The Almighty Local Dollar — Eric Ronning

01: ONLINE RADIO STORY 02: TARGETSPOT 03: INVENTORY 04: CASE STUDIES The Way To Accurately Buy Spot Radio Online

LOCAL OVER THE AIR RADIO ,[object Object],[object Object],[object Object],[object Object],Terrestrial Radio Campaign New York DMA

ONLINE RADIO ADS 1.0 ,[object Object],[object Object],[object Object],[object Object],Online Radio 1.0 Campaign New York DMA - Potential Reach

ONLINE RADIO ADS: TARGETSPOT ,[object Object],[object Object],[object Object],[object Object],TargetSpot Online Radio Campaign New York DMA - Sample Reach

02: TARGETSPOT ► ONLINE RADIO ADS: TARGETSPOT

[object Object],OUT-OF-MARKET AUDIENCES New York 67% Out of Market 33% New York 49% Out of Market 51% Source: TargetSpot Network Data March 2009 New York 72% Out of Market 28% New York Station 1 New York Station 2 New York Station 3

[object Object],OUT-OF-MARKET AUDIENCES 02: TARGETSPOT ► Los Angeles 65% Out of Market 35% Los Angeles 68% Out of Market 32% Source: TargetSpot Network Data March 2009 Los Angeles 70% Out of Market 30% Los Angeles Station 1 Los Angeles Station 2 Los Angeles Station 3

The Almighty Local Dollar — Eric Ronning

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The Almighty Local Dollar — Eric Ronning