1. SOCIAL NETWORKING
Where will it end?
April 2013

2. SOCIAL NETWORKING 2013
SOCIAL NETWORKING
Where will it end?
• Content marketing is the new social media
• The Power of Visual
• Where to next?
• Google+ ‘a necessary evil’?

3. SOCIAL NETWORKING 2013
Content marketing is the new social media
Insurance is boring
….ergo social networking for insurance is boring

4. SOCIAL NETWORKING 2013
Content marketing is the new social media
• Your website remains very important to your business
• Your social media presence is very important for your business
• You have to work harder than most other industries

5. SOCIAL NETWORKING 2013

6. SOCIAL NETWORKING 2013
Content marketing is the new social media
A Social Media strategy builds engagement
• According to the 2011 Social Media Marketing Industry Report, 78% of marketers
saw increased traffic with just six hours a week invested in social media.

7. SOCIAL NETWORKING 2013
Content marketing is the new social media
Google measures social signals
• http://www.bluemagnet.co.za/blog/does-google-use-social-signals-from-facebook-to-determ

8. SOCIAL NETWORKING 2013
Content marketing is the new social media
Content proliferation
• White papers
• Ebooks
• Webinars
• Infographics
• Articles

9. SOCIAL NETWORKING 2013
Content marketing is the new social media
• Content is King, Social Media Content is King
• Build Engagement

10. SOCIAL NETWORKING 2013
Content marketing is the new social media
• Measure your engagement

11. SOCIAL NETWORKING 2013
Content marketing is the new social media

12. SOCIAL NETWORKING 2013
The Power of Visual

13. SOCIAL NETWORKING 2013
The Power of Visual
• Pinterest
• Instagram
• Flickr

14. SOCIAL NETWORKING 2013
The Power of Visual
• 85% of Instagrammers use the platform at work, way above any other social
media format.
• February 2013 - 100 million active users a month, only two years and a half after
first launching
• http://instagram.com/

15. SOCIAL NETWORKING 2013
The Power of Visual
Visual is engaging

16. SOCIAL NETWORKING 2013
The Power of Visual
• http://pinterest.com/pin/236720524133629787/
• January 2012 – 11.7 million unique US users – fastest site ever to break the
10 million user mark
• Visual storefront

17. SOCIAL NETWORKING 2013
The Power of Visual
• http://pinterest.com/aoncareers/

18. SOCIAL NETWORKING 2013
The Power of Visual
• https://www.facebook.com/RHSpecialistInsurance

19. SOCIAL NETWORKING 2013
The Power of Visual

20. SOCIAL NETWORKING 2013
Where to next?

21. SOCIAL NETWORKING 2013
Where to next?
Ben Atha – ECS Insurance Brokers

22. SOCIAL NETWORKING 2013
Where to next?
• Facebook, Twitter, LinkedIn are now at late adopter stage
• Is it better to focus on a few channels to build engagement?

23. SOCIAL NETWORKING 2013
Where to next?
• Twitter to personalise your feed

24. SOCIAL NETWORKING 2013
Where to next?
• How influential the tweeter is, based on the ratio of followers to following, the
regular number of retweets, mentions and favourites received, how influential
his/her followers are and how often he/she is added to Twitter lists.
• Engagement: How often you engage with the tweeter in the form of mentions,
retweets and favorites.
• Alignment: How closely the tweeter resembles you, based on your bio, geographic
area, the lists you follow and the lists you both appear on.
• Gravity: How often that particular tweet has been retweeted and favourited.
• Your Interests: If the topic of the tweet is of interest to you, based on your previous
tweets, retweets, favorites and hashtags.

25. SOCIAL NETWORKING 2013
Where to next?
• Twitter to compete with Google for search
• Twitter to become web’s number 1 news resource

26. SOCIAL NETWORKING 2013
Where to next?
?

27. SOCIAL NETWORKING 2013
Where to next?
• Facebook gets serious about business with advanced analytics
• Facebook to offer ecommerce facilities