1. Summer Seminar 2014:
Best Practices
and the
Model Development Department
National Statistics, Survey Results and the API
Philanthropic Giving Model Presentation
2. National Statistics
1,205 Catholic high schools in the country.
Average Catholic High School Enrollment:
2010-11: 535 (down 12%)
2012-13: 554 (up 3.5%)
Tuition and Costs:
Mean tuition: $9,612 Per Pupil Cost: $11,277
(9.1% increase from ‘10-’12) (5% increase from ‘10-’12)
Mean “Gap”:
$1,665 per student (increase of 11% since ‘07)
4. National Statistics
45% of schools were conducting capital campaigns.
Average endow: $4.6 mil. – half reported < $2.0 mil.
in endowment.
Average % of students requiring financial aid = 38%
Schools able to meet on average 57% of the defined
need.
Average tuition increase = 4%.
56% have President/Principal operating model.
Average enrollment 554.
5. Conclusions
Enrollment trend is up slightly
Demographics
Competition
Cost
“Gap” is widening
Upward pressure on costs
Downward pressure on tuition
Results:
Increased pressure on recruiting/admissions
Increased pressure on advancement
6. Trends
Scope, sophistication and expectation of development
has increased dramatically.
Less emphasis on ‘periodic capital campaigns’.
More emphasis on perpetual funding initiative – fund
the strategic plan.
The need is to increase all funding form all FR
components – AG, MG,PG.
7. Advancement Trends
Comprehensive funding initiatives – some schools aren’t calling
it a ‘capital campaign’.
Emerging from the institutional strategic plan.
Emphasis on perpetual funding initiative – fund the strategic
plan.
Transition from ‘periodic capital campaign’ and periodic
focus on major gifts to:
‘Maximize philanthropic potential on a yearly basis’ from
each fundamental source: AG, MG, PG.
8. Where Investments Come From
80% of all financial donations (nation wide) come from
individuals (5% from corps., 15% foundations).
In a capital campaign/major gift initiative, 70% of the goal will
come from the top 10-15 commitments (or top 8-10% of
the giving pyramid).
In education, alumni and parents are the primary prospects.
Foundations are secondary prospects; corporations are seldom
prospects.
9. Fundraising & Advancement
Fundraising:
–Is ‘mass communication’ oriented.
–Makes few distinctions, considers all constituents equally.
–Same approach to all.
–Is activity oriented – events, premiums (raffles, golf tournaments)
–Is “transactional” in nature
–Tends to default to lower amounts
–Has a low marginal cost effectiveness rate.
–Is an effective method of raising some money.
Advancement:
–Is personal and relationship oriented.
–Distinguishes higher potential.
–Is strategic in nature: mission-centered and visionary.
–Requires a customized approach to all.
–Is “transformational” in nature.
–Is the most cost effective method; will raise exponentially more money.
11. Annual Fund
Auction
Events
API Philanthropic Giving Model
Annual Giving
This School Year
Major G ift Program
Short-Term Future
3-5 yrs.
Planned G iving
Long-Term Future
Current
O perating
Budget
Major G ifts
for Capital
Projects
Estate G ifts,
Insurance,
Trusts, etc.
EndowmentFacilities
Endowment "O ther"
Current
Special
Projects
Technology