HUNGRY FOR PROFITS: Restaurants To Go How Restaurants Can Sell More with Mobile Marketing This presentation was given by Brad Bierman of ATS Mobile at the recent Ocean City, MD Hotel-Motel-Restaurant Association trade show in March, 2014. In the presentation, Bierman discusses SMS Text Message Marketing, Mobile Websites, Apps, and promoting your restaurant via mobile advertising. The value of a custom, branded QR code is also discussed. Restaurants need to have a website that is optimized for the smaller screen of the mobile phone, but also is ideal for both tablets and desktop PC's. Only with responsive design can a restaurant truly accomplish this. With responsive design, the same elements of the website are used regardless of the type of viewing device. And, as an added bonus, Google has already stated that responsive design is the best method for increasing search engine rankings. Specific case studies discussed include Nu Balance, K&J Pizza, Subway, and Cheerwine. Particular attention was given to the idea of geo-location mobile advertising buys. With geo-targeting, a restaurant can just serve its mobile advertising to those within a certain radius of the restaurant. This means considerably less waste than with traditional media. If you'd like to learn more about the Restaurants To Go suite of mobile marketing solutions from atsMobile, visit: http://www.atsmobile.com/restaurant-mobile-marketing

1. Hungry For Profits?
OCHMRA Spring Trade
Expo
Ocean City, Maryland
March 10, 2014
presented by
Restaurants To Go
Meals Go Mobile:
Interacting/Ordering/Paying/Rewarding

2. In business since 1989.
Headquartered in King of
Prussia, Pa.
International offices in:
• Canada
• United Kingdom
• Ireland
• Czech Republic
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3. 25 YEARS OF EXPERIENCE
Integrated companies helping clients understand
how MOBILE can change the way they do BUSINESS!
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4. We provide the ECOSYSTEM of
MOBILE
all under one roof!
Innovative Text Message Marketing
Platforms
Customized mobile consumer engagement
solutions
Mobile Microsite production - responsive
design + video & development
Turn-key mobile promotion execution &
management.
Mobile app development
Mobile ad
targeting, consulting, placement, and
activation
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INCENTIVE
and
CONVENIENCE.
What would encourage
more online orders?
• Order discounts
• Loyalty points
• Easy ordering
• Easy to find
• Remembering orders

7. WHAT WE WILL REVIEW
TODAY
SMS/Text Message Marketing
• It’s the pillar that holds up the mobile marketing building
• Text for offers, view menu, order online, receive future offers
• Interactive text message game engine
• Custom QR Codes
Mobile Websites/Apps
• Is your website responsively designed?
• Video – If a picture is worth a thousand words…
• Can customers order online?
• Apps = Loyalty
Promoting the Business / Mobile Advertising
• Geo-targeting / Geofencing
• Turning traditional awareness into mobile audience engagement!
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8. THE PILLAR THAT HOLDS UP
The Mobile Marketing BuildingTextMessageMarketing
MobileWebsites
Mobile
Video/Advertising
Apps
TextMessageMarketing
TextMessageMarketing
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TextMessageMarketing

9. Text Message
Marketing
FREE PIZZA IN November!
Text KandJ to 84444
*Free Pizza Details
*View Our Menu
*Order Online
*Receive Future $ Offers
(Standard text and messaging rates may apply.)
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10. Text Message Marketing
Dashboard
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11. ATS will manage & coordinate all components of your turn-key SMS text message marketing
campaign, with built-in functionalities for sweepstakes & instant win game promotions. GREAT for
mobile consumer engagement and data capture, and cultivating a list of OPT in mobile consumers!
Our platform allows for automated drawings and instant
winners.
… and manages & secures
your database.
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12. Custom QR Code
• Custom QR codes receive a 2.3x greater
scan rate than traditional B&W codes
• Fun, easy pathway to your mobile
website
• Supplements text messaging for adding
database to CRM
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13. Responsively
Designed
Websites
Non-Optimized
Experience
Mobile-Optimized
Experience
61% of customers
who visit a mobile-
unfriendly site are
likely to go to a
competitor's site.
Source: IAB 1Q 2013
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“
”

14. ADAPTIVE DESIGN: creating a unique experience on mobile vs.
desktop!
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15. SAMPLE A WEBSITE!
Take out your phone
and navigate to:
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www.kandjpizza.com

16. Online Ordering
Did you know…
• 60% of all mobile restaurant searchers
will convert to a paying customer within
one hour.
• 84% of all mobile restaurant searchers
will ultimately make a purchase.*
• K&J Pizza increased their orders by
30% when they implemented online
ordering.
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We’ll connect your responsively designed website to your
existing online ordering solution or connect you with one of
our partners to implement online ordering easier than you
ever thought possible!
*Source: Mobile Path to Purchase

17. TEXT to Win!
• Offer consumers instant gratification and TIMELY redemption!
• Turns traditional awareness into consumer interaction with your restaurant
brand
• This is an entry to Opt in consumers for future broadcast text messages!
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18. TreasureText
A brand-building mobile scavenger hunt
event platform with a big prize for the
winner!
Treasure Textsm is an interactive scavenger hunt or trivia game
where consumers participate by answering text message hints on
their mobile phone.
Technology
SMS Text Message Technology
Exclusive Treasure Text software
Landing Page Registration Set Up
Participant Selection Process
Participant Database
Event Recap Web Page
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19. Mobile App Development
Our integrated company – Advanced Mobile, LLC designs and develops custom mobile applications for businesses
and brands creating compelling enterprise solutions and platforms. We leverage our technology allowing customers to
cost effectively and rapidly go to market with unique solutions. Applications robustly function on a full range of mobile
operating systems including, iOS and Android.
Our solutions are carrier agnostic resulting in the greatest audience reach. We also develop for the iPad and Android
based Tablets. We have delivered turnkey mobile services since 2004 and are proud of a customer list that boasts
national and global organizations across a wide range of industries. For the majority of these commitments we have
deployed custom solutions and software which seamlessly handled multiple, complex and real‐time data feeds. We
have developed mobile solutions for CBS College for CBS College Sports, Turner Sports, AT&T, IBM, US
Lacrosse, USA Hockey, the USGA, The Golf Channel, American Express, NBC Sports Group.
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22. Our Customers
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23. Mobile Web &
Application
Inventory
number of mobile
applications
available
18,000
the number of
unique users whom
we can reach every
month
160 Million
the monthly
impressions
accessible via our
exchanges
13 Billion
Mobile Inventory
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24. Scalable Cross-Platform Reach
Access 13 billion monthly impressions and 160 million monthly uniques
across Mobile Web and Application inventory
iPad
768 million monthly imps
12 million monthly UV
Windows Phone
2 million monthly imps
100k monthly UV
iPhone
4.85 billion monthly imps
61 million monthly UV
Android
7.38 billion monthly imps
87 million monthly UV
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25. Mobile Display Targeting Options
Web-Based In-App
• Will run on a web page just
like an online campaign,
restricted to mobile device
• Runs only within apps
downloaded to smart phones
• Dual HTML5/Flash
publishing, or GIF/JPG
recommended
• Same creative file type
restrictions
• Platform targetable, or
agnostic
• Platform targetable, or
agnostic
• Less rich media options • More rich media
options, availability well-
documented
• CAN run on feature phones
(non smart phones) as well
as tablets and smart phones
• Will not run on feature
phones, will run on smart
phones and tablets
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26. Sophisticated Targeting
• Context: Reach your target audience by tapping into our
vertical categories
• Geography: Target by DMA, region, city or zip code
• Behavioral: Leverage our audience profiles based on
user behaviors and actions
• Demographic: Target your exact audience by
age, gender, income, occupation, lifestyle and more
• Retargeting: Increases user engagement by identifying
and retargeting both active prospects and current
customers
• Device: Unique characteristics such as
connection, carrier, OS platform/version.
We have a massive pool of aggregate mobile data available
and sophisticated targeting tools to help your ads get noticed.
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27. Location-Based, Targeted Mobile Ads
Geo-targeting / Geofencing
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28. Four ways to Geofence:
1. Using the GPS data of the device (the best way by far): i.e. Latitude/ longitude
coordinates (commonly referred to “lat/long”). In this instance the user has opted in to share
their location with an app or website). 5-10% of the time we get the GPS lat/long. See opt-in
example below:
2. Network Shared Data: This is derived from the cell tower using “triangulation.” This is also
quite accurate.
3. User Supplied Data: e.g. when a user provides his zip code when registering for a site or
service.
4. IP address: This can vary from very accurate to way-off. An example of an accurate IP
address would be a local wifi network, such as a Starbucks Coffee shop or lounge).
However, when the IP lookup uses the Mobile Carrier’s IP address, then we get inaccurate
locations.
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29. ATS Mobile executes text message marketing programs for an avg. of over 1000 clients per
year,
ranging from Global to Local in scope.
Over the last eight months we’ve managed Dynamic TXT campaigns for …
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31. Thank you for attending today’s seminar!
Please contact us with any questions.
Brad Bierman
610.994.1853
bradb@atsmobile.com
Follow us on Twitter @atsMobile
& engage with the hashtag #OCExpo14!