We have all heard it, writing blogs is a good thing. This presentation will teach you how to write blogs and what to do with them

1. Presented by
Antoine Dupont
CEO – Admin eSolutions

2. Before we start
Please MUTE yourself – we can hear you snore..;-)
20mn presentation – 10mn Q&A
This webinar is recorded

3. Some stats to be aware of:
75% never look beyond page 1 in Google search
65% of US Internet users use social network
152 millions blogs on the internet
65% of population read blogs
Social Networking peaks at 7am & 8pm
Link sharing peaks at 7am
Comments on blogs peaks at 8am
1 out of 8 minutes is spent on Facebook

4. QUALITY & RELEVANT content
• Need lots of it (10 pages minimum)
• Tell a story/narrative vs. marketing speak
• Keyword rich
• Focus on Page Title & Opening paragraph
• Half Page with bullets
• Clear call to action:
– Get Started vs. Register
– Click here vs. Submit
– Red vs. Green or Blue

5. Add a Quality picture
Small image to support the content/story
They’ll forget the words, they’ll remember the
photo
Don’t forget “alt” tags (image description)
Are all your images licensed?
Human photos double the results!
www.istockphotos.com

6. Content is Optimized
• What are your keywords? (need 30-50)
• Your keywords are not necessarily what you think
• High Traffic vs. Highly Competitive
• Plenty of easy to use tools (many for FREE):
– Google Keyword Search tools
– Google Analytics
– ScribeSEO.com ($47/month)
– Websitegrader.com
– Blog.grader.com

7. You need a call to action
Make it clear & self evident (Grandma test)
Donate Button with one stop checkout
No account sign up required
Simple straight forward
Short forms – ask for less and you’ll get more
Red buttons vs. Green or Blue
Red button increased conversion rate by 34%

8. Blogging rules of the game
• Needs to be keyword rich (especially the Title)
• Include one small image
• Tremendously helpful with SEO
• Be consistent – stick to a routine
• Include email sign up
• Comments are important
• Blog is not an Advertisement or a News article
• Write Blog Mon., Email Tues., Post on Facebook on
Wed., Post on LinkedIn on Thur & Twitter on Fri.

9. Post on Social Media…often
 Peak time is 7am-10am
 Automatically push content via HootSuite
 “Like” & “Comments” are vital
 Re-Tweet, Like & Link others
 10 minutes/day with Hootsuite.com
 Facebook=Party/Fun
 Linkedin=Networking event
 Twitter=Water cooler
 You Tube=Open mic/Kareoke
 Google + = New Kid on the Block

10. Email your database a link
 It’s all about driving traffic to your website
 Only 1/2 of the blog...”click here to read more”
 Less Graphic…think MOBILE
 Compelling subject line (65% delete)
 Real name & email address
(not info@ or sales@)

11. We can write blogs for you
Optimized with your keywords
Once or twice/week

12. Questions & Answers
Watch Webinar Presentation at
Go to
www.adminesolutions.com/videos
www.adminesolutions.com