John jo eastwood-ebay

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Technologie Business

> future of commerce
> understanding your customers
> future of advertising

online ofﬂine‘New retail’ emerging Consumer behavior changing

commerce revolution
today’s retail reality!

10
eBay Inc. enables commerce
Demand Generation
Merchandising
Shopping
Transactions
Business Services
ü  Storefront
ü  Local inventory
ü  Distribution
ü  Discounts
ü  Mobile
ü  Catalogues
ü  Product pricing
ü  Merchant info
ü  Browse history
ü  Buying history
ü  Identity
ü  Personal oﬀers
ü  Full lifecycle
ü  Closed loop
ü  Check-in
ü  Pay in aisle
ü  Buy on mobile
ü  Traditional Web
ü  Decouple pay vs.
ship or fulﬁll
ü  User and transaction
data
ü  Shipping
ü  Order management
ü  Re-targeting

Lifecycle Stage
Social
Status
(SES)
Aﬄuent
Poorer
Younger
Living at
Home
Young
Independents
Young
Families
Middle Aged
Families
Mature
Families
Mature
Independents
Early
Seniors
Late
Seniors
Older
10
9
8
7
6
5
4
3
2
1
A GB FEDC H
V

V

V
V
Living at
Home
Young
Independents
Young
Families Families
Mature
Families
Mature
Independents
Early
Seniors
Late
Seniors
10
9
8
7
6
5
4
3
2
1
SocioeconomicStatus
Lifecycle Stage
Middle AgedLiving at
Home
Young
Independents
Young
Families Families
Mature
Families
Mature
Independents
Early
Seniors
Late
Seniors
10
9
8
7
6
5
4
3
2
1
SocioeconomicStatus
Lifecycle Stage
Middle Aged
Gen Y
Value
Seekers

> commerce has changed forever
> consumers are in control
> personalisation and relevancy

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Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024

John jo eastwood-ebay

2. > future of commerce > understanding your customers > future of advertising

3. one year ago…Inﬂection point in retail.

4. online ofﬂine‘New retail’ emerging Consumer behavior changing

5. commerce revolution today’s retail reality!

6. mission control device...

7. new retail interface

10. 10 eBay Inc. enables commerce Demand Generation Merchandising Shopping Transactions Business Services ü  Storefront ü  Local inventory ü  Distribution ü  Discounts ü  Mobile ü  Catalogues ü  Product pricing ü  Merchant info ü  Browse history ü  Buying history ü  Identity ü  Personal oﬀers ü  Full lifecycle ü  Closed loop ü  Check-in ü  Pay in aisle ü  Buy on mobile ü  Traditional Web ü  Decouple pay vs. ship or fulﬁll ü  User and transaction data ü  Shipping ü  Order management ü  Re-targeting

11. being the customer!

12.

13.

14. Lifecycle Stage Social Status (SES) Aﬄuent Poorer Younger Living at Home Young Independents Young Families Middle Aged Families Mature Families Mature Independents Early Seniors Late Seniors Older 10 9 8 7 6 5 4 3 2 1 A GB FEDC H V V V V Living at Home Young Independents Young Families Families Mature Families Mature Independents Early Seniors Late Seniors 10 9 8 7 6 5 4 3 2 1 SocioeconomicStatus Lifecycle Stage Middle AgedLiving at Home Young Independents Young Families Families Mature Families Mature Independents Early Seniors Late Seniors 10 9 8 7 6 5 4 3 2 1 SocioeconomicStatus Lifecycle Stage Middle Aged Gen Y Value Seekers

15. future of advertising!

16.

17. personalisation & relevancy…

18.

19. > commerce has changed forever > consumers are in control > personalisation and relevancy

John jo eastwood-ebay

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John jo eastwood-ebay