Learn how to become more visible and get found on LinkedIn

1. How to Become visible and get
found
LinkedIn Part 2

2. What Color are you?

3. Are you in Marketing?

4. what’s important
• Headshot
Name
• Headline
• Industry
Experience
• Activity

5. For a better headline
• Ask your friends and relatives what you are really good at.
Do you have a hobby that occupies a lot of your personal time?
• Did anyone ever compliment your accomplishing a particular task?
• What particular activity or work gives you a feeling of fun and
excitement?
Did you ever work on a particular project and the hours just seemed
to fly by?
• Or simply say that you are looking for a specific job starting on a
certain time

6. Optimize for Search
• What job are you looking for?
Look for the adds for those jobs and see what are the
keywords
• Use those keywords to optimize your profile

7. Optimize for search
• Keywords should be entered in:
Headline
• Summary
• Specialties
Present Position
• Past Position
Skills, Recommendations

8. Optimize for search
Optimization Example

9. Activity
• Romanian proverb says that you forget the eyes that you
cannot see
In order to be unforgettable you have to:
1. Post interesting things
2. Best Answers (Expert advice)
3. Connect
4. Change your profile from time to time
5. Add Presentations
6. Post Questions and Comments in Groups

10. What to post
• Interesting links
Relevant articles
• Jobs your audience may be interested in
• Relevant activities (i.e. this event)
• Share your connections’ posts

11. When to Post
• Depends on your audience
Spread you posts at at 15+ minutes
• Post when your audience is on LinkedIn

12. Connect
• Invite your email connections
Personalize your message
• Use LinkedIn suggestions
• Social proof
• Have you met somebody today? Ask him to connect.

13. Groups
• Select relevant groups
Don’t be a stranger, contribute to the group
• Connect with your group peers

14. HoMework
• Finalize & optimize your Headline, Summary and Specialties
Get connected (send at least 10 connection requests)
• Join and participate in relevant groups
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