tweetups • Optimize using # hashtags
- 45. Blogging tips • Consistency 2-3 posts/week • Comment on other blogs • Give credit • Optimize content and build links
- 46. Photos
- 47. Upload & Tag photos
- 48. Video Content
- 50. More content
- 51. Create a Google profile
- 52. www.zoominfo.com
- 53. Convert
- 54. Convert using call to action & landing pages
- 55. Analysis
- 60. www.klout.net
- 61. twitalyzer.com
- 64. blog.grader.com
- 65. Digital Dirt • Content that does not serve our brand • Can be removed (hard) • Can be swept under the carpet
- 66. Review • Build your brand • Go where your target audience is (FB, LI, Twitter, etc.) • Optimize your content • Convert • Monitor
- 67. Adrian Chira, MBA Blog: www.personalbrandgrader.com Twitter: http://twitter.com/adrianchira e-mail: adrian@personalbrandgrader.com