This document discusses how mobile instant win games, sweepstakes, and innovative promotions can engage customers. It promotes the services of two companies, ATS Mobile and Cohen Friedberg Associates (CFA), that specialize in mobile marketing solutions like text message marketing, mobile app development, and QR code customization. CFA aims to exceed marketing goals through customized promotions that create viral experiences. The document emphasizes how mobile technology is advancing and consumers increasingly using mobile devices, making them an important platform for customer outreach and engagement.

1. Engaging Customers with
Mobile Instant Win Games,
Sweepstakes & Innovative Promotions
Brought to you by:

2. Your Message on the Move.

3. Over 23 years in business
Pioneers in Mobile Marketing
Solutions
Text Message Marketing
Mobile Microsite Development
We help clients understand how MOBILE can change the way they do BUSINESS!
• Mobile Promotion Execution and
Management
• Cutting edge Mobile APP development
• Innovative QR code customization
• Mobile Media Ad targeting strategists

4. • CFA is a One Stop shop that provides flawless execution and client service.
• One of the countries fastest growing promotion agencies in the US, we have
retained the countries largest retailers as clients (Staples, Party City) by
showing CFA’s attention to detail, out of box creativity, and expertise in
building promotions that engage the target market consumer!
• Every CFA promotion is customized to meet and exceed your marketing and
promotion goals and objectives, nothing is cookie cutter! No promotion is ever
the same! We create promotions that engage your target market consumer in
the short term, and create a viral experience for the long term in each
promotion.

5. MOBILE Technology is moving at HIGH
Speed!

7. 2013: Mobile Passes PC
Now represents 20% of all media use.

8. Samsung just revealed its smart
watch, the Galaxy Gear. It will
cost $299, and be out in early
October for U.S. consumers.
The watch has a 1.63-inch
screen, a 1.9 megapixel
camera built into the watch
band, and a microphone and
speaker in the clasp. The
mic/speaker combo can be
used for making phone calls.
A recent report from BI Intelligence
conservatively forecast a $12 billion market for
wearable devices in 5 years, led by wrist-worn
gadgets.”
DEATH to the SMART PHONE?

9. A Mobile Home Run
70% of Traffic to MLB.com Comes via Mobile

10. 2017: Mobile will Exceed Desktop

11. 30% of Searches via Mobile
Great Way to Find Your Business on the Go

12. Mobile users prefer concise, visual, and contextually relevant content!

13. Some of you will have the mobile
phone number # you have today
for the rest of your life!
Your mobile phone is your DNA and digital fingerprint!
http://go.bloomberg.com/tech-deals/2013-01-07-mobile-phones-with-fingerprint-id-coming-this-year/

14. Text Message Marketing 101
The Success Story
Advanced Telecom Services  84444.com  84444.ca

15. Where is the best place to initiate an
engagement with the mobile consumer?
In Lines, While we wait …
• For our food or to be seated at the restaurant
• In the check out of a LONG grocery line
• Retail Line (Target, Walmart)
• Amusement Park
• Public Transit
• At our seat at entertainment or sports venue
• On packaging
• POS
Anywhere we can open a door to your business & brand and establish a relationship for LIFE!

16. Where Should I Promote It?
Everywhere!
Advanced Telecom Services  84444.com  84444.ca

17. Everywhere…
And more.

18. Everywhere… Be Creative!
Advanced Telecom Services  84444.com  84444.ca

19. TXT to Win!
• Offer consumers instant gratification and TIMELY redemption!
• Turns traditional awareness into consumer interaction with your brand or Biz!
• This is an entry to Opt In consumers for future broadcast text messages!

20. National Radio campaign promotions interacting with mobile!

21. Customized administrator platforms and tools.
With ability to integrate with existing or
newly developed CRM’s!
Key added value points:
+ Immediate lead Follow up
+ Real time monitoring of response
+ Secure and instantaneous reporting

23. Mobile & Standard Web Optimized Promotions

24. Mobile Sweepstakes Promotions
Data Capture and Opt In’s are the name of the game!
Get to know who your customers are …
And stay connected!!!

25. Dual mobile platform login and voting authentication functionality.

26. Responsive Design!

27. Mobile and Facebook Optimization!
http://www.cfapromo.com/CFAPromo/Winndixie_BeefPeople/demo/html/game_
WIN_5.html

29. 3 portals of entry to engage the consumer!
1.
2.
3.

30. Social-Mobile
Average Minutes Mobile Users spend on social media sites:

31. Q: How can you create instant impact at retail!
A: Mobile Scratch & Match Game with a Facebook Twist!
Increase
Facebook
LIKES
Prize Pool

32. The Scratch and Match Game will provide interaction and product engagement with a bounce back to retail. This
provides a rich experience through mobile and PC offering the versatility and value of both Worlds!

33. Every Winner and player receives an email
confirmation and their prize!

34. The best part …
It’s Viral!
Share with
friends!
Your Facebook wall posts an update
each time you play and win!

35. ATS Mobil

38. 1. Acquisition
2. Retention
3. Cultivation

39. • Bank of America Sponsors Bryant Park Summer Film Festival
– SMS Movie Trivia Program – part of activation components
SMS Creativity! …
Each Week consumers will be asked to engage in an SMS trivia game that entails questions
about the up-coming featured movie, the fastest correct answer for each question will be
notified by SMS text that they are a winner and to redeem their prize at the BOA tent on-site.
* SMS custom functionality built to engage in timed SMS text communication with ability to
score in real time with a web based admin system and scoreboard for people “keeping score”.

40. http://vimeo.com/73725958

41. The ATS Mobile and CFA alliance is a great example of a mutually beneficial
collaboration that allows us to offer our clients five star round the clock professional
service, turn key promotion management, admin, legal, security, hosting, and
development. Providing clients cutting edge and effective consumer
engagement, establishing and maintaining a RELATIONSHIP with your consumer for
life!
In Summary

42. Thank you
Scott Bronenberg
ATS Mobile
610-994-1850
scottb#@atsmobile.com
Eric Friedberg
CFA - Cohen Friedberg Associates
President
617-335-6937
Eric@cfapromo.com