Mobile Marketing Statistics 2017 | University of Denver | Bob Bentz
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Bob Bentz takes his annual view of the most important mobile marketing statistics for 2017. This information is used in his Communication 4318 class--the graduate level course in mobile marketing at the University of Denver. But, you can access these important mobile marketing stats here without paying any tuition. Each week, the class learns about different aspects of mobile marketing that follow the outline of Bentz's book RELEVANCE RAISES RESPONSE: HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING. Statistics in this annual presentation are broken down according to the instruction weeks and the book as follows: 1. Introduction to Mobile 2. Advantages of Mobile 3. Mobile-Optimized Websites 4. Text Message Marketing 5. Social Media 6. Mobile Advertising 7. Mobile Apps 8. Mobile Commerce 9. The Future of Mobile Bob is the president of mobile-first digital agency Purplegator (http://purplegator.com) of suburban Philadelphia. So, he is learning more about mobile in his every day work life. It's his livelihood. It's his passion. Want to purchase the same book used at the University of Denver? You can purchase it at http://relevanceraisesresponse.com or at Amazon or other fine online book retailers.
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Mobile Marketing Statistics 2017 | University of Denver | Bob Bentz
- 1. Mobile Marketing Statistics 2017 Communication 4318 – Bob Bentz, Adjunct
- 2. University of Denver Communications 4318 Mobile Marketing BobBentz.com Author President About the Instructor – Bob Bentz
- 3. University of Denver Communications 4318 Mobile Marketing BobBentz.com 1 – Mobile Intro Your Mobile is Your Digital DNA
- 4. University of Denver Communications 4318 Mobile Marketing BobBentz.com The Smartphone Made Marketing Mobile
- 5. University of Denver Communications 4318 Mobile Marketing BobBentz.com What We are Doing on our Smartphones
- 6. University of Denver Communications 4318 Mobile Marketing BobBentz.com MOBILE BOOM: Time Spent with Media
- 7. University of Denver Communications 4318 Mobile Marketing BobBentz.com Among users of each medium, RADIO Source: Nielsen 653 708 724 703 907 902 836 836 834 837 844 846 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 weekly minutes per adult user, SMARTPHONE INTERNET (APP/WEB) weekly minutes per adult user, RADIO
- 8. University of Denver Communications 4318 Mobile Marketing BobBentz.com Mobile (smartphone + tablet combined) overtook desktops in online video plays in Q2*. DIGITAL VIDEO 22% 25% 30% 34% 42% 44% 45% 46% 48% 51% 0% 20% 40% 60% 80% Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Source: Ooyala | *Separately, mobile devices are set to top fixed devices in video viewing time this year. (Mobile + tablet share of digital video plays, Ooyala platform)
- 9. University of Denver Communications 4318 Mobile Marketing BobBentz.com 28% 30% 32% 31% 30% 32% 37% 41% 43% 9% 9% 10% 9% 8% 8% 9% 9% 8% 37% 39% 42% 40% 38% 40% 46% 50% 51% 0% 10% 20% 30% 40% 50% 60% Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Tablet Smartphone Mobile Total Mobile devices are now responsible for a majority of email clicks. EMAIL Source: Experian Marketing Services (mobile share of email clicks, Experian clients)
- 10. University of Denver Communications 4318 Mobile Marketing BobBentz.com 2 – Advantages of Mobile The Closest a Brand Can Get to its Customer
- 11. University of Denver Communications 4318 Mobile Marketing BobBentz.com Mobile Marketing Benefits
- 12. University of Denver Communications 4318 Mobile Marketing BobBentz.com Mobile Marketing Benefits
- 13. University of Denver Communications 4318 Mobile Marketing BobBentz.com 3 – Mobile Web A Tsunami of Internet Traffic Has Gone Mobile
- 14. University of Denver Communications 4318 Mobile Marketing BobBentz.com More Time on Mobile Web than Desktop
- 15. University of Denver Communications 4318 Mobile Marketing BobBentz.com How Is This Still Possible?
- 16. University of Denver Communications 4318 Mobile Marketing BobBentz.com Responsive Design
- 17. University of Denver Communications 4318 Mobile Marketing BobBentz.com SEO: Now Need to Optimize for Voice Search
- 18. University of Denver Communications 4318 Mobile Marketing BobBentz.com 4 – Text Message Marketing The Workhorse of Mobile Marketing
- 19. University of Denver Communications 4318 Mobile Marketing BobBentz.com Business Use of SMS
- 20. University of Denver Communications 4318 Mobile Marketing BobBentz.com Fridays are Best for Text
- 21. University of Denver Communications 4318 Mobile Marketing BobBentz.com OTT Messaging Apps
- 22. University of Denver Communications 4318 Mobile Marketing BobBentz.com 5 – Social Media Every Social Media Network is Different
- 23. University of Denver Communications 4318 Mobile Marketing BobBentz.com Social Media Sites by Visits
- 24. University of Denver Communications 4318 Mobile Marketing BobBentz.com Social Media Users by Demo
- 25. University of Denver Communications 4318 Mobile Marketing BobBentz.com Age Distribution of Major Social Media Sites
- 26. University of Denver Communications 4318 Mobile Marketing BobBentz.com If you want to Reach Teens & Young Adults
- 27. University of Denver Communications 4318 Mobile Marketing BobBentz.com Not 4 Grandma: SnapChat Use by Age Group
- 28. University of Denver Communications 4318 Mobile Marketing BobBentz.com If you want to Reach Millennials
- 29. University of Denver Communications 4318 Mobile Marketing BobBentz.com More adults now use social networks on tablets than on PCs. SOCIAL MEDIA Source: Nielsen (% reach among US adult population) 25.5% 23.8% 24.1% 27.1% 28.3% 30.6% 28.8% 32.4% 30.6% 29.6% 29.9% 29.2% Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Tablet social networking reach PC social networking reach
- 30. University of Denver Communications 4318 Mobile Marketing BobBentz.com We learned early this year that a majority of Facebook’s monthly active users access via mobile only*. FACEBOOK Source: Facebook | *Yes, technically this isn’t a 2016 milestone, but it was first reported this year, so… (% of Facebook MAUs that are mobile-only) 27% 30% 34% 38% 40% 44% 47% 52% 54% 56% 59% Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016
- 31. University of Denver Communications 4318 Mobile Marketing BobBentz.com Facebook is the Gorilla in the Room for SMB
- 32. University of Denver Communications 4318 Mobile Marketing BobBentz.com Social Media Use by Businesses
- 33. University of Denver Communications 4318 Mobile Marketing BobBentz.com Social Media is Driving Local Sales
- 34. University of Denver Communications 4318 Mobile Marketing BobBentz.com 6 - Mobile Advertising Right Consumers, Right Place, Right Moment, Right Device
- 35. University of Denver Communications 4318 Mobile Marketing BobBentz.com A majority of clicks on search ads now come from mobile devices*. PAID SEARCH Source: Merkle | *Separately, mobile is now reportedly the primary source of Google ad revenues. (mobile share of search ad clicks, Merkle clients) 20% 21% 24% 24% 27% 33% 39% 39% 18% 18% 18% 17% 16% 15% 14% 14% 38% 39% 42% 41% 43% 48% 53% 53% 0% 10% 20% 30% 40% 50% 60% Q3 2015 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Tablet Smartphone Mobile Total
- 36. University of Denver Communications 4318 Mobile Marketing BobBentz.com Rocket Growth
- 37. University of Denver Communications 4318 Mobile Marketing BobBentz.com Digital Advertising Surpassed TV in 2016
- 38. University of Denver Communications 4318 Mobile Marketing BobBentz.com Advertising Spend by Medium 2016-2019
- 39. University of Denver Communications 4318 Mobile Marketing BobBentz.com Social Media Ad Revnue Per Person
- 40. University of Denver Communications 4318 Mobile Marketing BobBentz.com When Will Mobile Get Its Fair Share?
- 41. University of Denver Communications 4318 Mobile Marketing BobBentz.com If a Picture is Worth a Thousand Words…
- 42. University of Denver Communications 4318 Mobile Marketing BobBentz.com Video Anticipated to Provide Greatest Growth
- 43. University of Denver Communications 4318 Mobile Marketing BobBentz.com The Mobile Ad Blocking Threat is Real
- 44. University of Denver Communications 4318 Mobile Marketing BobBentz.com 7 – Mobile Apps A Walking Billboard in your Customer’s Pocket
- 45. University of Denver Communications 4318 Mobile Marketing BobBentz.com Smartphone apps now account for a MAJORITY of all time spent online in the US. DIGITAL MEDIA TIME Source: comScore 41.2% 45.5% 50.1% 0% 20% 40% 60% Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul (Smartphone app share of all digital media time) 2014 2015 2016
- 46. University of Denver Communications 4318 Mobile Marketing BobBentz.com App Store Optimization is Critical
- 47. University of Denver Communications 4318 Mobile Marketing BobBentz.com Digital Time Spent Growing from Apps
- 48. University of Denver Communications 4318 Mobile Marketing BobBentz.com Almost All Spend Most Digital Time with Apps
- 49. University of Denver Communications 4318 Mobile Marketing BobBentz.com What Type of Apps are We Using?
- 50. University of Denver Communications 4318 Mobile Marketing BobBentz.com Most Popular Social Media Apps
- 51. University of Denver Communications 4318 Mobile Marketing BobBentz.com Top Apps Today
- 52. University of Denver Communications 4318 Mobile Marketing BobBentz.com Android Users More Likely to Opt-In to Push
- 53. University of Denver Communications 4318 Mobile Marketing BobBentz.com 8 – Mobile Commerce An Omnichannel Approach Will Most Likely Succeed
- 54. University of Denver Communications 4318 Mobile Marketing BobBentz.com The Evolution of Retail
- 55. University of Denver Communications 4318 Mobile Marketing BobBentz.com Retail Has Gone Online
- 56. University of Denver Communications 4318 Mobile Marketing BobBentz.com Globally, mobile devices are now the primary drivers of e-commerce traffic. E-COMMERCE Source: Monetate (% share of e-commerce website visits, by device) 24.1% 30.1% 33.0% 36.6% 40.3% 14.5% 13.8% 13.6% 13.0% 12.0% 61.4% 56.2% 53.4% 50.4% 47.7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Desktop Tablet Smartphone
- 57. University of Denver Communications 4318 Mobile Marketing BobBentz.com Shop by Mobile but Often Buy by Desktop
- 58. University of Denver Communications 4318 Mobile Marketing BobBentz.com Shop by Mobile but Often Buy by Desktop
- 59. University of Denver Communications 4318 Mobile Marketing BobBentz.com WHY DO THINK MOBILE PURCHASES ARE TRAILING IN THE USA? E-COMMERCE Source: Criteo (mobile share of e-commerce transactions, Criteo platform) 52% 50% 48% 42% 37% 37% 35% 34% 30% 27% 23% 22% 0% 10% 20% 30% 40% 50% 60% Japan UK South Korea Australia Germany Netherlands US Spain Italy France Brazil Russia Q2 2016 Q2 2015
- 60. University of Denver Communications 4318 Mobile Marketing BobBentz.com Influenced by Mobile, Bought at Brick & Mortar
- 61. University of Denver Communications 4318 Mobile Marketing BobBentz.com Retail Mobile Strategies Used
- 62. University of Denver Communications 4318 Mobile Marketing BobBentz.com 9 – The Future of Mobile Relevance Raises Response
- 63. University of Denver Communications 4318 Mobile Marketing BobBentz.com The Connected Car
- 64. University of Denver Communications 4318 Mobile Marketing BobBentz.com Virtual Reality
- 65. University of Denver Communications 4318 Mobile Marketing BobBentz.com RelevanceRaisesResponse.com
- 66. University of Denver Communications 4318 Mobile Marketing BobBentz.com Contact Us Bob@Purplegator.com 610-688-6000 http://linkedin.com/in/bobbentz Twitter - @BobBentz @Purplegator @RelevanceRaises