2. 626 commercial
Click to view

4. Established to promote the brand’s bringing two intense
flavours back from the dead during Halloween

5. Players are trapped in a haunted hotel,
where the only way out is to solve terrifying challenges.
To make it scarier, you have to play in the dark…
Hotel 626 is only open from 6pm to 6am.

6. Click to view

7. Over 2.5 million people in 136 countries
Over 2 million bags sold
Selling out in three weeks
Not a single mention of a corn chip

8. THE NEXT LEVEL
How Businesses Are Using Games to
Engage Their Audience
Presented by

9. What is Gamification/Game Based Learning/
Gameful Engagement?

10. 13 hours per week

11. 3 billion hours

12. 69%

13. 97%

14. 40%

15. 1 out of 4

16. 35 years old

17. 80%

18. 61%

19. Size of market and the future
25% of redesigned business processes by 2015/6
more than a $2.8 billion business by 2016
70 percent of Global 2000 businesses

21. Get people to re-engage with the Census with
the release of the 2011 data.

22. People don’t really understand why the data is
important and valuable.

23. The best way to understand the value of the
data is to use it.

24. Click to view

26. 100,000+ downloads
Average usage 7:34 mins
Featured by Apple, major global game & technology websites
4.5 stars

28. MLC Tennis Hot Shots had a low level of
awareness compared with some other kids'
sports programs

29. We wanted to engage kids in a fun way
We wanted to be able to communicate with kids

30. We wanted to promote the MLC Tennis Hot Shots
program to kids without advertising to them

31. Click to view video

32. Awareness of the program is growing steadily
In the 2012–13 financial year more than 90,000 kids
registered for the program,
an increase of more than 100 per cent

33. We can communicate messages about our
program via the News section in Tennis Hot Shots Galaxy

34. Tennis Hot Shots and Tennis Hot Shots Galaxy
both been downloaded more than 160,000 times
both been featured by Apple multiple times
both made the top 10 Sports games on the App Store

35. THE NEXT LEVEL
How Businesses Are Using Games to
Engage Their Audience
Presented by
Wil Monte
wil@millipede.com.au
Zac Jacobs
zac@millipede.com.au
Craig Morris
tennis.com.au