35. Posts published to Page influence the # ppl talking about you & how the # of ppl talking about you influences overall reach. # of unique ppl who saw post (organic, paid, viral reach) # of ppl who engaged w/your post # of ppl who created a story from from page post # of unique ppl who created story from a page post as a % of the # of unique ppl who’ve seen it Facebook Insights revamped dashboard Lexie Perez & Julia Weeks
36. Facebook Insights: Old vs. New In the new metrics, we get reach, engaged, talking about this, and virality. What’s missing is the frequency with which we reach each of these unique users. Lexie Perez & Julia Weeks
40. Newsfeed Negative Feedback Page administrators who click “engaged users” on Facebook posts can now see how many users either hid their posts or gave them negative feedback in their news feeds. Lexie Perez & Julia Weeks
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43. What’s its value proposition? Unlike Facebook, Path allows users to share intimate details of your life with an exclusive list of friends–or just with yourself if you choose to do so. Recently rebranded the app as a “smart journal”. Where Facebook has what it calls profile pages, users of the Path’s apps have what are called paths. Path compares them to a private diary or journal that they’ve chosen to share with their closest friends and family. With Path 2, users can now share a host of new information, including thoughts, music, location and even sleeping habits. Users can still only pick 150 people with whom they want to share their path, keeping to the company’s novel way of encouraging sharing within a hyper-private environment. Path doesn’t allow friends to post on another friend’s path. There is still the option of sharing your information more publicly because Path allows you to automatically post your updates to Facebook, Foursquare or Twitter. Lexie Perez & Julia Weeks View Demo View Ad
44. Pinterest | Launched in 2010 | Approx. 1 billion page views per month | Palo Alto, CA About … connect everyone in the world through the 'things' they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests . Mission Lexie Perez & Julia Weeks
46. Think of it as a collage that can be shared among the community . Lexie Perez & Julia Weeks
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48. Lexie Perez & Julia Weeks About SECURITY! Diaspora is an open-source and distributed community of social networks run by users that enables you to own your own personal data, control with whom you share, and discover cool stuff throughout the Web . Mission Launched in 2010 | Alpha Stage | San Francisco, CA
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50. Lexie Perez & Julia Weeks What’s its value proposition? According to Mashable.com, Diaspora seems to be an answer for those Facebook users, who are dissatisfied and sad with the latest updates. In recent times, there has been a lot of buzz on the social media sites about privacy concerns, updates and changes on Facebook . Hence, Diaspora is aiming to attract such online users who are angry with Facebook and seeking a change. Of course, Diaspora continues to be in alpha mode since a year and soon hopes to launch itself on the web. Privacy related wins: Use your nickname or screen name, No advertisements, None of your data is sold Diaspora is a software that can be installed on a server by someone that has the knowledge to do so. They in turn can allow people to register for an account on what they call their “pod”. There are many of these pods already established across the internet with many users. You register for a free account on a pod and you can seamlessly connect with other users on other pods the same as if you were making someone a friend on other social networking sites. Preview Diaspora
New Features: Launched Group Statistics Dashboard that focuses on demographics, growth and activity. Revamped Your Events Home which provides recommendations based on your network, industry and location. Added “ Attendees You May Want To Meet” feature. Can easily share events to other social networks. New company status updates let members receive further insights directly from the companies they follow. Introduced LinkedIn Alumni - a networking for college alumni and insights tool.
What is “Total Likes”? The metrics of “Total Likes” depends on the amount of people who have “liked” your page. The number beside the percentage is formulated from the date period you have chosen or will automatically show the past weeks percentage of the “likes” or non-growth of “likes” on your page; you can view the date period by hovering over the percentage number. What Does “Friends of Fans” Mean? The “Friends of Fans” shows your potential reach of the friends of people who have “liked” your page. This again, will fluctuate, as your page “likes” increase or decrease. What is “People Talking About This” Metric Mean ? This form of metrics indicates the number of unique people who have created a “story” regarding your page, which means any type of interaction amongst or about your page within a defaulted or chosen period. (Examples: comments, likes, tagging etc.) What is the “Weekly Total Reach” Metric? This metric displays the week’s total amount of people who have seen associated content regarding your page, including any ads or sponsored stories pointing to your page. Facebook have now introduced three new tabs onto the Insights Page, that allow you to gather further breakdown of data by Likes, Reach, and Talking About This: Page Posts: Understanding the impact of your posts on your page will help in providing the best content for your audience, knowing which posts have generated a vibe, will help you create a better connection with your audience by posting similar content. The Overview of your insights highlights the retrieved data within a graph. This graph displays your influence amongst your page, allowing you to measure your overall impact and reach. This information is gathered from the content on your page, engage more and receive more feedback.
FB insights currently lacking “frequency of exposure”- While Facebook Insights currently gives you a good overview of how many individual people you’re reaching, it can’t really tell you how many times you’re reaching the same people. This is a metric that’s available in Ad Insights, where you can see how many times people have been exposed to your ad on average. Now that is being rolled out to new Insights, where you can the average number of times people have been exposed to your Page content over the past seven days : This will help you to see how much exposure you’re gaining on Facebook overall, as this figure doesn’t just apply to how many times fans have seen your content, but the complete exposure to your content. This should be tracked over time to spot patterns emerging. If you see that there is a decrease in people being exposed to your content a higher number of times, you know that people are beginning to be less engaged, particularly if this occurs alongside a general increase in fans.
Located under the details of the “Who’s Talking About This” tab, you are able to discover your demographics and locations about the people who have “liked” your page. This tab is a vital resource in targeting your market audience; this data can be used for a variety of your marketing needs, including campaigns and dependent on how in-depth and active you are within your local market. If the numbers are not showing you what you hoped, take the necessary steps to gain popularity where you need or want it most by sharing directed content towards the type of people or location you want. Also suggested is to socialize as your page on Facebook, “ liking” and engaging with pages that are of businesses within your local community. The demographic data will only be collected if thirty or more people are “talking about” your page within the last 7-days proceeding the last day of your selected date range.
You are able to view the amount of people that “talk about” your page by hovering over the “dots” within the graph. To see further stories click on the “All Stories” defaulted drop-down, the dates are displayed at the bottom of the graph. The “viral reach” graph highlights the amount of unique people that saw a story that the people who have “liked” your page then shares with their profile, therefore having their friends and friends of friends see it depending on their activities.
Such as referral sites, Like boxes etc., now they are providing admins with a view of the sources specifically for Reach, that is broken down by Organic (reach through natural Facebook activity, such as wall post); Paid (Reach by sponsored stories or ads) and Viral (Reach that came specifically from someone viewing the activity produced by a friend). This wil enable you to easily see if you have a good mix of activity that is driving interest in your page. If your paid activity for example, is producing much higher reach than any organic activity, you’ll know that you might need to improve the content strategy for your page, to make the ad spend work harder for you.
Latest addition to FB Insights: Page administrators who click “engaged users” on Facebook posts can now see how many users either hid their posts or gave them negative feedback in their news feeds. A Facebook spokesperson explained further: This is measuring the negative feedback options that exist on Facebook, which means reporting on clicks that occur on news feed stories (any time a user hides or reports a news feed page post as spam). We’re showing which page posts get some negative feedback from people because it helps page administrators know what type of content resonates best with their customers, so that they may improve their page posting strategy long-term. These metrics appear to be in a testing stage, since not all page administrators have access to the feature yet; we hope Facebook makes it permanent, since the statistic is so helpful, albeit painful.
If you want to see better numbers, demographics and locations, you will need to modify the way you interact on and with your page, including the choices made to consolidate with your business’s overall marketing strategies. Combining the insights from your Facebook page with that of your overall marketing data will help you capture the appropriate audience for your business.
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